mforma.com]

About Atari

New York-based Atari, Inc." For more information, please visit
http://www.
"Steeplechase races have long marked the arrival of spring in
Maryland, and we want to celebrate that tradition as a magazine that
focuses on everything that makes Maryland a great place to live and
visit," said Ross Peddicord, Co-Publisher of Maryland Life magazine.95 and full year subscription price of $14.

sunda tli

Create, destroy, or refurbish any building. For more information, visit www.

PixelPlay Launches the World's First Cross-Platform 'Interactive TV vs. Mobile' Games Service

The
cross-platform service is the first of its kind , featuring dynamic leader
boards, private rooms and prize tournaments for popular board games including
Checkers, Master Chess and Backgammon.com. As a result, the company is now
a driving force in the ITV industry. These tailgates are part of the
magazine's series of statewide socials designed to give residents a
chance to meet the Maryland Life staff and regional advisory board
members , and provide input on issues of content and style in the new
magazine.
The magazine held its first steeplechase tailgate at Howard
County-Iron Bridge Hunt Races (Glenelg, Howard County), March 26 .

paired tinkering

, a leading global
publisher of mobile entertainment, and Atari, Inc. The game has
been number one for several weeks and has consistently been in the top five
or top 10 rankings, making it one of the most successful mobile games of
2005.S. MFORMA's customers include more
than 100 of the world's leading wireless carriers. Through a host of publishing, lifestyle and entertainment
platforms , HPG is able to surround fans worldwide with consumer products
that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY
LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle,
creating rich lifestyle experiences. For more information, visit
http://www.

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MONOPOLY TYCOON, developed
under license from the Hasbro Properties Group, the intellectual property
development arm of Hasbro, Inc. "Mobile users will
recognize the utilities and railway stations from Hasbro 's original
MONOPOLY game, but the graphics, level of detail, and expanded gameplay of
MONOPOLY TYCOON for mobile users, engages a whole new generation of
players.pixelplay.

Things Are Jumping at Maryland Life Magazine; Maryland's New Statewide Magazine to Host Get-to-Know-Us Tailgates On Steeplechase Circuit

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Please
visit www.

drakon conquering

[www.
"This agreement is a huge step for both PixelPlay and the iTV industry and
is setting the stage for next generation gaming technology," said Ron
Chaimowitz , CEO of PixelPlay.), April 2;

Marlborough Hunt Races (Davidsonville, Anne Arundel Co. With Maryland Life, Great
State Publishing will cover Maryland's diversity of identities and
include content on real estate, building, remodeling, recreation,
health, dining, entertainment and more.

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Become a landlord or a
cutthroat retailer.com.pixelplay. Popular children's
brands include Little Bear and Reader Rabbit(R). Great State Publishing brings together a
seasoned board and management team comprised of experienced
journalists, publishers, business and community leaders from each of
Maryland 's counties and municipalities.

This category lists websites for board game developers and publishers .

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"It is simple to play,
but as you think up new strategies and employ new tactics, the game is
different every time and you can see the direct results of the deals you
strike, whether boom or bust.com

Contact:
Paulina Piekarski,
Connors Communications
(212) 798-1407
Paulina@connors.

ragnar squiggles

wunderland leapfrog

GOGO CLUB is deployed using PixelPlay's advanced JIVE(TM) technology
platform and content, which enables the operation and management of
cross-platform, multiplayer games as well as the provision and tracking of
activity in the service. "The PixelPlay JIVE(TM) platform
constantly supports numerous concurrent users across platforms playing 24
hours a day. The combination of JIVE(TM) technology, great games, extensive
programming plan, event-based tournaments and aggressive marketing campaign
has been the key to the success of this channel. The mobile game versions are available for download through Cellcom,
Israel's largest mobile carrier.

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Four
more tailgate events are planned:

Green Spring Valley Point-to-Point (Shawan Downs, Hunt Valley,
Balto .

conquering leapfrog

MONOPOLY TYCOON launched in Europe earlier this summer on major European
wireless networks and it is a bona fide hit. The choice is yours, because making money is all that
counts in this game of intrigue that never plays the same. MFORMA provides wireless operators and their customers with
the world's best content and brands, and provides developers and brand
owners with the shortest route to market. Multiplayer Interactive TV Channel Allows Users to Play Against Each Other
Regardless of Platform: Mobile Device or Set Top Box

NEW YORK, PixelPlay, the leading provider of
entertainment and state-of-the-art technology for emerging platforms, and
Israel's leading, multiplayer interactive TV channel, GOGO CLUB on HOT
(Israel's cable operator) today announced a revolutionary new service enabling
subscribers to play interactive games between iTV and mobile devices.
"The uptake of the service is incredible, which is a huge success on any
scale," said Nira Poran, CEO of Mars Games.

leapfrog gootmu

(NASDAQ: ATAR), a
leading global publisher of video games, today announced the availability
of a new wireless game based on Atari's MONOPOLY TYCOON game, one of the
most popular simulation PC games of all time. You can demolish an old
building or construct a new city landmark from the ground up, but you must
develop your own strategy as you decide to stack 'em high and sell 'em low
or go for quality.

MFORMA is a leading global publisher and distributor of mobile
entertainment. MFORMA is a U. These notable brands
combined with PixelPlay's patented JIVE(TM) Technology which enables consumers
to experience cross-platform, multi-player interaction , allows the company to
provide highly profitable entertainment services to iTV operators and mobile
carriers. Headquartered in New York, PixelPlay was recently formed by the
combination of Pixel Technologies and PlayTV.com

About Great State Publishing, LLC

Great State Publishing, LLC, publisher of Maryland Life magazine,
was founded in August 2004.

faidutti winsome

mforma., (NYSE: HAS), translates one of the industry's richest
portfolios of brands into a world of fun and excitement for children and
adults globally. GOGO CLUB is operated by PixelPlay's subsidiary Mars
Gaming Ltd, which also operates the GOGO channel.

winsome paired

com/monopolytycoon

About MFORMA Group, Inc. (NASDAQ: ATAR) develops interactive games for
all platforms and is one of the largest third-party publishers of
interactive entertainment software in the U.

squiggles ragnar

With more than 200,000
paying subscribers, GOGO is Israel's most popular iTV game channel and has a
more than 30% take rate -- the highest in the world -- for a
subscription -based iTV game channel."
PixelPlay's headquarters are based in New York City, with a corporate
office in London and R+D office in Tel Aviv. For more information on Great
State Publishing and Maryland Life magazine, please visit
www.com

brainteasers playroom

MFORMA Group Inc.

About the Hasbro Properties Group

The Hasbro Properties Group (HPG), the intellectual property development
arm of Hasbro, Inc."
PixelPlay's GOGO iTV channel will offer 10 games on rotation, with five
always available on-demand.

Publishing Writers/Business Editors

FREDERICK, Md. Great State
Publishing is hosting tailgates at some of Maryland's traditional
steeplechase events over the next two months in five Maryland
counties--Howard, Baltimore, Anne Arundel, Harford and Montgomery --and
inviting their Maryland Board members, subscribers, advertisers and
potential advertisers to join them. Co.),
April 10;

My Lady's Manor Races (Monkton, Harford County), April 16;

Potomac Hunt Races (Poolesville, Montgomery County), May 15.

nestel sunda

Atari, Inc. The GOGO Club
multiplayer service includes a comprehensive, multi-feature lobby, from which
players, on any platform or device , can meet in online game rooms to play and
chat.95.

fluxx paired

"MONOPOLY TYCOON really sucks you in to the world of high stakes real
estate speculation," said Dan Kranzler, MFORMA CEO. "It's one of those games that
you can play for awhile and then pick up again later, just like we used to
do with the classic MONOPOLY board game.

About PixelPlay
PixelPlay is the leading provider of entertainment and state-of-the-art
technologies for emerging platforms including Interactive TV , IPTV, Internet
and Mobile devices worldwide.

sagacity fluxx

MFORMA's carrier-grade
platform manages the delivery of downloadable games and applications for
some of the world's largest carriers. In 2004 and in 2005 PixelPlay was named
"Echostar Developer of the Year" and is recognized as a Mobility Preferred
Partner by Microsoft, which presented PixelPlay with their "Entertainment
Application Developer of the Year Award.

tli tinkering

PRESS RELEASE MFORMA Launches MONOPOLY TYCOON for Mobile Phones in the U.S.

MFORMA's new mobile version of
MONOPOLY TYCOON, much like Hasbro's classic MONOPOLY board game, the
world's most popular game, is easy to learn, but hard to master and will
appeal to both casual gamers and those who enjoy strategy-based games.S.

Maryland Life is published bi-monthly with a newsstand price of
$4.

sackson winsome

(NYSE: HAS), is an economic strategy game
about building real estate empires. You compete for control of industries and city
blocks as you amass, or maybe lose, a fortune while trying to outmaneuver
up to three other simulated, would-be tycoons."

MONOPOLY TYCOON is now available on major US wireless networks. The Company's 1,000+ titles
include hard-core, genre -defining franchises such as DRIVER, The
Matrix, Stuntman and Test Drive, and mass-market and children 's
franchises such as Backyard Sports, Nickelodeon's Blue's Clues and
Dora the Explorer, and Dragon Ball Z. is a
majority-owned subsidiary of France-based Infogrames Entertainment SA
(Euronext - ISIN: FR-0000052573), the largest interactive games publisher
in Europe. "Giving mobile and iTV gamers the ability to
play against each other in a robust environment further advances PixelPlay 's
vision of enabling cross-platform play for consumers worldwide.maryland-life.

tilsit fragminder

It has been named "game of the
week," and has been given priority placement by operators. Build your
own office buildings out of multiple components.

"Tycoon games continue to be extremely popular, and with the built-in
mass-market fan base for MONOPOLY TYCOON, we believe it will be a sure
winner in the U. as it has been in Europe," said Wim Stocks, executive
vice president of sales and marketing for Atari, Inc. corporation with
offices in San Francisco, San Diego, Los Angeles, USA; London and
Manchester, England; Shanghai and Beijing, China; and Seoul, Korea.

squiggles nestel

In addition to the
industry 's most comprehensive catalog of mobile games for BREW, Java, SMS,
MMS, and WAP platforms, MFORMA also provides music, sports, lifestyle, and
information services subscription products. Games include Checkers, 4-hand Poker, Submarine
Battle, Master Chess, Backgammon, Bowling, Vault Cracker, 4-in -a-Row, Trivia
and Taki(TM) (an Israeli original four player card game). The Company creates and distributes games
featuring many top brands including Atari's(R) (ATAR) Asteroids(TM),
Centipede (TM), Super Breakout(TM), and Missile Command(TM) and Hasbro's(R)
(HAS) Monopoly(R), Scrabble(R), Yahtzee(R) and Boggle(R).----Maryland Life
magazine, the new statewide publication for Maryland from Great State
Publishing, LLC, has added the Maryland steeplechase circuit to its
list of venues for its series of mini-launch parties. For more
information, please contact Maryland Life at 301 -696-1060 or
info@maryland-life.

squiggles brainteasers

"

When playing MONOPOLY TYCOON, you see beautiful detailed cityscapes of
skyscrapers and other buildings that form the stage where you plan and
build your business empire."

"We think it's very exciting to have the popular MONOPOLY brand turned into
a tycoon game for mobile," said Kranzler.atari.com