com) and the
Eagle River Chamber of Commerce and Visitors Center (http://www. As
"America's Premium Beer Company," InBev USA offers a portfolio of over
20 international brands , including Labatt Blue(TM) and Labatt Blue Light(TM),
as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing
Company.

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org) also
support the tournament."
"Labatt Blue and USA Hockey share a similar goal: to grow and build
excitement around the best adult hockey programs in the world," said Dave
Ogrean, executive director of USA Hockey.
More information on the events is located at
http://www.

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"

Labatt Blue (http://www.

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World Beer Cup Gold Medalist
Labatt Blue Light is famous for its clean, pure and refreshing taste.

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As exclusive sponsor of USA Hockey 's adult recreational hockey programs
since 2004, Labatt Blue is proud to support the national governing body for
the sport of ice hockey in the United States, representing more than 80,000
men's and women's adult members playing as part of teams and tournaments
across the country known as Labatt Blue USAdult Hockey.
"The Labatt Blue USAdult Pond Hockey Championship is a great time for
adult hockey players to get together with friends for a weekend and a chance
to promote the growth of adult hockey in America," said Tibbits.

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Up to 60 teams will be divided into six no-check divisions , with USA
Hockey reserving the right to place teams in the appropriate divisions.
For those seeking non-hockey experiences, Eagle River offers snowmobiling,
ice fishing, snowshoeing, and relaxing by the fireplace of the event's host
hotel, The Canticleer Inn.eagleriver. "The Bohle
Company will give the CPL, our competitors and our sponsors both the
enthusiast and the mainstream recognition that is due to our new
sport.

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Labatt Blue and USA Hockey Launch Nation's First Pond Hockey Championships

Visit usahockey. The Labatt Blue USAdult Pond Hockey Championships
coincide with the area's Klondike Days Festival, featuring lumberjack
competitions, cultural expositions and arts and crafts shows.

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, for a
celebration of hockey in its purest form. The sponsorship also
provides Labatt Blue with a seat on the bench of the United States Men's and
Women's National Teams, which compete in International Ice Hockey Federation
World Championships each season.
"Labatt Blue has always been a major force in league support and organized
adult hockey tournaments, and this combination of resources with USA Hockey is
a win-win for everyone," said Glen Tibbits, Labatt Blue brand director ,
InBev USA.

USA Hockey, Inc.com for more background.

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, Labatt Blue, the number-four
imported beer in the United States, and USA Hockey are inviting hundreds of
"true blue" pond hockey players and fans to the Labatt Blue USAdult Pond
Hockey Tournament from February 17-19, 2006, in Eagle River , Wis. Games will include a two-minute pre-game warm-up
and two 15-minute halves. "No one is more dedicated to the true essence of hockey than
Labatt Blue, and this is a chance for us to prove it .labattblue.

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The $360 team entry fee includes a minimum three-game pond hockey
experience, commemorative hat, awards, Saturday night reception, and cold
Labatt Blue refreshments. behind
Labatt Blue.com

About the CPL

Launched June 26, 1997, the Cyberathlete Professional League (CPL )
is the world's first video game sports league. The agency has
gathered a number of awards including a Silver Anvil for product
launches and a Gold SABRE award for Issues Management from the Holmes
Report - two of the highest honors in the PR profession.

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Eagle
River's Dollar Lake will be transformed into a championship event site with
six 150'x75' rinks, guaranteeing each team a minimum of three round-robin
games and frozen pond fun."
The Wisconsin Amateur Hockey Association (http://www .

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"
The Cyberathlete Extreme Summer Championships is bigger than ever
with over 6 ,500 gamers expected to compete in the game tournament and
LAN party at the new Gaylord Texan Resort in Grapevine, Texas on
Wednesday, July 6 through Sunday, July 10, 2005.thecpl.com

About The Bohle Company

Founded in 1979, The Bohle Company is one of the 50 largest
independent PR agencies in the country and the largest
technology-focused firm in Southern California.

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The first-ever Labatt Blue USAdult
Pond Hockey Championships will provide 60 adult amateur teams with a weekend
of four -on-four, fast-paced pond hockey action. Players may only play on one team, and are required to
follow USAH equipment recommendations. Labatt Blue is a
classic lager that is light in color with a slight hop aroma, good balance,
fruity character and a clean, refreshing taste. Visit usahockey.
"We 're thrilled The Bohle Company is handling the publicity for
our tournaments - they have a long record of success promoting games
events" stated Angel Munoz, president and founder, CPL.

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Brewed
in Canada, Labatt Blue Light is the #2 Canadian import in the U. The global leader in
professional computer game competitions, the CPL has hosted final
tournaments on five continents and official qualifying tournaments in
more than 50 countries.

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com or labattblue. All team members must be 21 years old by
tournament's first day.

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thecpl.

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com.

Business Editors/Entertainment Editors/Video Game Writers

LOS ANGELES----Cyberathlete
Professional League(R) (CPL) has signed on The Bohle Company to handle
strategy and press relations to garner visibility for the CPL's
hottest events this year; the respected PR firm will handle both the
Cyberathlete(R) Extreme Summer Championships and the $1,000,000 CPL(R)
World Tour.com/summer2005/ Media interested in attending the
Cyberathlete Extreme Summer Championships can register by contacting
CPLpress@bohle.

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com
for rules, division criteria , registration forms, hotel information and
directions, and team schedules.

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waha-hockey. Formed by the combination of Labatt USA and Beck's North
America, InBev USA distributes some of the world's leading premium beers,
including Beck's(TM), Stella Artois(TM), Brahma(TM) and Bass(TM).

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is the National Governing Body for the sport of hockey in
the United States. Its mission is to promote the growth of hockey in America
and provide the best possible experience for all participants by encouraging,
developing, advancing and administering the sport. The $1,000,000 CPL
World Tour , which will conclude with a giant showdown in November in
New York City, is the largest, year-long competitive tour in the
growing sport of videogame competitions.

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The competition and social
events will be held in a resort community best known by outdoor enthusiasts
for its beauty, hospitality , snowmobile derbies and the Klondike Days
Festival, which also takes place that weekend. "Our goal is
to provide the best possible experience for all participants at this premier
adult ice hockey event.com), first brewed in 1951, is the #1 selling
Canadian beer and the #4 imported beer in the United States. With a membership of more
than 600,000 ice and inline hockey players, coaches, officials and volunteers,
USA Hockey's primary emphasis is on the support and development of grassroots
hockey programs.

Cyberathlete Professional League Taps The Bohle Company to Promote Hot Game Tournaments; Cyberathlete Extreme Summer Championship 2005 Boasts $200 000 World T

This category's dedicated to Scrabble (a popular word board game).

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To register, call USA Hockey at 800-566-3288 or
http://www.

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America 's Top-Selling Canadian Beer and Nation's Largest Organized Adult
Hockey Program Provide 60 Adult Hockey Teams With the Ultimate Hockey Weekend
February 17-19, 2006 in Eagle River , Wisconsin

NORWALK, Conn. Aiming for a quality hockey and social experience,
the tournament will follow all USA Hockey playing rules and will be officiated
by USAH officials. The entry fee includes USA Hockey membership and its
benefits and services.

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For more information
on the CPL , please visit http://www.

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usahockey. "This event is just one example of
how our partnership with Labatt Blue offers unprecedented benefits for our
membership at the grassroots level. Over the past eight years, the CPL has hosted
35 international main events with a total attendance of 45,000 gamers
and has awarded more than $2,000,000 in prizes.