Consumers Play up to 45 Minutes of Games Daily While Commuting Reveals New Survey

-- Car and subway/bus commuters played the most games while train and
ferry riders played the least.

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, a subsidiary of
Hasbro, Inc.
Doing work on an airplane was last on the list of in-flight activities. The company's game
distribution network connects hundreds of publishers and Internet sites with
millions of consumers worldwide, offering ActiveMARK-protected games for
consumers to legitimately download, purchase, subscribe to and share.

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The "Travel and Commute Gaming" study, an online survey of more than
8,000 game players, showed that 30 percent of commuters turned on their
laptops, clicked on their mobile phones or used their portable gaming device
to play games. in Room 2022 on site at the Moscone West
Convention Center.

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Business Editors

----Wizards of the Coast, Inc.

Company: Wizards of the Coast , Inc.com

Customer Service
Contact: Customer Service
Phone: 800-324-6496
Email: custserv@wizards.

"The survey results reflect the fast-growing popularity of games being
downloaded to PC and mobile phones," said Alex Torrubia, Co-Founder and CEO of
Trymedia."
Additional data from the survey will be shared at Trymedia's GDC sponsored
session, "Publishing and Distributing PC Games on the Internet," on Wednesday ,
March 9 from Noon to 1 p.

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About Trymedia Systems
Trymedia Systems is a provider of secure digital distribution services and
the operator of the world's largest distribution network for downloadable
games.com.

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nelson@wizards.
-- Those who played games to/from work generally spent more time
commuting.

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The survey was conducted between February 24 and March 3 through
Trygames.

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trymedia.com.

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The survey also polled those who travel by airplane about their gaming
habits.
-- When traveling by airplane, laptop computers were the most often used
platform to play games, followed by portable gaming devices. 134, or
jng@trymedia .

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"The availability and selection of games available for download is
already huge and still expanding .
ActiveMARK also allows consumers to securely share, back up and play games on
multiple computers whether the content is delivered by CD/DVD-ROM or via
download.

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Headquarters Address: PO Box 707
Renton, WA 98057-0707

Main Telephone: 425 -226-6500

Ticker: HAS(NYSE)

Type of Organization: Public

Industry: Consumer

Key Executives: CEO: Loren Greenwood
CFO: Michael Mayhew
Senior Vice-President, Marketing:
Cornelius Lee

Public Relations
Contact: Toby Nelson
Phone: 425-687-2111
Email: toby. Of those who played games to and from work, the average length
of game play was 23 minutes per trip.m. Consumers can also make backup copies of their games
and share them with family and friends. The survey polled 8,223 gamers
worldwide.

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Trymedia's ActiveMARK(R) technology allows consumers to easily download
games and play offline.

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Each time an ActiveMARK-enabled game
is shared, it automatically reverts to trial mode, allowing the subsequent
user to play the game for a limited amount of time before purchase.

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Company Profile for Wizards of the Coast Inc.

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The company holds
an exclusive patent on trading card games and their method of play
(TCGs) and produces one of the world's best-selling TCGs, Magic: The
Gathering (R), as well as the celebrated Dungeons + Dragons (R)
roleplaying game . Publisher of adventure games, family card and board
games, and electronic media products, Wizards of the Coast is also one
of the world's premier book publishers of fantasy series fiction whose
novels have made numerous appearance on The New York Times bestseller
list and have sold millions of copies worldwide.

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(NYSE:HAS), is a worldwide leader in the trading card
game and tabletop roleplaying game categories, and a leading developer
and publisher of game-based entertainment products.

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Other
results include:

-- Mobile phones were the most popular platform for commuters to play
games, followed by laptops and portable gaming devices.com, Trymedia's consumer gaming site.

This category covers rules, strategies, and information related to board games.

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Please visit http://www.

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com

Contact: Johnny Ng of Trymedia, +1-415-255-3060, ext.

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Trymedia Research Also Shows Extensive Game Play During Air Travel

SAN FRANCISCO, Game Developers Conference, Almost
one third of all commuters play games during their daily travel to work,
according to a new survey on game playing habits conducted by Trymedia
Systems, secure digital distribution services provider and operator of the
world's largest distribution network for downloadable games. Trymedia's ActiveMARK (R) technology provides leading game publishers,
portals and retailers with DRM (Digital Rights Management ), eCommerce and
Distribution services to maximize their PC game sales. An
Intel Digital Home Fund company, Trymedia is headquartered in San Francisco
with offices in Europe.

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While reading, sleeping and watching in-flight movies remain popular,
30 percent of those who took at least one air trip per year said they often
played games and 16 percent said they played games every time they flew.