31, 2004, climbed to $5,158,000
from $3,034,000 in 2003. Its products are marketed and sold worldwide to
specialty retailers, museums, toy stores, theme parks, attractions,
zoos, catalog companies, Internet retailers, and educational markets.

Ronald Kaplan, the Company's
Chief Executive, was appointed as interim Chief Financial Officer .

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The sales for Jan. Actual results may differ materially from those projected
or implied in any forward -looking statements.
Citing "personal reasons", Mr.
Quality brands including JAY JAY THE JET PLANE Wooden Adventure
System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation
activity kits , Space Voyagers(R) ("The most authentic Space Toys on
Earth"), Wild Climbers(TM) and Climb@Tron(TM ) window-climbing animals
and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM)
wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity
Kits(R), a leading, award-winning specialty brand for kids' craft and
activity kits. Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, intellectual property rights, the outcome of
competitive products, risks in product development, the results of
financing efforts, the ability to complete transactions, and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings.

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The Company's financial condition is the
strongest it has ever been. All related loans were subsequently
repaid. The Company undertakes no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made.

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2005 were a new all time record $634,700
vs."
Action Products International, Inc. 31, 2004 balance sheet was much stronger than in 2003,
even after accounting for the acquisition cost of Curiosity Kits!(R)
of $2,100,000, which was accomplished with internal funds as well as a
short-term loan from insiders .

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apii. Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, intellectual property rights, the outcome of
competitive products, risks in product development, the results of
financing efforts, the ability to complete transactions, and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings. (NASDAQ:APII), a leading toy designer and
manufacturer of educational and positive, non-violent branded toys for
pre-school children through pre-teens, today announced that on March
25, 2005 the Company's Chief Financial Officer, Robert Burrows,
resigned from his employment.

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It is possible that the
assumptions made by management for purposes of such statements may not
materialize.

com

Any statements that are not historical facts contained in this
release are forward-looking statements.

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a
loss of $524,000 (-$. 31, 2005, the company recorded an
unaudited 57% increase in sales with slight profit. Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, intellectual property rights, the outcome of
competitive products, risks in product development, the results of
financing efforts, the ability to complete transactions, and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings.

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Business Editors
American International Toy Fair 2005

ORLANDO, Fla. That brings 12 month trailing sales to
$9,300,000 vs. Actual results may differ materially from those projected
or implied in any forward-looking statements. The Company undertakes no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made.apii.

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The previous estimate was for a gain of 40% but a rush of
shipments in the final days of January pushed the sales figures
higher. $405,100 in 2004.M .

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Several evaluations are taking place.
There is a conference call scheduled for 4:15 P. is a multi brand designer and
manufacturer of educational and positive branded toys emphasizing fun.
For more information on Action Products' toys, visit the Company's
web site at http://www.

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----Action Products
International, Inc. $8,218,000 in 2003, a gain of
11%. Foreign sales are
expected to increase as new distributors have been retained and are
being evaluated in the United Kingdom and Australia respectively. today. Burrows is to be paid his salary
through March 25, 2005, and no severance payments have been paid or
are owed to him. On the same date, Mr. I have enjoyed
working closely with Action's CEO Ron Kaplan and I remain confident
the Company will enjoy much success.

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Business Editors

ORLANDO, Fla.
For the 12 months ending Jan.
With the recent acquisition of two new licenses, Talking Stix(TM)
and ToddWorld(TM), APII is expected to show gains in sales as well as
a net profit for FY2005. The
new licensed brands are expected to grow sales gains in 2006 and
beyond.

About Action Products

Action Products International, Inc.

There are several games that have these themes mixed together, like 'Evo' or 'American Megafauna'.

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Action Products January Sales Beats Estimates With a Gain of 57%

Its products are marketed and sold worldwide to
specialty retailers, museums, toy stores, theme parks, attractions,
zoos, catalog companies, Internet retailers, and educational markets.

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----Action Products
International, Inc. With Talking Stix being
available in the second half of 2005, we expect to see strong sales
gains later this year and 2006," said Ron Kaplan, CEO/President. is a multi brand designer and
manufacturer of educational and positive branded toys emphasizing fun.
Quality brands including JAY JAY THE JET PLANE Wooden Adventure
System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation
activity kits, Space Voyagers(R) ("The most authentic Space Toys on
Earth"), Wild Climbers(TM) and Climb@Tron(TM) window -climbing animals
and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM)
wooden projects , Drop Zone Extreme(TM) parachute toys, and Curiosity
Kits(R), a leading, award-winning specialty brand for kids' craft and
activity kits. Total current assets on Dec.
For more information on Action Products' toys, visit the Company's
web site at http://www.com

Any statements that are not historical facts contained in this
release are forward-looking statements.

Business Editors

ORLANDO, Fla. It is possible that the
assumptions made by management for purposes of such statements may not
materialize.

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com

Any statements that are not historical facts contained in this
release are forward-looking statements. 31, 2004 was $9,109,000 vs.
The Dec. I am returning to the technology
field, where I have spent most of my career, and my departure is in no
way a reflection on the Action Products organization, its financial
condition, or prospects. All of those remain strong. Its products are marketed and sold worldwide to
specialty retailers, museums, toy stores, theme parks, attractions,
zoos, catalog companies, Internet retailers, and educational markets .

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(NASDAQ:APII), a leading toy designer and
manufacturer of educational and positive, non-violent branded toys,
today announced that the torrid pace of growth continued as the
company penetrated deeper into markets and continues to open new
accounts.02/share) vs.16/share) in 2003. Kaplan stated: "Over the last few years we have delivered
markedly improved operating and financial performance . Rob leaves the Company stronger than
it was when we started together in 2001.

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The company has reduced debt, clearing the way for another
possible acquisition."
Mr.

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Preorders
remain high as the company prepares for the American International Toy
Fair later this month.

Action Products Reports Improved Results for Fiscal 2004; Company Aims for Record Sales with Profits in 2005

Kaplan will serve in this position until a new chief financial officer
can be identified and hired.

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For more information on Action Products' toys, visit the Company's
web site at http://www. is a multi brand designer and
manufacturer of educational and positive branded toys emphasizing fun.apii. It is possible that the
assumptions made by management for purposes of such statements may not
materialize .

Action Products International Announces Departure of Chief Financial Officer and Appointment of Interim Chief Financial Office

----Action Products
International, Inc.

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5%. The net loss for FY 2004 was only $68,000 (-$.
Action Products International, Inc. Burrows stated: "It has been a
pleasure working with the Action Products International team, our
customers, and our shareholders."
The information in this report shall not yet be deemed to be
"filed" for purposes of Section 18 of the Securities Exchange Act of
1934, as amended.

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This should cause an expected shift in sales
with a very modest gain in February and an extra strong sales gain in
March. (NASDAQ:APII), a leading toy designer and
manufacturer of educational, positive, non-violent branded toys for
pre-school children through pre-teens, announced revenue for the year
ending Dec. sales of
$1,843,000 and a loss of $585,000 (-$.17/share) in 2003. The new licenses will add strength to the
company's line listings throughout North America. Actual results may differ materially from those projected
or implied in any forward-looking statements.

Games which theme mainly is about animals (ie 'Honeybear') and/or evolution (ie 'Ursuppe') of some kind.

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$8,200,000 by the end of Jan. 2004 up 13.
Quality brands including JAY JAY THE JET PLANE Wooden Adventure
System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation
activity kits, Space Voyagers(R) ("The most authentic Space Toys on
Earth"), Wild Climbers(TM ) and Climb@Tron(TM) window-climbing animals
and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM)
wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity
Kits(R), a leading , award-winning specialty brand for kids' craft and
activity kits.

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Interested parties can call 800-218-0713 to participate. The Company undertakes no obligation to
update or revise any forward -looking statement for events or
circumstances after the date on which such statement is made. Mr . A replacement will be named
soon, however to the credit of Mr.

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"We
are looking forward to sustaining improvements in profitability this
year as well as sales gains. The fourth quarter produced
sales of $3,017,000 and a profit of $320,000 ($.07/share) vs. The dramatic
improvement in Q4 was due to increased consumer acceptance of our
brands as well as momentum of the recent Curiosity Kits!(R)
acquisition. This is in
large part attributable to systems we implemented over the last few
years working closely with Rob.

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"We are introducing new brands at Toy Fair, which would impact
sales in late 2005 and strongly into 2006. Mr. Burrows, we have excellent support
staff in every area of accounting, banking, and inventory.

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---

- - kjjkjk

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