The promotion was created by Alcone Marketing Group to celebrate the May
19 launch of Star Wars: Episode III, Revenge of the Sith. Developing the program was no easy feat given a
tight four-month window to complete overseas manufacturing of the coins,
rigorous approvals with Lucasfilm Ltd.
Fans will get their first look at Shaq's sleek white new Game Shoe style
with its vibrant red accents and metallic Dunkman logo as he warms up for his
13th consecutive All-Star Game.
The Dunkman Game Shoes are made possible through a licensing agreement
with Exeter Brands Group, a company marketing athletic footwear and apparel
for the value retail channel.

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IRVINE, Calif. 16

MIAMI, Shaquille O'Neal will unveil his new Dunkman
Game Shoe V6. and used under an exclusive license by Exeter Brands
Group.

unofficial games

"We found the perfect solution in a film-based
collectible that also serves as scratching device for the Lottery game. "Although the timing seemed impossible, we were so
excited about the idea that we were committed to making it happen," said
Tricia Metzger, Sales Director for the California Lottery.

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2 Available Exclusively at Payless Stores Beginning Feb. Shaq's Dunkman Game Shoe V6.2 style is available for
$24. "Our customers love
that we are able to bring them authentic performance product at such a great
value.

unofficial links

The Dunkman Game Shoes, which deliver the latest styling details, high
quality and performance technology, are among the best priced game shoes from
a professional athlete.

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"
All aspects of the promotion are handled by Alcone Marketing Group
including concept development, design and manufacturing of the exclusive
coins, point-of-sale communications and program fulfillment.

ABOUT ALCONE MARKETING GROUP
Alcone Marketing Group, a full-service promotion and marketing services
agency, is headquartered in Irvine, CA and Darien, CT, with additional offices
locations in the US and England.2 website that is accessible
from the Payless ShoeSource homepage, http://www.

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Last year "the Diesel" wowed the All-Star
Game crowd with a size 23 shoe phone."
Beginning Feb.

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19. The Dunkman trademark is a registered trademark
of Mine O'Mine, Inc.

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Alcone Marketing Group is part of Omnicom Group Inc.
"Great product innovation can happen at a value price point," said Matt
Rubel, chief executive officer of Payless ShoeSource.

board games

Specialty divisions include Alcone
Promotion, Alcone Merchandise, Alcone Fulfillment and Alcone Digital. After this year's Game Shoe unveiling,
everybody will be talking.
"I can't disclose any details at this point except to say it's going to be
powerful," said O'Neal when asked about his plans.

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, as well as sell-in of a new program
with Lottery retailers.NBA's Most Entertaining Super Star Plans Memorable Product Reveal for The Game
Shoe V6.2 at the 2006 NBA All-Star Game in Houston Feb.2 will be available while
supplies last at approximately 1,200 Payless stores nationwide including
select stores in the following markets: Miami, New York, Chicago, Dallas,
Detroit, Houston , Philadelphia, Phoenix, Los Angeles, San Francisco and
Washington, DC.2
style is a significant step forward.

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16, the Dunkman Game Shoe V6.

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Shaq to Debut Dunkman(R) Game Shoe V6.2 at the NBA All-Star Game

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"We were looking
for a concept that would uniquely connect the fun of Scratchers with the
tremendous fan base linked to Star Wars," said Denise Kimes, SVP Group Account
Director at Alcone ."
The collectible coins are the first continuity promotion for a California
Lottery Scratchers game.99 in adult sizes."
Payless has launched a Dunkman Game Shoe V6.2 style with
their product shipment, as well as a chance to win a free trip to Miami and
tickets to a game., the world's leading
designer, marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness activities.

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Omnicom
is a leading global marketing and corporate communications company.99 in youth sizes and $39.

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The
agency provides expertise across a broad range of client industries including
packaged goods, automotive, restaurant, retail, financial services and
e-commerce. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, direct and promotional marketing, public relations
and other specialty communications services to more than 5,000 clients in more
than 100 countries. Through the site,
Payless is accepting pre-orders where online shoppers can reserve their size
of Dunkman Game Shoe V6.

Star Trek Collectible Dice Game sites.

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com(R) beginning Feb. 16.2 and receive free shipping of the shoes to their
homes.

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(NYSE: OMC). The new
Dunkman Game Shoe style is the second Game Shoe launched by Shaq this season
and it will be exclusively available at select Payless ShoeSource stores
nationwide and on Payless.

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is the largest specialty family footwear retailer
in the Western Hemisphere.

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, and are available at participating retailers for $1.com.

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"People will have to tune
in and see. Those that pre-order online will also receive a free collectible
poster (while supplies last) featuring the Dunkman Game Shoe V6. With more than 4,600 retail stores throughout
North, Central and South America and its e-store Payless.

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Exeter Brands Group LLC, based in New York, designs and markets athletic
footwear and apparel for the value retail channel and is a wholly owned
subsidiary of Beaverton, Oregon-based Nike, Inc.

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California Lottery(R) Promotes New Star Wars(TM) Scratchers(R) With Licensed Collectible Coins

"We were able to
sell the program to over 3000 retailers in a record ten days, thanks to the
dedication of the sales team and the appeal of the offer.com(R) , Payless puts
more feet in the latest footwear fashions than any other specialty retailer.

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00 with
a Scratchers purchase. The first Game Shoe we delivered in December proved this and the V6.payless .

Payless ShoeSource, Inc.