SBG/b EQUAL Unveils the First Board and TV DVD Game Lineup That Entertains All Ages

SBG identifies the hottest up and coming licenses and incorporates
innovative, reality game play to keep ages 10 and older entertained . Premiere On DOCday Monday April 4, 2005

NEW YORK, Sundance Channel has acquired pay
television rights to the critically acclaimed true-crime documentary The
Staircase, an eight-part miniseries directed by Jean-Xavier de Lestrade
(Murder on a Sunday Morning).

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One week
later, Michael Peterson was charged with first-degree murder. It's a masterful work from
Jean-Xavier de Lestrade .
Under the creative direction of Robert Redford, Sundance Channel brings
television viewers daring and engaging feature films, shorts, documentaries,
world cinema and animation, shown uncut and with no commercials.

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New Games Based on Top Licenses From TV, Sports, Cable and Animated Movies to
Be Showcased at Toy Fair 2006

SANTA MONICA, Calif.

DVD BOARD GAMES

* NASCAR The DVD Board Game Booster Pack -- Play standalone or add on to
NASCAR The DVD Board Game. New cards and more video
for more hours of fun. As the only company that features an exclusive, patent-pending
technology called Dynamic Leveling, The b EQUAL Company ensures that everyone
in the family will be equally engaged, entertained, and challenged .

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About SBG/b EQUAL
SBG/b EQUAL is the newly formed merger between leading games companies
Specialty Board Games (SBG) Inc.

Sundance Channel operates independently of the non -
profit Sundance Institute and the Sundance Film Festival, but shares the
overall Sundance mission of supporting independent artists and providing them
with wider opportunities to present their work to audiences.

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S.; World Wrestling Entertainment(R) (WWE(R)),
the #1 rated regularly scheduled year -round program on ad-supported cable
television; Discovery Channel, the most widely distributed cable network; and
DreamWorks Animation, the studio with the #1 animated movie of all time.

* Discovery Channel TV DVD Game -- From a giant ball of twine in Cawker
City, Kansas to a slice of apple pie in New York City, families can
pack their bags for a road trip across the 50 United States to
encounter challenges and answer questions on all that is Americana.

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New on screen challenges for more
high-octane fun.

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SBG/b EQUAL formed in late 2005 as a result of the merger between
Specialty Board Games, a leader in board games for teens and adults and The b
EQUAL Company, an innovator in interactive games for families and kids. "With our combined expertise
in kids, family, teen and adult games, plus our powerhouse line-up of licensed
properties, SBG/b EQUAL has no equal when it comes to innovative board and TV
DVD games., CSI: Senses is purposely fashioned to have the same gritty
feel of the original hit TV series based in Las Vegas and incorporates
the CSI characters, settings and scenarios that fans have come to
expect.

* Alex Rider Board Game -- You're never too young to spy with this board
game complete with missions, cool gadgets and compelling challenges to
defeat the enemy.

TV-DVD GAMES

* Over the Hedge TV DVD Game -- Based on the highly anticipated feature
film from DreamWorks Animation.

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SBG/b
EQUAL will showcase their collection of new board and TV DVD games at the
Javits Center in Booth #3021 at The International Toy Fair on February 12-15,
2006. Zuiker, this unique game redefines
the concept of the traditional board game by featuring multi-sensory
player immersion components to tests players' senses and illuminate the
skills required to be a real life crime scene investigator.

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When the police arrived, they found Kathleen lying dead
in a pool of blood and began treating the home as a crime scene.
Meanwhile , Durham's district attorney and his assistant build a case that will
put the Peterson marriage - - and Michael Peterson's private life -- at the
center of the trial.. that will leave you unsettled .

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, SBG/b EQUAL announced today a
stellar lineup of new board and TV DVD games that are based on some of the
hottest entertainment properties of the year and that are sure to bring
exciting and fun challenges to consumers of all ages. Reviewing the series, which ran in Canada as Death on
the Staircase , Henrietta Walmark of The Globe and Mail wrote, "Death on the
Staircase is a rare thing: an eight -hour documentary with twists and turns as
compelling as any found in classic whodunits ..

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S. Following wacky human history
from cave dwellers to cul-de-sac suburbanites, you and your family will
enjoy hours of learning and fun.playsbg. Created
with world-class family brands, b EQUAL designs every game with families in
mind.

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S. Launching
in the U.com.

This category is for the corresponding first digit or letter in the title of games.

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com. Through its
original programs , Sundance Channel connects viewers with filmmakers, the
creative process, and the world of independent film. Launched in 1996,
Sundance Channel is a venture between NBC Universal, Robert Redford, and
Showtime Networks Inc.

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SBG/b EQUAL holds a
unique position in the U.

* Max Haines ' Evening Of Murder: Last Call Board Game -- From the
best-selling murder/mystery author, this is the perfect party adventure
game designed to create a night of intrigue and excitement . Based on this summer's feature film and best-selling
book series...

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Join the film's heroes RJ the raccoon
and Verne the turtle on a fun-filled quest to learn about the crazy and
downright mystifying things humans do. and The b EQUAL Company. It was produced by Oscar-winning producer Denis Poncet.
The Staircase delves into the mystery surrounding the death of Kathleen
Peterson, who was married to novelist Michael Peterson.

mystery murder

market by offering both board and TV DVD games
that appeal to players of all ages with phenomenally popular licenses
including: "CSI," the most-watched television series; NASCAR, the
fastest-growing sport in the U."
Among the top games from SBG/b EQUAL to be showcased at Toy Fair 2006 are:

BOARD GAMES

* CSI: Senses Game -- Based on the hit CBS TV series "CSI: Crime Scene
Investigation" created by Anthony E. Eight-Part Film Makes U.
Laura Michalchyshyn, Executive Vice President, Programming and Marketing,
said, "The Staircase is a lurid and true story that must be seen to be
believed .

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* WWE DVD Board Game Booster Pack -- Play standalone or add on to the WWE
DVD Board Game, a top-selling game in 2005.

Sundance Channel Acquires True Crime Mini-Series The Staircase By Oscar(R)-Winning Director Jean-Xavier De Lestrade

"
The deal was negotiated by Christian Vesper, Vice President Acquisitions,
Sundance Channel, and by Catherine Le Clef, of the Paris-based Doc + Co.

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On the night of
December 9, 2001, an agitated Michael Peterson called 911 and told the
operator that he had found his wife, unconscious but still breathing, at the
bottom of the stairs . on
behalf of the filmmakers.

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SBG develops and
publishes board games and DVD board games for the domestic and international
markets. b EQUAL is the leading innovator in family
games. Website: http://www.S. It leaves the viewer absolutely on edge and is the kind of
compelling television that Sundance Channel is eager to offer to its
audience.
In eight tautly structured chapters, The Staircase takes viewers inside an
unpredictable real-life drama as Peterson's sons and adopted daughters rally
to his defense and his legal team prepares to battle the prosecution.

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"No other company can offer the breadth of games that SBG/b EQUAL has for
2006," said Mark Sutcliffe, CEO of SBG/b EQUAL. Web
site: http://www."
The Staircase, a Maha Films production, is the latest film by de Lestrade,
who won the 2002 Academy Award(R) for Best Documentary Feature for Murder on a
Sunday Morning.

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CD AUDIO GAMES

* Trip Teazers CD Audio Game -- Brand new travel game complete with
limericks, sound effects and nature calls that are perfect for long
trips, parties or family gatherings.bequal. The Staircase, which follows the thrilling
twists and turns of the investigation into the cause of death of Durham, NC
resident and Nortel executive , Kathleen Peterson, will premiere as a special
Sundance Channel DOCday series beginning on April 4, 2005, with two episodes
airing back-to-back every Monday night at 9:00pm.