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According to the July survey of parents of high school students,
developing good personal financial skills and being able to handle their money
(74 percent) ranked ahead of both following the wrong crowd (58 percent) and
drugs/alcohol use (56 percent) in terms of concerns parents have for their
children 's futures.
Practical Money Skills for Life also helps give educators the tools they
need to teach practical money management lessons in their classrooms. To
see Visa's Back to School survey results and to access the Back to School
Budget Calculator please visit Practical Money Skills for Life at
http://www.

* Make going to the bank fun! Some banks have kids clubs where members
get newsletters or receive balloons when they make a deposit.

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Nearly 100 percent of
teachers who reviewed the site said they approve of the Practical Money Skills
for Life program; 98 percent said they would recommend the site to other
educators, and 94 percent gave the program a "B" or better.

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Additionally, 76 percent said that
schools should be required to teach money management skills.

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"These results show that parents understand that developing good financial
habits starts at a young age," said Rosetta Jones, vice president, Visa USA.

About Practical Money Skills for Life
The Practical Money Skills for Life curriculum is teacher tested and
teacher approved. "If you're just learning about saving and
budgeting when your first car payment is due , you could be in trouble.

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This is especially important since 69 percent of parents do not give
their children an itemized budget detailing what they can spend for back to
school.

About Visa
Visa USA is the nation's leading payment brand and largest payment system,
enabling banks to provide their consumers and business customers with a wide
variety of payment alternatives tailored to meet their evolving needs.3
trillion in transactions with virtually 100 percent reliability.

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The program is part of
Visa's decade-long, continued commitment to improving access to financial
education for all consumers.

This category is for sites that provide publications on frugality issues .

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Building Teen Personal Finance Skills a Top Worry for Parents Visa Survey Finds

"The financial choices kids make will not only impact them today, but over the
course of their entire lives. Additionally , this program won the National Association of Consumer
Agency Administrators 2002 Achievement in Consumer Education Award (ACE) for
the best innovative program for the private sector and was named an "Honorable
Mention" by the Jump$tart Coalition for Personal Financial Literacy's 2002
Soaring $tar Award.

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"
Visa surveyed 1,000 Parents of High School students July 28-31, 2005. This spending habit and
a lack of financial training could mean dangerous consequences later in life,
says Susan Cole, director of the ABAEF. Many banks have no-fee, no-minimum balance children's
accounts .

* Give your kids positive feedback.

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Last year, U.

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Additional key findings of the survey included:

* 53 percent of parents agree that their child thinks "money grows on
trees. With
complete lesson plans, the curriculum includes presentation materials, in -
class activities, quizzes and more.PracticalMoneySkills. This year,
more than 4,000 bankers will help fill the need for financial education by
teaching money skills in classrooms across the country. Also, Teen Research Unlimited found that teenagers spent
$175 billion last year, an average of $104 per week.

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Only personal safety ranked higher (89 percent).

While students learn most of their money management skills at the kitchen
table, the survey also showed that an overwhelming majority of parents would
like to see schools play a part in this effort.

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"We need to ensure that personal finance education extends into the
classroom because teaching young adults about the importance of saving and
investing is a dual responsibility, shared by both parents and educators,"
Jones added. Visa
USA is committed to increasing the choice, convenience, acceptance , and
security of Visa payments for all stakeholders in the payments systems --
Members, cardholders and merchants.
Worldwide, cardholders in over 150 countries carry more than 1 billion
Visa -branded cards, accounting for more than $3 trillion in annual transaction
volume. "Yet, only seven
states currently require students take a personal finance course. If your
bank doesn 't offer this, use another reward. Talk about wants and
needs.

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The curriculum
currently reaches 2. Show them how an ATM works and explain that to
take money out of the bank you must first put it in.

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Through its 14,000 Member financial
institutions, more than 463 million Visa -branded cards have been issued to
cardholders in the United States. WASHINGTON, Children across America will learn
the financial facts of life tomorrow on the ninth annual National Teach
Children to Save Day (NTCSD), a program of the American Bankers Association
Education Foundation (ABAEF) to teach kids basic saving and money management
skills.
"Kids need to learn financial lessons early when they have their parents
as a safety net," said Cole.

* Kids love to get mail , so keep an eye out for their monthly statement.

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It's also mapped to state educational
standards ensuring that activities not only teach important life skills but
also keep classes on target to meet state requirements. "While talking about finances is important, there's no
substitute for real -world experience in becoming disciplined with money.
"With soaring bankruptcy filings and a national savings rate of 1.

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* Over half of the parents surveyed, 63 percent, require their working
teens to save at least some of what they earn.

* 88 percent of parents feel it's important to monitor their child's
spending and guide their money use. Some 70 percent of parents
surveyed said their child has not had any formal training in money management,
either in school or outside the home. Reinforce this by budgeting for a family outing or purchase.

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"We've heard from many parents that they dread back-to-school shopping, so
why not turn this into an educational opportunity and experience for your
teens?" said Jones. At the 2001 National Education Association Expo, the
program was put before teachers to evaluate and grade.
Visa offers a trusted, reliable and convenient way to access and mobilize
financial resources -- anytime, anywhere , anyway.

* Children know that money doesn't grow on trees, but they may think it
comes out of a wall. As they get older, give them
responsibility for how they spend their money.

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In response to the need for greater financial literacy among young people,
Visa offers parents, students and teachers a free, online financial education
program called Practical Money Skills for Life.6
percent, financial education is more important now than ever," said Donald G.

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Practical Money Skills for Life contains comprehensive, interactive
materials to help parents work with their children to develop strong financial
skills at home, including a Back- to-School Budget Calculator, which is an
effective, hands-on way to teach kids how to prepare a budget and spend
wisely.

* Only 32 percent of parents said their family will have an itemized back -
to-school budget.com.

* Talk to your child about the family budget.

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Kids Learn Financial ABC's on National Teach Children to Save Day

"
Here are tips on how to make every day "savings day:"

* Help kids open up their own savings account and make deposits
regularly.

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"

* 76 percent of parents surveyed said their high school student does not
have a budget.5 million teachers, 37 million students, and 100,000
schools.S.-based financial
institutions relied on Visa's processing system, VisaNet, to facilitate $1."
According to studies, about 85 percent of students do not learn personal
finance in school.

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realistic wise

Back-To-School Survey Finds 'Developing Good Financial Skills'
May be a Greater Concern Than 'Following the Wrong Crowd' and
'Drugs/Alcohol Use'

SAN FRANCISCO, Visa USA, today, released the
results of its annual back-to-school survey which found that a top concern of
parents is the development of their children's personal money management
skills. Parents should sit down and talk with their
children about money matters so they will have the necessary tools needed to
become financially responsible and savvy adults," added Jones.
Ogilvie, president and CEO, American Bankers Association.

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