"
The Sex SIG will serve as a source for related industry news and will
provide an online discussion forum and mailing list to promote developer
interaction. Taneli Armanto, the
creator of the world's most popular mobile game, Snake, received a special
recognition from the Mobile Entertainment Forum (MEF) for his pivotal role in
embedding Snake on the Nokia 6100 series of handsets.arena. All rights reserved.
"We are thrilled to introduce Avatar fans to the exciting world of trading
card games," said Cory Jones, Director of Upper Deck Entertainment Brand and
New Product Development. The trading card game from Upper Deck will create a whole new
level of excitement with a product that's both fun to play and collect," she
said.

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"
For more information on the IGDA's Sex SIG, please visit:
http: //www.org.
"I'm glad to see that the latest version of the Snake franchise has kept
up the innovative spirit in which we created the original," continued Mr.com, received hundreds of
thousands of hits in the first few days which is a recognition of how many
people know and love the franchise ," said Gregg Sauter, Director, Games
Publishing, Nokia.com/.n-gage.snakesoutbreak. "Through easy -to-learn game mechanics,
lightning-fast game play, and brand new card technologies, fans will have the
chance to get the ultimate Avatar Trading Card Game experience. The second season of Avatar will debut on Nickelodeon on March 17.
Nickelodeon, now in its 26th year, is the number-one entertainment brand
for kids. The company includes television programming and
production in the United States and around the world, plus consumer products,
online, recreation, books, magazines and feature films .S.

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International Game Developers Association Forms Sex Special Interest Group

"Our main objective is to encourage
responsible development.
"I'm truly honored to receive this recognition. Please
refer to the user guide for more detailed information.

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"Recent events are merely intensifying the
attention to the topic, further validating the need for developers to connect
on these issues . N-Gage Arena Members Get a Chance To Chat With Mobile Gaming Pioneer

ESPOO, Finland, Mr. Mr."
Nokia estimates that there are around 350 million mobile phones in the
market with Snake, which makes it one of the most popular games in history. "Mobile technology has evolved so much since 1997 that it was only
logical for Snake to evolve as well.nokia.com
http://www.com
Copyright (c) 2005 Nokia. The department
handles the merchandising for Nick Jr.

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Armanto. "People have spent millions of hours fine tuning their
skills with intense concentration.
Combining the amazing world of Waterbenders, Earthbenders, Firebenders,
and Airbenders, the Avatar Trading Card Game centers on the adventures of Aang
-- a reluctant hero who must lead the fight against the evil Fire Nation to
restore balance in his war-torn world.
The launch of the Avatar Trading Card Game will include Master of Elements
Starter Sets, which features two 30-card decks, two Chamber Cards, one
rulebook, and two game mats, packaged in the new UDECK plastic storage case.
television network is seen in more than 89 million households and has been the
number-one-rated basic cable network for ten consecutive years.

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"The Sex SIG will serve as an arena for developers to address the issues
and challenges facing the use of adult sexual content in video games," said
Brenda Brathwaite, Sex SIG Chair/Founder and Lead Designer on Playboy: The
Mansion from Cyberlore Studios .

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In recognition of this enormous installed base, Nokia brought a new version
of the game to the N-Gage platform in January.snakesoutbreak.

Upper Deck Entertainment Teams Up With Nickelodeon to Produce New Trading Card Game Based on the Wildly Popular Animated Series 'Avatar: The Last Airbender'

'Avatar Trading Card Game' to Launch Upper Deck Entertainment's New
'QuickStrike (TM)' Gaming Platform This Month

CARLSBAD, Calif.
The series -- created by Michael DiMartino ("King of the Hill") and Bryan
Konietzko ("Invader Zim") -- premiered last February, and is currently the
#1 regularly scheduled television program in its timeslot among all kids ages
2 -11.

About Upper Deck
The Upper Deck Co.

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Armanto received the
award at MEF's annual event in London yesterday. Built for active gamers, the
N-Gage platform is the first mobile and connected game deck to feature online
high-quality 3D multiplayer game play over Bluetooth wireless technology and
GPRS. The N-Gage device also offers unique online games services as well as a
comprehensive and growing games catalogue from the leading game publishers.
Nokia is the world leader in mobile communications.
http://www. Nickelodeon's U. is a premier global sports and entertainment-publishing
company that delivers a portfolio of relevant, innovative and multi -
dimensional product experiences to collectors, sports and entertainment
enthusiasts.

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The Sex SIG, which has been in the making since the 2005 Game
Developers Conference last March, will provide an outlet where information can
be shared among developers and those who wish to enter the field .
"Sexual content in video games is not a new phenomenon," said Jason Della
Rocca, Executive Director, IGDA.

Snake Creator Receives Special Recognition From Mobile Entertainment Forum

The 3D version of the game,
Snakes, is available for free download and is the first N-Gage game that
people can virally distribute via their phone's Bluetooth wireless connection
for free, not to mention support for up to 4-player gaming sessions."
Nokia is offering all N-Gage Arena members a chance learn more about the
history and creation of Snake via a chat session with Mr. The new Avatar
Trading Card Game will be available at participating stores across North
America in February.

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Nokia and N-Gage are
trademarks or registered trademarks of Nokia Corporation. Some features and services are
dependent on the network, supported digital content formats, the
compatibility of other devices and applications, and other factors."
"Avatar has emerged as one of the most popular new shows for kids today
with a deeply loyal and growing fan base that has been clamoring for Avatar
merchandise ever since the show debuted," said Joan Grasso, Senior
Director-Toys, Nickelodeon + Viacom Consumer Products. Avatar fans can execute all the
signature bending moves of Aang and the entire cast with UDE's new foil
Zenemental cards, and slide-open Chamber Cards, which allows players to reveal
hidden moves, and simulate all the action seen on the hit television series. The
first of five DVDs of the first season of Avatar will be available beginning
January 31.

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The IGDA's mission is to strengthen the international game
development community and affect change to benefit that community. For more
information on the IGDA, please visit info@igda."
"The Snakes minisite, http://www. "Avatar translates
perfectly into trading cards because of its rich story and diverse collection
of characters.

Nickelodeon + Viacom Consumer Products manages the third largest licensing
business in the world with $5 billion in retail sales in 2005, from such
properties as SpongeBob SquarePants and Dora the Explorer.

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When we created Snake for
the Nokia 6110 in 1997, we wanted to give people an entertaining experience,
but we never imagined that it would become the classic mobile game. "In particular, we wanted to take advantage of the infrared link in
the Nokia 6110 - a first at that time - which would allow people to play
against each other . The trading card game will be
the first collectible card game to use UDE's new QuickStrike game engine,
which features lightning-fast one-on-one card combat moves, and will be
compatible with future releases on the QuickStrike system.

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igda. Armanto's ingenuity and vision have made a significant contribution to
the growth of the mobile entertainment industry. Fortunately, that effort has not been
wasted as people can now put their Snake skills to use on their N-Gage. Armanto on on
Tuesday , June 28th, 2005, 10:00 am -11:00 am PST (Pacific Standard Time) at
http://forums.n-gage. There are 50 licensees on board for Avatar. In addition to the
trading cards, other categories include action figures, construction sets,
videogames and books, with product launching in the Fall.
For more information on the Avatar Trading Card Game, or Upper Deck
Entertainment products, Internet users can log onto
http://www.upperdeckentertainment.com.

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Group to Address Issues Related to Development of Adult Content in Games

SAN FRANCISCO, A Sex Special Interest Group
(Sex SIG) has formed within the International Game Developers Association
(IGDA) to address the challenges and possibilities for adult content within
games. Bluetooth is a
registered trademark of Bluetooth SIG, Inc.

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The group is also working on several initiatives to fortify
adult content representation, including conference lectures and white papers
outlining responsible development practices and how to promote appropriate
access to content.org/sex

About the International Game Developers Association (IGDA)
The International Game Developers Association is a non-profit membership
organization that advocates globally on issues related to digital game
creation. Nokia and N-Gage are
trademarks or registered trademarks of Nokia Corporation., Nickelodeon's latest hit
animated series, "Avatar: The Last Airbender ," makes its trading card game
debut this month as Upper Deck Entertainment (UDE) -- in association with
Nickelodeon -- today announce plans to create and distribute a new trading
card game (TCG ) based on the cartoon series.
UDE will also release Master of Elements Booster Packs, which includes nine
cards and one Chamber Card per pack. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom
International Inc.

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According to the MEF,
Mr. It showed
people that you could create a great game for a mobile phone," said Taneli
Armanto.
About N-Gage
The N-Gage game deck is an innovative mobile device that is creating an
entirely new market for the games industry.com/press
http://www.

, Nickelodeon, Paramount Pictures,
Comedy Central, MTVN International, and Spike TV.

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It has built a diverse, global business by putting kids first in
everything it does.

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