The Century Council, a not-for-profit educational
organization dedicated to fighting drunk driving and underage drinking, found
that 65% of underage drinkers get their alcohol from family and friends .com.

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And that difference can be someone's life.
"While much of the focus in recent years has been on kids using fake ID's
or other means to gain access to alcohol, research clearly shows they haven't
needed anything more than a willing friend or relative to become an underage
drinker, " said Chief Chitwood."
As, the world's leading premium drinks business, Diageo, is known as an
industry leader in promoting responsible drinking, with a long standing
commitment to preventing underage drinking.

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Similar initiatives have been proposed in other states across the country and
coalition members in Pennsylvania have announced plans to hold a series of
statewide meetings to discuss the specifics of impending legislation.
Celebrating life, every day, everywhere, responsibly .
"Diageo strongly endorses a zero tolerance policy when it comes to
underage drinking," Smith added. "We are proud to lead the industry by
proactively working with lawmakers across the country including Senator
Garagiola to combat underage alcohol consumption," Smith added. www.

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"As a company of families -- of brothers, sisters, mothers and
fathers -- we believe protecting our children from the dangers associated with
underage drinking is the responsibility of us all. "This legislation
will bring us one step closer to keeping our children safe this spring and
ensuring a bright future for them.diageo., Diageo, the world's
leading spirits, wine and beer company, today called for passage of Senator
Rob Garagiola's legislation (SB 757) to combat underage drinking.
If passed, the bill will revoke the driver's license of any minor who
possesses, purchases or attempts to purchase alcohol as well as any adult who
knowingly furnishes alcohol to a minor.

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A
recent report to Congress by the National Academy of Sciences identified
parties, friends and adult purchasers as the most frequent sources of alcohol
among college students and older adolescents, and family members as the most
frequent source for younger adolescents.
Major League Baseball (MLB) and Techniques
for Effective Alcohol Management (TEAM Coalition) have successfully drafted
RADD: The Entertainment Industry 's Voice For Road Safety to further develop
and promote the Responsibility Has Its Rewards (RHIR) campaign."

RADD has plans to create additional public service announcements with
various MLB players, coaches and umpires for the RHIR campaign.

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"These issues are
too important to be about politics . During the 2004 season, over 160,000 baseball
fans pledged to be designated drivers as a part of the Responsibility Has
Its Rewards promotion.

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"
In 1997, Jeffrey Levy's son died while a passenger in a car driven by
another underage student who had been drinking.
Celebrating life, every day, everywhere, responsibly.

The RHIR campaign, launched in 2004 by TEAM Coalition and MLB, rewards
adult fans who pledge to be designated drivers at MLB games by entering
them into a drawing to be selected as that Club's designated driver for the
season.

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"Spring is a time of celebration for families with spring break, the proms
and graduation.

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"I have experienced first-hand the devastating effects of underage
drinking and I know that this is a problem that we can solve.

"Diageo supports a zero tolerance policy toward underage drinking and we
are proud to be an industry leader working with law enforcement, lawmakers,
and the community to combat underage drinking ," said Smith.

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Key initiatives currently underway to help curb underage access to alcohol
were discussed. That's why we are actively
supporting initiatives across the country to keep our kids safe by keeping
alcohol out of their hands.
According to experts, adults are the biggest source of alcohol for
underage drinkers. Family members were cited as the most
frequent source for younger adolescents. RADD
celebrity messengers have also been invited to participate in the upcoming
2005 MLB Legends and Celebrity All-Star softball game at Detroit's Comerica
Field, July 10, 2005.
Market research also shows that this demographic is a core audience for
sporting and entertainment programming and events.

TEAM Coalition -- an alliance of professional and collegiate sports,
entertainment facilities, concessionaires, the beer industry, broadcasters,
governmental traffic safety experts , and others working together to promote
responsible drinking and positive fan behavior at sports and entertainment
facilities -- has coordinated this league-wide promotion in support of
existing designated driver programs designed to reward fans for responsible
behavior. Founded in 1986,
RADD advocates the use of designated drivers, seatbelts and safe driving
through control behind the wheel , making responsible behavior the norm.

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"Diageo is an organization made up of families -- mothers and fathers;
sisters and brothers -- and this legislation is an important deterrent in the
fight to keep alcohol away from our young people," said Guy Smith, Executive
Vice President, Diageo.

RADD (Recording Artists, Actors and Athletes Against Drunk Driving), 'The
Entertainment Industry 's Voice For Road Safety', is an internationally
recognized non-profit organization that empowers celebrities and media
partners to create positive attitudes about road safety.

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"We are encouraged by
the support and leadership of Diageo on this nationwide effort that will help
us in this ongoing fight to keep alcohol out of the hands of minors. To date, these bills have been signed into law in Arizona, Colorado,
Louisiana, Texas and Virginia.diageo. The selected fans for the two Clubs that play in the 2005 World
Series will each receive two tickets to their Club's first home Series
game .

"We are pleased to invite members of our roster of over 500 RADD celebrity
messengers to participate in this campaign, as well as provide a platform
for Major League Baseball players to talk about road safety.

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, Diageo, the world's
leading spirits, beer and wine company and industry leader in promoting
responsible drinking, joined parent activists and lawmakers today to raise
awareness about the dangers of underage drinking during the traditional season
of spring break, prom and graduation during a national news conference call."
Diageo executives, joined by Chief Michael Chitwood of the Portland (ME)
Police Department; Jeffrey Levy, President of Virginia College Parents and
Spokesman for the International Institute for Alcohol Awareness; and Kathy
Lucker, Executive Director of the California Licensed Beverage Association
(CALBA) discussed the risks of underage access to alcohol during the
traditional spring break, prom and graduation season and an innovative
initiative currently underway in almost 20 states to prevent underage access
to alcohol through stricter penalties for adults who unlawfully provide
alcohol to young people. These brands include Johnnie Walker, Guinness , Smirnoff,
J+B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu
Vineyard and Sterling Vineyards wines. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE).

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Legislation has been introduced to direct different levels of penalties
for adults who unlawfully provide access to alcohol for minors and the minors
who consume it in Arizona, Colorado, Connecticut, Maine, Oregon and Virginia.
Diageo is a global company, trading in more than 200 countries around the
world. For more information about Diageo, its people,
brands , and performance, visit us at http://www.
RADD's messages are non-judgmental, hip and positive.

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Unfortunately, it is also a season of dread for parents,
because too often these celebrations turn into a time of personal tragedy as a
result of underage drinking," said Guy Smith, Executive Vice President, Diageo
North America. The company is a founding member
of The Century Council (TCC ), a nonprofit educational organization funded by
America's leading distillers that fights drunk driving and underage drinking
with award-winning, expert-designed programs, including:

* Alcohol 101 Plus, an innovative, interactive CD-ROM that helps college
students make safe and responsible decisions about alcohol;
* Brandon, a forceful and moving high-school speaker program featuring
the story of a young man who made a bad decision about drinking, and is
still paying for the consequences; and
* Prom night tips for parents, which provides information on how to make
Prom night safe.

PRESS RELEASE Major League Baseball and TEAM Coalition Are Proud to Partner With RADD: The Entertainment Industry's Voice For Road Safety in the 2005 Responsib

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Diageo produces and bottles many of
its iconic brands in this site, including Captain Morgan, Bulleit Bourbon,
Myers 's Rum, and Seagram 7 Crown.org

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These kinds of
initiatives are critical tools for parents -- and others who have children in
their lives -- to help them protect their kids," said Levy. "The new penalties will send a very clear
message to these misguided adults who do not have our children 's best interest
at heart.
Diageo is a proud member of the Maryland community, employing more than
200 people at its Relay, Maryland plant.

"We are confident that with RADD's help , even more fans
will become aware and participate in this life-saving program.

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The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE).

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with
an outstanding collection of beverage alcohol brands across spirits, wines,
and beer categories.
Diageo is a global company, trading in more than 200 countries around the
world.

RADD

"MLB views fan safety as one of the League's top priorities , that's why we
endorsed the Responsibility Has Its Rewards campaign -- to recognize our
fans who choose to designate a sober driver," said Kevin Hallinan, Senior
Vice President of Security and Facility Management for MLB and Chairman of
TEAM Coalition.org.

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By working together, with industry
leaders like Diageo, we have a significant opportunity to make a difference. These brands include Johnnie Walker , Guinness, Smirnoff,
J+B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu
Vineyard and Sterling Vineyards wines.

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Global Spirits Beer Wine Company Drives National Effort To Prevent Underage Access To Alcohol

With RADD,
TEAM and MLB working together, we can reach an at-risk audience of young
adults, where they live, work and play with life-saving messages," said
Erin Meluso, President of RADD.

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Diageo, the Industry Leader, Promotes Initiative with Parents, Activists and
Lawmakers to Protect Kids during upcoming Spring Break, Prom and Graduation
Season

NORWALK, Conn. Proposed Legislation Enforces Harsher Penalties through
Driver's License Revocation

NORWALK, Conn.teamcoalition .

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"
"Retailers across the country are doing everything they can to stop kids
from getting access to alcohol," said Lucker of CALBA."

About Diageo
Diageo (Dee-AH-Gee-O) is the world 's leading premium drinks business with
an outstanding collection of beverage alcohol brands across spirits, wines,
and beer categories.com.
According to experts, adults are the biggest source of alcohol for
underage drinkers. Official promotion rules are available at www.

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Diageo has backed similar legislation in nearly 20 states, seeking to put
penalties in place for adults who unlawfully provide access to alcohol for
minors. The Century Council, a not-for-profit educational
organization dedicated to fighting drunk driving and underage drinking, found
that 65% of underage drinkers get their alcohol from family and adult friends.
A report to Congress by the National Academy of Sciences identified friends
and adult purchasers as the most frequent sources of alcohol among college
students and older adolescents. One designated driver for the season from a Club that does not play
in the World Series will be chosen at random to win a trip to the 2006 MLB
All-Star Game in Pittsburgh.radd.

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The car's driver and a
professor at the school Levy attended also were killed in the crash.

Statistics from the National Highway Traffic Safety Administration show
that young males 21-34 years-old are most likely to be involved in
automobile crashes, drive impaired and less likely to wear safety belts.

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For more information about Diageo, its people,
brands, and performance, visit us at http://www.