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- Strategic Issues -- Assesses the main strategic considerations when
implementing mobile casinos, lotteries + betting services.5/3G subscribers , Revenues by
region
- Mobile Downloadable Games: Download users, average downloads, pricing,
revenues, ARPU
- Mobile Games Subscribers: Subscriber numbers, average downloads ,
pricing, revenues, ARPU

Key Benefits:

- Unique source of research, analysis and Mobile Games forecast data.
- How much is Mobile Games worth?
- The hurdles.

For more information visit
http://www.

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Zone4Play.

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WILMINGTON, Delaware and LONDON, The
Winner Channel - Two Way TV and the betting brand of Zone4Play Inc. Regular players can sign up to a loyalty programme
where they accumulate points which can be exchanged for cash, prizes and
other rewards .

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This is the
highest headline win offered by a UK fixed-odds mobile service. Mobile
players will have the added incentive of GBP5 worth of free bets when they
join the Winner Channel.

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- Innovative Players in Mobile Games -- Identifies and reviews who is
setting the pace and where the deals are being made.

Key findings of the report:

- Projections, Sector focus .
Zone4Play undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.

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- Insights from interviews with the leaders and innovators in Mobile Games
applications and services.

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The Winner Channel Launches on Mobile Phones and the Internet

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("Zone4Play" or the "Company") (OTCBB: ZFPI) - is rolling out on mobile
phones and the internet following its success on digital cable TV.
Guy Templer, Two Way TV's commercial director, said: "With mobile and
internet launches we are taking Winner to the next level. But this is just
the beginning - The Winner Channel is poised to become a common household
brand within the near future.

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- Business Opportunities -- Identifies where the opportunities lie for
service and content providers across the supply chain. These forward-looking
statements are based on the current expectations of the management of
Zone4Play only, and are subject to a number of factors and uncertainties that
could cause actual results, performance or achievements of Zone4Play,
including revenues, income and expenses, to differ materially from those
described in or implied by these forward -looking statements .

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The Winner Channel offers a range of 'instant win' games including
roulette , slots, hi-lo, keno, dice and a unique fixed-odds poker game called
face up hold 'em.

Sites offering articles, rules, strategies and other original content on roulette.

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- Mobile Entertainment: Subscribers , 2. We are not stopping here though - over the next couple
of months we will be announcing a series of distribution deals with leading
media brand owners to distribute our games.com.

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Contacts:
Caroline Cohen, Zone4Play Press Officer, +972-3-575-5778 x112 /
caroline_c@koteret .
For more information visit http://www. The following
factors, among others, could cause actual results to differ materially from
those described in the forward-looking statements: changes in technology and
market requirements; decline in demand for Zone4Play's products; inability to
timely develop and introduce new technologies, products and applications;
loss of market share and pressure on pricing resulting from competition,
strength and growth of the gaming industry, gaming regulatory environment ,
and other factors over which Zone4Play may have little or no control.

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About Zone4Play:
Zone4Play, a leading developer of interactive software and technology for
the betting and gaming industry, delivers cross-platform solutions that are
built for mass participation gaming.

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- Technologies, Standards + Regulations -- Analyses and reviews the main
challenges and developments.
- The Opportunity
- What mobile brings to game playing
- Mobile Penetration, Technology,
- Types of mobile games services. This
expansion means players will be able to use a single account across all three
platforms, whenever and wherever they want.

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Players can win a jackpot of up to GBP500,000. There will also be a series of
games based on major TV programmes .
Safe Harbor
This press release may contain forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995 and federal securities laws.

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Fax: +353 1 4100 980

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"
The Winner Channel was first launched on the ntl and Telewest broadband
cable platforms last year.

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Forecast Summary:

- Cellular Market Growth: Asia Pacific, Europe, North America, South
America, ROW. It has always been
about fun, entertaining betting propositions, but now we can bring our games
to a bigger audience. Zone4Play works with industry giants such as British
Telecom, Coral Eurobet, Betfair , Channel 5 (UK), Cablevision and Lodgenet.

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DUBLIN, Ireland, Covers mobile games subscribers/users ,
pricing, revenues and ARPU by region. Affiliates of the Winner Channel have included
Flextech TV and its channels Challenge TV and Bravo, and Channel 4. .

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Research and Markets: Mobile Games Market to Approach $18.5bn by 2009

For a more
detailed description of the risk and uncertainties affecting Zone4Play,
reference is made to Zone4Play's reports filed from time to time with the
Securities and Exchange Commission.

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- Pragmatic analysis of the emerging opportunities available to players
and investors.com/reports/c14779

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets."
Shimon Citron, the chief executive of Zone4Play , added: "Launching the
Winner Channel on mobile phones and the internet represents a milestone in
our vision of bringing interactive e-gaming to the masses. Zone 4 Play is a software and technology
provider to UK bookmakers, online gaming operators, betting exchanges and to
US cable, satellite and hospitality service providers, delivering online
solutions, mobile solutions, interactive TV solutions and participation
SMS-TV solutions.