New for 2005, the awards program features year-round game
reviews from parents and kids that provide detailed information
specific to each game, helping parents make informed purchase
decisions .
"We are honored that the overwhelming majority of game publishers
in the industry entered our awards competition in its first year,"
said Emily Smith, vice president, FamilyFun.Y.

Enteractive Distribution Company
(www.com), the company that leverages distribution and
developer relationships to bring quality software to consumers, and The
Game Creators, Ltd.

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Y. Digital Research , Inc. The Connecticut-based
company offers small to mid-sized software publishers customizable, full
service, royalty-based solutions to gain exposure and sales for their
products in the North American marketplace."


The study also revealed that an increasing number of parents are using the
ratings to restrict their children from playing games rated M (Mature). The rating system also includes 32 content
descriptors, found next to the rating category on the back of game
packages, which describe content in the game that may be of interest or
concern to parents, including violence, sexual content, language, use of
controlled substances, and gambling.

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Family-Friendly Video Game Awards Are an Extension of FamilyFun
Magazine's Critically Acclaimed Toy of the Year (T. The awards are designed to showcase
E and E10+ rated games released in 2005 that kids and parents rate as
most fun and must have.
The awards will be divided by hand-held and console categories, in
addition to age sub-categories for games suitable for 6-9 years old
and 10-12 years old. The winners are chosen after thousands of
hours of play testing and voting by several hundred children at child
care centers across the country.

About FamilyFun Magazine

With a circulation of 1.95.

PRESS RELEASE Awareness Use and Trust of ESRB Video Game Ratings Reach Historical High-Point Among Parents

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FamilyFun.com Announces Call for Entries for 2nd Annual Video Game of the Year Awards

Y.
program , which has become a trusted source for parents looking for the
hottest new toys. Disney.

FPS Creators' features enable users to create professional-quality games
without programming:

-- Intuitive 3-D editor makes game creation drag-and-drop easy
-- Full physics system for dynamic realism
-- Multiplayer capable
-- More than 800 game objects, including 62 enemies and 18 weapons
-- Imports sounds, music and 3-D models for even more customization
-- Easy scripting to direct the action over 50 large scale levels

"First Person Shooters are consistently the most popular games on the
market, and top developers have begun including game editors so that users
can customize their experience," said Howard Luxenberg, CEO of Enteractive
Distribution Company.

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"Like movies and TV shows, video games are created for a diverse
audience of all ages, and it's ultimately up to parents to check the
ratings to make sure their children are playing games they consider
appropriate .

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com. With FPS Creator, users 17 and
up can create high quality 3-D first person shooters without programming,
simply by dragging and dropping predefined objects. "FPS Creator takes customization to a whole new
level--it's not just customization, its creation.

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O. Published by Buena Vista Magazines , Inc. Awards, activity
stations at Walt Disney World and an ongoing book series including the
successful FamilyFun Cookbook.
(Click here for details)
"It's been shown that nine times out of ten, a parent is involved in the
purchase of a video game, so we're very pleased to find that more and more
parents are using the ratings to help them make informed choices about the
games they bring home for their children," said ESRB president Patricia
Vance. The rating category is found on the front of virtually every
game sold at retail in the U.

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Entertainment Editors

NORTH HOLLYWOOD, Calif. Information and entry forms are available to
game publishers now at www. Winners will be announced in November . Awards have the unique
advantage of being tested and selected by kids.O.com, the leading kids' and family entertainment destination on
the Internet.com, T.enteractive. Offering an easy, yet flexible editing environment where users
can achieve high quality gaming results-literally in minutes--FPS Creator
really does bring gaming to a whole new level.

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Digital Research, Inc., today announced FPS Creator, the first truly
mass-market game creation software program. For more information about
Enteractive Distribution Company or the products it represents, visit
Enteractive on the Web at www.

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com."

About FamilyFun. Hart
Research Associates in early March, and surveyed over 500 parents of
children age 3 to 17 that play video games.

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com today kicked-off its Second Annual FamilyFun.Y. Awards.9 million readers, FamilyFun is the
nation's largest magazine targeting families with children ages three
to 12 years old.com, or call the company's
headquarters at 860-236-8600.
National research measuring parental awareness
and use of the ratings for computer and video games shows that 83% of
American parents of children who play video games are aware of the ESRB
ratings, and 74% use them regularly when buying games for their families
according to a study commissioned annually by the Entertainment Software
Rating Board (ESRB).

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The finalists and winners are
featured in the November issue of FamilyFun magazine and on
FamilyFun. FamilyFun
brand initiatives include FamilyFun.

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Y.O.O."

About Enteractive Distribution Company

Enteractive Distribution Company leverages distribution and developer
relationships to bring quality software to consumers. "The number of parents nationwide that are aware of the ESRB
ratings and using them regularly when choosing games for their families
continues to grow with each year."

"We are very encouraged that as awareness and use among parents continue to
rise to historic levels, trust in the ratings as a reliable source for
determining which games are appropriate for their families continues to
increase, as well," Vance added.

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O. Building the 3D game world
is as easy as drag and drop, with gamers using more than 800 objects to
create games in either of two themed game worlds: Sci Fi or WWII. In fact, not only are more parents using
the ratings, they are using them more often than ever before.

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"This program
complements the gaming industry's efforts to help parents make
informed decisions when purchasing games for their kids, such as the
recently announced E10+ ratings category.
Referred to by the Wall Street Journal as the "Oscars of the toy
industry," FamilyFun magazine's annual T.
Awards.com launched the inaugural Video Game of the Year awards
in 2004 and top honors were taken by THQ's "Power Rangers: Dino
Thunder " and Activision's "Shrek 2.

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familyfun. will
select a panel of kids to screen, test and rank the games on a
100-point scale.
administers the program. Over the years, several memorable toys such as Rescue
Heroes(TM) and Tickle Me Elmo(TM) were launched into the holiday
retail spotlight after being announced as winners of the T.com features exciting neighborhoods that live
within the gates of Disney's virtual theme park, housing a variety of
wholesome, original content that consistently reflects the magic of
Disney.enteractive.

About Entertainment Software Rating Board (ESRB )

The ESRB is a non-profit, self-regulatory body established in 1994 by the
Entertainment Software Association (ESA).

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" The site's popular "Solution
Centers," which offer parents real answers in real time, include:
"Parenting," "Recipes," "Travel," "Arts + Crafts," "Organize +
Decorate," "Games ," and "Parties. The study was conducted by Peter D.

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O. Our program is a resource
that builds on the kid-testing tradition of FamilyFun's T., the research firm that
leads testing for the FamilyFun T . New this year is a parents section of the
questionnaire that will allow parents to add their opinions for each
title, which will then be weighted in the final rating.

PRESS RELEASE Enteractive Launches First Mass-Market Game Creation Software

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Rated 'M' (Mature),
FPS Creator will be available from select retailers beginning October 28,
2005 at an MSRP of $49.

The first product of its kind , FPS Creator lets its users create and play
their own action-packed FPS games--with no programming or 3D modeling
knowledge.

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"
The Award's evaluation process will be handled by independent
market research firm Digital Research, Inc.Y. ESRB independently assigns
computer and video game content ratings, enforces advertising guidelines,
and helps ensure responsible online privacy practices for the interactive
entertainment software industry.

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O. The top three
scoring games in each category will be named finalists and the top
scoring game in each category will be the winner.com

Produced by Disney Online, FamilyFun. And, the
games that users create can be single or multiplayer, and can be played
across LANs and over the Internet. FPS Creator is the first
to offer consumers the means for creating a complete, multiplayer game
without programming.

A
majority of those surveyed (53%) said they "never" allow their children to
play M-rated computer and video games , while 41% said they "sometimes" do.

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Games made for all major platforms will be
accepted." Disney Online also produces
Disney. Disney Online works closely with the Walt Disney Internet
Group, which provides integrated strategic and operational Internet
services for The Walt Disney Company 's Internet initiatives. Both figures are higher than those measured in the
same study in 2005, when awareness and use were at 78% and 70% respectively
(see historical chart below). Hart Research
Associates .

The ESRB rating system includes six age-based rating categories: EC (Early
Childhood) for ages 3+, E (Everyone) for ages 6+, E10+ (Everyone 10 and
older), T (Teen) for ages 13+, M (Mature ) for ages 17+, and AO (Adults
Only) which indicates that the game should only be played by adults age 18
and older.

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com/videogameawards and
submissions will be accepted on an ongoing basis until September 30,
2005.Y.
FamilyFun., a
subsidiary of Disney Publishing Worldwide, its lively and informative
content focuses on making the most of family time together.

Other findings include:

-- 94% said the ratings are very helpful (72%) or somewhat helpful (22%)
-- 91% are confident that ratings accurately describe a game's content
-- 72% said that the rating is the most important (31%) or a very
important consideration (41%) when deciding whether or not to purchase a
game
-- 91% say their trust in the ESRB ratings has either stayed the same
(76%) or increased (15%) in the past year
-- More than half said they check content descriptors "every time" (35%)
or "most of the time" (16%)

"Parental confidence in the ESRB ratings has never been greater than what
we see in this study," said Jay Campbell of Peter D.S.

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) Program

FamilyFun.com
Video Game of the Year Awards, a sister program to FamilyFun
magazine's renowned T.
The M (Mature) rating is assigned by the ESRB to indicate that a game may
be suitable for ages 17 and older.

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com is the premier online
family resource for creative solutions, combining award-winning
content and related community features focused on great ideas,
practical advice, and "fun stuff to do.

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