Business Editors /Video Game Writers

REDMOND, Wash.
"These competitors represent the best of the millions of Pokemon
fans," says George Harrison, Nintendo of America's senior vice
president of marketing and corporate communications."
The "Pokemon Emerald" Frontier Battle Brain competition is being
held in anticipation of the May 1 release of the Pokemon Emerald video
game for Game Boy(R) Advance SP .4 million combined. To date, more than 136 million Pokemon video games have been
sold worldwide.

, Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems.

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3 best-selling video games of 2003, according to the NPD Group. Ken
might know the chemical symbol for iron (FE), but does he know the name of the
drummer in the rock n' roll band Guns 'N Roses?
"With this new and exciting game, players are truly playing against the
champ: We are asking Ken Jennings over 500 different questions, in subjects
ranging from science to science fiction.

About University Games
University Games was founded on April Fool's Day in 1985 by Bob Moog and
Cris Lehman.

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More than 146,000 Pokemon fans
already have placed a deposit to pre-register to buy the game. Nintendo of America manages marketing and distribution of
Pokemon video games and the Pokemon Trading Card Game in North
America.
Pokemon was launched in Japan in 1996 for play on Nintendo's Game
Boy(R) and has evolved into a global cultural phenomenon.

based system

Since the release of its first home video
game system in 1983, Nintendo has sold more than 1.9 billion video
games and more than 336 million hardware units globally, creating
enduring industry icons such as Mario(TM) and Donkey Kong(R) and
launching popular culture franchise phenomena such as Metroid (R),
Zelda(TM) and Pokemon(R).
For more information about Nintendo, visit the company's Web site
at www. This new game is sure to be one of
the biggest blockbuster hits of 2005," said Bob Moog , president, University
Games. The company has
become a major player in the international game industry (now in over 28
countries) through increased distribution, better marketing, experienced staff
and strategic acquisitions such as Great Explorations(R), Raintree Puzzles and
Games(TM ), Topline Toys(R), Colorforms(R) and BePuzzled(R).

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, based in Redmond, Wash.

University Games Launches 'Can You Beat Ken?'; First Licensed Product with Jeopardy! Champ Ken Jennings

Jennings Will Make Appearance at American Toy Fair in New York to Launch New
Board Game, Face Off Against Thousands Who Think They Can 'Beat Ken'

AMERICAN INTERNATIONAL TOY FAIR, NEW YORK,
University Games , an international game and toy company celebrating its 20th
year, today announced the release of its latest blockbuster board game
"CAN YOU BEAT KEN?" The first licensed product with recent Jeopardy ! champion
Ken Jennings, the game challenges players to battle wits against the greatest
television game show contestant of all time.

star based

system star

"The Battle in
Seattle will put their skills and brains to the test and crown the
'Pokemon Emerald' Ultimate Frontier Battle Brain. Pokemon
games remain extremely popular and typically sell more than 1 million
copies each.com Web site and pokemoncenter.nintendo .

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The United States and Canada have been divided into seven
competitive Battle Frontiers for a monthlong series of knowledge tests
of Pokemon characters and their abilities. "Pokemon(R) FireRed " and "Pokemon(R) LeafGreen" were the
top two selling games (respectively) for hand-helds in 2004 , selling
more than 2. President Bob Moog will be on hand to
play games and show off the product line.

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com
Pokemon USA, Inc.
With the goal of reaching $2,600,000 before Ken Jennings does, the board
game "Can You Beat Ken?" challenges players to answer trivia questions from a
wide range of subjects that are sure to stump even the brightest scholars.

fleet strategy

----Fourteen finalist
Pokemon(R) masters will meet on April 30 at Seattle's famous Space
Needle to determine who will be crowned the "Pokemon (R) Emerald"
Ultimate Frontier Battle Brain., a subsidiary of The Pokemon Company in Japan,
manages and oversees the property outside of Asia, which includes
licensing activities, brand promotions , publication of the Pokemon
Trading Card Game, TV animation, home video entertainment, the
official Pokemon. For more information, visit www.pokemon.com

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More than 40 million
Pokemon video games have been sold in the United States, including
Pokemon(R) Ruby and Pokemon(R) Sapphire, which were the No.

system based

Today, University Games stands strong, distributing more product
in more outlets, in more markets than any other game company.

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Two finalists from each
Battle Frontier bested more than 36,000 contest registrants during the
"Pokemon Emerald" Frontier Battle Brain competition online . A wholly owned subsidiary, Nintendo of
America Inc.

products series

Pokemon was
introduced in North America in September 1998 and has since generated
more than $15 billion in worldwide retail sales.com is a
password -protected site; to receive a password, please contact Paula
Adams at (213) 438-8837 or padams@golinharris .

University Games at Toy Fair
Jennings himself will be on-hand in the University Games booth at Toy Fair
to sign autographs and engage in a trivia battle against show attendees using
questions taken directly from the game. University Games will be showcasing
"Can You Beat Ken?" and other new product at this year's Toy Fair, booth #413
at the Jacob Javits Center in New York February 20-23 , 2005 and in room 917 of
the Toy Building at 200 Fifth Avenue.

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"Pokemon Emerald" is rated E for
Everyone. Each year, hundreds of all-new titles for the
best-selling Game Boy(R) Advance SP, Nintendo DS(TM) and Nintendo
GameCube(TM) systems extend Nintendo's vast game library and continue
the tradition of delivering a rich, diverse mix of quality video games
for players of all ages . 2 and No.

contains japanese

nintendo.com, an e-commerce
site. The
Pokemon Trading Card Game, fueled by organized play programs around
the world, has spurred global sales of more than 13 billion cards to
date , while the Pokemon animated series on Kids' WB!, now in its
seventh season, consistently ranks within the top three shows for boys
ages 6 to 11.

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Top Pokemon Trainers Take over Seattle's Space Needle: the Emerald City Battle Tower; 14 Competitors Battle to Win Trip to Japan

Entertainment industry veteran and Emerald City ambassador Grant
Goodeve will host the final battle as the finalists compete to win a
trip for two to the new Pokemon Park in Nagoya, Japan.

classic games

The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., serves as headquarters for
Nintendo 's operations in the Western Hemisphere.com

Note to Editors: Nintendo press materials are available at
press.