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1995-96 17,252
3.

MIAMI----The Pampers(R ) Inspired by
Babies Exhibit will be part of the celebrations during Sunday on the
Mile on Sunday , March 6 and Calle Ocho on Sunday, March 13.

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NBA Sets All-Time Attendance Records; 2004-05 NBA Regular Season Draws Highest Average Attendance in History and Highest Total Attendance

The new total attendance record of 21,296,497 this season eclipsed
the previous record of 20,513,218 established during the 1995-96
season, and last season's total of 20,272,195 fans attending regular
season games.
Parents can experience:

A mirror that distorts your vision and reflection to help you
see what your newborn's limited vision is like

A wobble board which simulates the instability of your baby's
little legs when he first learns to walk

Oversized gloves that help parents see how hard it is for
toddlers to master hand-eye coordination when picking up small
objects

Touch pads which demonstrate "softness" from a baby's
perspective

The first 100 parents to arrive at the exhibit will receive a free
Pampers gift pack with Swaddlers(R) diapers, Pampers wipes, and a
photo memory box with a retail value of $20 .m.m.
Corner of Southwest 8th Street and 10th Ave.

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Highest Average NBA Regular Season Attendance
1. 1997-98 17,135
4. 1995-96 20,513,218
3.

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Corner of Galiano Street and Miracle Mile South

Sunday, March 13, 2005 - Calle Ocho
11:00 a.

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1996-97 20,304,629
5.. - 7:00 p.

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This year's average attendance of 17,314 fans per game bests the
1995 -96 record of 17,252 fans per game and last season's average of
17,050. 1997-98 20,373,079
4.

Business Editors/Education Editors/Health Editors
ADVISORY.

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ADVISORY/Pampers Inspired by Babies Exhibit in Miami for Sunday on the Mile and Calle Ocho; New and Expectant Parents Can Experience What It Is Like To See the

handcrafted explain

This season's NBA attendance records follow on the heels of the
all-time record being set last season for combined regular and
postseason attendance.
The NBA Playoffs begin on Saturday, April 23, with 16 teams
competing for a trip to The Finals and the chance to win the Larry
O'Brien championship trophy. 2004-05 21,296,497
2.

2003-04 20,272,195

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WHEN: Sunday, March 6, 2005 - Sunday on the Mile
11:00 a.

WHO: Parents, grandparents and caregivers of young
children interested in learning more about seeing
the world through their baby's eyes so they can
better understand and support their children as
they learn and grow.

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m.

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1996-97 17,077
5.

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championship explain

The free
traveling mobile tour includes a 45-foot truck that opens out into
three rooms, each representing a distinct stage of baby's development.

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2003-04 17,050

Highest Total NBA Regular Season Attendance
1.

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This season, NBA arenas were filled to 90% capacity, the third
highest percent capacity all-time and the highest total since the
1997-98 season. - 7:00 p.

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Business Editors /Basketball Writers

NEW YORK----The NBA finished the
2004-05 regular season with the highest average attendance in history
and the highest total attendance, surpassing the previous records
established during the 1995-96 season.

VISUALS: -- The mobile experience includes a 45-foot truck
that opens out into three rooms, each representing
a distinct stage of baby's development
-- Parents experiencing the world from their baby's
perspective


MEDIA CONTACT: Jennifer Gonzalez, PainePR
(213) 996-3804
jgonzalez@painepr.com

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Excluding the added attendance to home games of the
expansion Charlotte Bobcats, NBA games still drew more than 432,500
fans this season versus last season. 2004-05 17,314
2.

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- - kjjkjk

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