Industry
revenue is expected to reach $656.' - Schelley Olhava , program manager, Consumer
Markets: Gaming
Today, 41% of Internet users in the United States play PC games
online.

play publishers

Business Editors/Entertainment Editors/Software Writers/Technology
Editors

DUBLIN, Ireland----Research and
Markets (http://www. The second, Future Outlook
presents a 2004-2008 market forecast, including free and paid
subscribers, downloadable games, and market revenue.
Although the companies believe that their expectations expressed in these
forward -looking statements are reasonable, they cannot assure you that their
expectations will turn out to be correct.

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online PC gaming
market.

Shanda Turbine to Bring Dungeons + Dragons Online to China

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com, and Yahoo! Games.0 million peak concurrent users playing its online games.

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China's Largest Online Games Operator to Distribute
Turbine's Highly Anticipated 3D Role Playing Game

SHANGHAI, China, April 21 /Xinhua-PRNewswire/ -- Shanda Interactive
Entertainment Limited (Nasdaq: SNDA), the largest operator of online games in
China, announced today that it will be signing a deal with Turbine, Inc. Interaction enriches your life.
For more information about Shanda, please visit http://www. For more
information, visit http://www.

developers browser

3 million in 2004, growing to over
$2 billion by 2008., a
leading publisher of online subscription entertainment, to bring Dungeons +
Dragons(R) Online to China.3 billion by 2009.

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'The online PC gaming market represents a diverse market,
accounting for a plethora of content and emerging business models that
have successfully tapped into a diverse demographic of users. The market has been on a growth path, gaining gamers and
blazing trails in the development of new business models, content, and
usage patterns. Five years ago, the two groups were
clearly differentiated: the PSW targeted the hard-core and serious
gamer audience through massive multiplayer online role-playing games
(RPGs) such as Everquest and Ultima Online (often referred to as
"Dungeons and Dragons" content); and the casual gamer targeted the
mass -market Internet user with a selection of content based on
familiar card, board, and trivia games at sites such as zone.com. The company holds an exclusive patent on trading card games and
their method of play (TCGs) and produces one of the world's best-selling TCGs,
Magic: The Gathering(R) as well as the celebrated Dungeons + Dragons(R)
roleplaying game. For more information, visit the Wizards of the
Coast website at http://www. Important risks and uncertainties
could cause actual results to be materially different from expectations
include but not limited to delays in completion of the original or localized
version of the Dungeons + Dragons Online game, obtaining Atari's and Hasbro's
approval of the agreement between Turbine and Shanda, and the risks set forth
in Shanda 's filings with the U.

But they are still listed with the individual games (Video Games/ Genres) to make it easier to find them.

contain multiplayer

S. "Turbine has done a tremendous job adapting this
signature title to the virtual world, and we look forward to bringing a rich
game experience to China's gamers via our national distribution platform.turbine.com. All statements other than statements of historical
fact in this announcement are forward-looking statements, including but not
limited to statements regarding the launch date for Dungeons + Dragons Online
in China, the growth of the online game market in China and the content of the
Dungeons + Dragons Online game.

roleplaying now

"
China represents one of the world 's largest and fastest-growing markets
for online games, with International Data Corporation, a market research
company, estimating a market valued at $1. Turbine's catalogue includes some of the most
famous online entertainment brands, including Asheron's Call(R), Dungeons +
Dragons(R) Online and The Lord of the Rings Online(TM): Middle-Earth(TM)
Online. For more information on Turbine and its services, please visit
http://www.

strategy fantasy

"

About Shanda Interactive Entertainment Limited
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading
interactive entertainment media company in China. Shanda offers a portfolio of
diversified entertainment content including some of the most popular massively
multi-player and casual online games in China, along with online chess and
board games, network PC games and a variety of cartoons and literature works.

Also look at the categories for Computer and Video Games.

Many of these games can be played online now.

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New York-based Atari, Inc.

play still

For more information,
visit http://www.

This category has been set up to contain games which must and can only be played on the Internet.

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Turbine, Inc . is a majority-owned subsidiary
of France-based Infogrames Entertainment SA (Euronext - ISIN: FR -0000052573),
the largest interactive games publisher in Europe.atari.

developers doors

com/reports/c12448) has
announced the addition of U.S.com.

roleplaying look

"Shanda's leadership position and outstanding reputation with China 's
online gaming community makes them the ideal partner for introducing Dungeons
+ Dragons Online to China," said Jeffrey Anderson, president and CEO, Turbine,
Inc.com

About Turbine, Inc . (Nasdaq: ATAR) develops interactive games for
all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.

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TURBINE and ASHERON'S CALL are registered trademarks or trademarks of
Turbine, Inc. These forward-looking statements involve
various risks and uncertainties.

bbs contain

in the United States or other jurisdictions.

contain multiplayer

For more information visit
http://www.snda.
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure
time entertainment products and services, including the design, manufacture
and marketing of games and toys ranging from traditional to high-tech., a subsidiary of Hasbro, Inc.

easier been

Whether casual gamers would pay to play was a
significant and frequently asked question, to which the industry has
only begun to see positive answers emerge within the past two years. Each
user can interact with thousands of others while enjoying the interactive
entertainment content that Shanda provides.wizards.

browser still

Online PC Gaming 2004-2008 Forecast and
Analysis: Growth Continues to their offering
This IDC study provides an analysis of the U. The first,
Situation Overview, discusses the current online PC gaming market ,
including content and business models. Much like any other evolving market, growth has been
obtained through experimentation and evolution, as well as at the
expense of a number of not-so-successful attempts that, ultimately,
have provided valuable lessons learned and used throughout the
industry . Five years ago, PSW revenue was derived
from subscription fees (of those that charged gamers to play), and
revenue for casual games was almost solely derived from advertising
and sponsorships .researchandmarkets. In 2004, Shanda had approximately
2.

About Atari, Inc.S.hasbro.

About Wizards of the Coast
Wizards of the Coast, Inc.

multiplayer been

With
studios on two coasts, the Company is the largest privately held online games
company in North America. Atari, Inc.

simulations been

The study is divided into several sections. It also provides
an analysis of the future of three segments of online PC game content:
persistent state worlds (PSWs), casual games, and downloadable
games /games on demand.com,
pogo.com/reports/c12448

Publisher of adventure games, family card and board games,
and electronic media products, Wizards of the Coast is also one of the world's
premier book publishers of fantasy series fiction whose novels have made
numerous appearances on The New York Times best-seller list and have sold
millions of copies worldwide.S.

doors games

researchandmarkets.
Shanda 's interactive entertainment platform attracts a large and loyal user
base, an increasing amount of which access Shanda's content from home., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the
highest quality and most recognizable play experiences in the world. (NYSE: HAS), is a
worldwide leader in the trading card game and tabletop roleplaying game
categories, and a leading developer and publisher of game-based entertainment
products . All other
trademarks are the property of their respective owners.

Safe Harbor Statement
This announcement contains forward-looking statements that are based on
current expectations , assumptions, estimates and projections about the
companies and the industry.

simulations now

"As the pioneer of traditional role-playing games, Dungeons + Dragons
Online is a terrific addition to our leading portfolio of both internally
developed and licensed online game offerings," said Tianqiao Chen, chief
executive officer of Shanda. Both
internationally and in the U. Securities and Exchanges Commission ,
including Shanda's registration statement on Form F-1.

roleplaying must

Research and Markets: U.S. Online PC Gaming 2004-2008 Forecast and Analysis: Growth Continues in The PC Gaming Market

S.
At a very basic level , the market can be segmented into two
categories: PSWs and casual games. Under the agreement, Shanda will hold the
exclusive rights in China to operate this first and only 3D massively
multiplayer online role playing game, or MMORPG based on the world-renowned
Hasbro and Wizards of the Coast Dungeons + Dragons(R) franchise. The game is
expected to launch in China in the second half of 2005. Financial terms of
the agreement were not disclosed. "This agreement reaffirms Turbine's commitment to bring the D+D Online
experience to every gamer in China and throughout the world. Shanda helped
pioneer this market and today occupies the leading position as measured by
both revenue and total game playing users. is a premier producer, publisher and operator of online
subscription entertainment and is headquartered in Westwood, Mass.

About Hasbro, Inc.com.

must roleplaying

---

- - kjjkjk

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