"We're proud to offer AGEIA's physics technology to help developers create
compelling content for "PLAYSTATION (R)3," said Andy Keane, vice president of
marketing for AGEIA.

street 221b

LOS ANGELES, At the Electronic Entertainment Expo
(E3), AGEIA(TM) Technologies, Inc.

games murder

The award will be presented at the 62nd Annual
Wine and Spirits Wholesaler Association Convention in Orlando on April
11, 2005.

AGEIA , PhysX and NovodeX are trademarks of AGEIA Technologies, Inc.

corresponding category

In addition to
SKYY Vodka, the SKYY Flavors include all natural SKYY Orange, SKYY
Melon, SKYY Spiced, SKYY Vanilla, SKYY Berry, and SKYY Citrus. (www.

AGEIA to Develop Physics Middleware for 'PLAYSTATION(R)3' Game Title Development Environment

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SKYY Vodka Wins Impact's 'Hot Brand' Award; Only Vodka Brand to Win Ten Years in a Row Hottest Vodka in Hottest Category

SKYY.ageia.

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To win
Hot Brand ten consecutive years in a row demonstrates that our peers
recognize our commitment to quality, innovation and style.
The Impact 'Hot Brand' Award recognizes brands and companies over
200,000 (9 liter) case equivalent depletions in the spirits
categories, as well as beer and wine that exemplify a high growth
pattern with one of three specific criteria:

At least 15% growth from 2003-2004

Double digit growth over the past three years

Or a new brand that performed so well in 2004 they merit 'Hot
Brand' status. "SKYY is excited to celebrate our tenth year as a Hot
Brand winner and to be the only vodka to achieve this. Originator of SKYY Vodka, the leading
domestic super premium vodka in the cobalt blue bottle , Skyy Spirits
is a subsidiary of Milan-based Gruppo Campari with exclusive US
distribution rights for other leading brands including Campari, Cutty
Sark, 1800 tequila + Gran Centenario tequilas and Ron Matusalem Rums."

About AGEIA
AGEIA(TM) Technologies, Inc. Consumer
add-in boards and systems equipped with the AGEIA PhysX processor and games
that take advantage of the technology will be available in late 2005.

or this

com

corresponding digit

SKYY Vodka

SKYY is one of the fastest growing spirits globally and the
leading domestic super-premium vodka in the United States., the pioneer in hardware-accelerated
physics for games, today announced that it will develop powerful physics -based
middleware using technologies based on AGEIA's NovodeX physics software for
the "PLAYSTATION (R)3" game title development environment.
Developers can define these worlds to obey the laws of classical physics, or
create their own physical laws that make their game a unique, hyper-
dimensional experience .

first is

We aim to
continue to exceed expectations with exciting product and marketing
plans for 2005 ," said Anthony Foglio, president and CEO, Skyy Spirits.

AGEIA's NovodeX physics software is designed with a multithreaded
architecture, making it ideally suited for unleashing the power of next-
generation platforms. is a fabless semiconductor company and the
pioneer of hardware -accelerated physics for games.

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For the past thirteen years, SKYY has experienced double-digit
growth and is the leading domestic super-premium vodka brand in the
United States.com

SKYY Spirits

San Francisco-based SKYY Spirits, LLC is one of the fastest
growing spirits companies .

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This category is for the corresponding first digit or letter in the title of games.

board mystery

The PhysX processor and supporting software
deliver the processing horsepower to calculate real-time interactive worlds .
All other products are trademarks of their respective companies.

category baker

Business Editors/Food/Beverage Editors

SAN FRANCISCO----SKYY Vodka, the
flagship product of Skyy Spirits, LLC, announced today its tenth
consecutive "Hot Brand" award from the leading spirits industry
publication Impact .
"2004 was an exciting year for Skyy Spirits with the launch of
SKYY Melon and SKYY Orange, the best flavor launches to date.

first this

SKYY is the longest consecutive vodka winner and one the
fastest growing super-premium vodkas in the industry. SKYY's
state-of-the-art process of quadruple distillation and triple
filtration yields exceptional quality and smoothness. As a result, some of the world's leading game title
developers and publishers have concluded agreements with AGEIA to create
physics-rich game titles using AGEIA's physics technologies. For more
information visit http://www.


AGEIA Media Contact:
Kim Stowe
Reverb Communications, Inc.

title murder

We have a great
year planned for SKYY and are looking forward to more growth for SKYY
and SKYY Flavors," added Vice President Marketing, Paul Fuegner. "'PLAYSTATION(R)3' delivers some incredible capabilities,
and our developers are energized by the opportunity to develop middleware for
this powerful next-generation platform .com.

corresponding or

Its flagship product, the
PhysX processor, is the world's first dedicated physics processing unit -- a
completely new hardware category.
"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

corresponding first

(408) 839-8750
kim@reverbinc.

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SKYY
Cosmo Mix, a non-alcoholic cosmopolitan mixer completes the line of
available SKYY products.
AGEIA seeks to ignite innovation in the games industry by working with
leading developers, publishers, add-in board vendors and console manufacturers
to deliver the next generation of physically immersive entertainment.

title 221b

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