The Conference Board's Leadership Experience at Normandy links top
challenges executives are facing today with lessons learned through planning,
coordinating and implementing one of the greatest battles of World War II." Mr. Thomas will also facilitate the Normandy
Experience via case studies and visits to historic sites.

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This exploration of the elements of
effective leadership will include:

* The critical importance of mission clarity and contingency planning in
ensuring organizational success. "The massive international coordination of the attack
was without precedent, and illustrates the importance of team and coalition
building, developing emerging leaders and encouraging initiative in the
absence of direct leadership.

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"The D-Day invasion at Normandy, with its many leadership successes and
challenges provides rich terrain for learning important business lessons,"
says Richard E.

(Logo: http://www.

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researchandmarkets . Parallel importing of drugs was not included in the 2003
reform, but a number of state and city governments are developing plans to
purchase drugs from overseas.

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Kingseed, Ph.

Research and Markets: US Pharmaceutical Market Is the World's Largest With One of the Highest Levels of Per Capita Expenditure

newscom.

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com/reports/c17643 ) has announced the addition
of USA Pharmaceutical Market Intelligence Report to their offering.

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D. Col.

* The importance of recognizing the potential for adapting existing
technology to create competitive advantage. The generic
drug sector looks set for rapid growth over the next few years, as a number of
major products come off patent.

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* The relationship between leadership communication and tactical
improvisation. DUBLIN , Ireland, Research and Markets
(http://www.

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Thomas, a culture change and organizational effectiveness
expert who has worked as an executive development coach and consultant to
Fortune 200 companies .
To register for The Conference Board's Normandy Experience, please call
Clayton Shedd at (212) 339-0253.

These rules allow players to collect armies of miniature figures closely resembling their historical prototypes from 3000BC to 1700AD, and fight battles against historical opponents.

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Executives from some of the world's leading companies will meet in Paris
on April 10 at the Sofitel arc de Triomphe and travel to the Normandy region
for a strategic overview of the invasion at the Chateau La Cheneviere in
Normandy. In November 2003, Congress finally passed legislation which
will expand Medicare coverage to include prescription drugs from 2006.

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researchandmarkets.

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The Conference Board is a not-for-profit
organization and holds 501(c)(3) tax-exempt status in the United States .com/cgi-bin/prnh/20040820/RESEARCH )
The US pharmaceutical market is the world's largest, with one of the
world's highest levels of per capita expenditure.com
Fax: +353 1 4100 980

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conference-board. The generic industry is not without its
problems, however; several companies have been under investigation for
excessive price rises and collusion with branded manufacturers .com/reports/c17643

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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* Encouraging initiative and innovation in the absence of direct
leadership.

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NEW YORK, The Conference Board, the leading
global business knowledge network for the world's largest corporations, will
hold its premier Leadership Experience at Normandy, April 10-14. Working as a global independent membership organization in the
public interest, The Conference Board conducts conferences, makes forecasts
and assesses trends, publishes information and analysis , and brings executives
together to learn from one another. The US FDA operates one of the worlds most authoritative
and respected systems of drug regulation, although its reputation has come
under scrutiny in the past year amid the safety concerns regarding Vioxx and
other cox-2 drugs.

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The Conference Board's Mission
The Conference Board creates and disseminates knowledge about management
and the marketplace to help businesses strengthen their performance and better
serve society.

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The Conference Board Will Hold Unique Leadership Experience at Normandy France Site of Historic World War II Battle

The report also provides background
information, population trends, health status, health expenditure,
organisation + administration, medical services and personnel, healthcare
development, market access information, trade data for raw materials and
finished products and essential industry contacts.

For more information visit
http://www.

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"The Conference Board's Normandy experience offers a unique chance to
utilize lessons from historic battle strategies and successes to improve
current corporate leadership practices," says Colonel Cole C. Kingseed
will facilitate the April Normandy Experience for The Conference Board.
The market, while lucrative , is highly litigious, with the major battle
lines drawn between manufacturers of branded and generic drugs.

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,
a career infantryman and chief of military history at West Point who recently
retired from the Army with 30 years of commissioned service.
Each report opens with an outlook section that provides analysis of the market
and, importantly, provides 5-year market forecasts, national data projections ,
outlook and key developments such as regulation, pricing/reimbursement, health
facilities and government policy.

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Media queries should be directed to Frank
Tortorici at (212) 339-0231. Visit
The Conference Board's website -- http://www.org .

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LEARNING FROM NORMANDY
The strong leaders, inventions, innovations, and new relationships
developed during World War II helped set the stage for the rest of the 20th
century and beyond.
This report is ideal for executives wanting to understand the key drivers
in Pharmaceutical markets and have access to a wealth of statistical data.

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The USA is home to some of
the most important global manufacturers , such as Pfizer, Merck + Co, or
Bristol-Myers Squibb.

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The Conference Board's Normandy Experience will examine
the major sites of the Normandy invasion and the valuable lessons that still
resonate in today's business environment.
The importance of the US pharmaceutical sector is illustrated by the role
it has played in the arguments over healthcare reform which have taken place
since the 1990s. The
Republican-inspired plan is complex and heavily weighted towards private
insurance , however, and its opponents in Congress have vowed to continue to
fight against it.

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