com.----Shutterfly,
Inc. Earlier, Montulli was one of
the founding engineers of Netscape (now an America Online, Inc.com/reports/c13280

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Top Casual Game Provider's Biggest Hits Spotlighted in Tournament Competition

SEATTLE , PopCap Games(TM), the leading developer
and publisher of casual games for Web, PC, mobile phones and other digital
entertainment platforms, today announced that two of its most popular games
are featured in SkillJam Technologies' just-announced US $1 million Skill
Games World Championship(TM ). The player with the best
combined performance (lowest placement across all three games) will be crowned
the Skill Games World Champion(C), and awarded a US$1 million dollar cash
prize. The report examines company shares by region
and sector, brand portfolio and new product developments, market and
distribution strategies, challenges from the competition and future
prospects.

when cut

Bejeweled was recently inducted into Computer Gaming
World's Hall of Fame -- the first puzzle game to be so honored since Tetris
nearly 20 years ago.

About SkillJam Technologies
SkillJam, a subsidiary of FUN Technologies, is the leading multi-channel
provider of skill-gaming technology and solutions and boasts more than 100+
skill games across all gaming genres, including Puzzle, Arcade, Card and Tile,
Word, Trivia and Multi-Player games. In 2005 alone, SkillJam has signed over 30 skill-gaming deals
with leading global brands, including Virgin Games and eBay. With the
acquisition of Memory Matrix, Shutterfly will incorporate the
company's intellectual property, product rights and industry -leading
engineering team.

apart properly

hobby toys

"We chose Bejeweled 2 and Zuma from thousands of possible games because
they are extremely broad in their popularity and are easy to learn while still
being challenging to experienced players," explained Paul Jensen, President of
SkillJam.com, or via SkillJam partner sites such as AOL Games,
eBay, GSN, MSN Games, and Real Networks. The company provides customers with simple ways to organize,
enhance and archive images; share pictures with family and friends;
order professional-quality prints and create an assortment of
personalized items such as Photo Books, Calendars and Greeting Cards.researchandmarkets.

brand shapes

(www.shutterfly.

jigsaw saw

puzzles assembled

PopCap has helped grow the casual games space, pioneering the
"try-before-you-buy" business model (now an industry standard ) and
consistently creating the most popular games in the category since the
company's inception in 2000., the leading independent e-commerce company, specializing in
digital photo products and services, today announced the acquisition
of Memory Matrix, Inc.

Research and Markets: Toys and Games Company Profile: Electronic Arts Inc

maneuverable shapes

The
Bejeweled franchise alone is responsible for consuming approximately 2 billion
hours of consumer leisure time -- more than the U. "We just wish we weren 't
legally barred from competing in the event!"
The casual games sector -- comprised of family -friendly puzzle, word,
trivia and arcade-style games -- has experienced tremendous growth, with
almost 150 million consumers worldwide now playing such games on a regular
basis., an advanced engineering firm dedicated to
improving the consumer digital photography experience.com,
which is now Shopping .

Business Editors/Toy Industry Writers

DUBLIN, Ireland----Research and
Markets (http: //www.

Named after the 'jig saw', small maneuverable saw used to cut apart these puzzles.

jigsaw cardboard

PopCap's games have been downloaded more than 150 million times,
and its flagship title Bejeweled has sold more than 5 million units across all
major platforms.

hobby puzzles

PopCap's games are simple to learn and easy to
play , yet are difficult to master and provide limitless enjoyment.

brand irregular

"This strategic acquisition affords Shutterfly the ability to more
aggressively innovate our products and services," said Shutterfly
President and CEO Jeffrey Housenbold.
Our Electronic Arts Inc Company Profile offers detailed strategic
analysis of the company's business, examining its performance in the
toys and games market.

For more information visit
http://www.

properly apart

"PopCap makes some of the very best casual games on the planet, and
we're delighted to be using them to identify the top casual gamers in the
world. Finalists will be flown to Los Angeles to compete against each other in
a live, potentially televised event in Spring 2006. Based in Seattle, Washington, PopCap was founded in 2000 by three
friends from the online games industry, and has grown tremendously in the past
five years. All other trademarks
and registered trademarks are the property of their respective owners, without
intent to infringe . Prior to that,
Montulli wrote the text web browser Lynx while attending the
University of Kansas .

fit toys

Skilljam. airings of all of the
original episodes from the first four seasons of the "Survivor" reality
television show combined. PopCap games are available for Web, PC and Mac, videogame
consoles, cell-phones, PDAs and other mobile devices, on-demand TV, in-flight
on leading airlines, and more .

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.

cardboard when

Bejeweled 2 and Zuma, which have collectively been played by more than 20
million consumers for more than 500 million hours , are two of the most popular
casual games of all time, and have dominated the Top 10 lists of Web ,
downloadable/PC and mobile games since being introduced in early 2004.

NOTE: PopCap and PopCap Games are trademarks, and Bejeweled and Zuma are
registered trademarks, of PopCap Games , Inc.com (NASDAQ:SHOP)."

About Shutterfly

Founded in 1999, Shutterfly, Inc.

Use it to understand opportunities and threats facing the
business and the factors driving success .

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"We at PopCap are proud to have two of our games anchoring SkillJam's
million-dollar tournament , and look forward to watching the very best casual
gamers in the world battle for the championship ," said Jason Kapalka,
co-founder and Chief Creative Officer of PopCap. SkillJam develops and distributes
skill-gaming solution across Online, Mobile, and iTV platforms, while
providing a host of private -label gaming solutions for a broad network of
partner destination sites in the US and abroad, including AOL, MSN Games, and
Disney's Go.popcap.com) is the leading provider of casual games in
the world .
Prior to launching Memory Matrix, Lou Montulli was a founding
engineer and the director of server engineering for Epinions.researchandmarkets.

jigsaw springbok

With a network of over 600 analysts worldwide, we have the unique
capability to develop reliable information resources to help drive
informed strategic planning.

springbok browser

Shutterfly Acquires Memory Matrix; Former Netscape Founding Engineer Lou Montulli Joins as Vice President

assembled saw

And through
our ongoing search for top engineering talent, we will continue to
deliver new compelling ways to preserve and share memories.

Pictures on wood, cardboard, and metal that have been cut apart into small irregular shapes that fit together when properly assembled.

saw puzzle

Bejeweled (R) 2 and Zuma(R), both skill-based
puzzle games from PopCap, as well as standard Solitaire, are the games in
which players will compete for more than US $2 million in cash and prizes,
including a $1 million cash prize for the best overall player. Skill Games World Championship is
a registered trademark of SkillJam Technologies, Inc.
brand), where he led the networking group and developed the networking
code as well as many of the back end subsystems.

apart maneuverable

In order to advance to the Finals , a
player only needs to win a single qualifying tournament in any of the three
games.S.

About PopCap
PopCap Games (http://www.com) is the
leading independent e-commerce company specializing in digital photo
products and services for the consumer and professional photography
markets.

organizes hobby

puzzles toys

tournament tournaments

com/reports/c13280) has
announced the addition of Toys and Games Company Profile: Electronic
Arts Inc to their offering.

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PopCap(TM)'s Bejeweled(R)2 and Zuma(R) Featured in SkillJam's $1 Million Skill Games World Championship(TM)

"
Using SkillJam's proprietary tournament technology, contestants can enter
the championship through one of approximately 400 qualifier tournaments
provided on http://www.

Lou Montulli, co-founder and CEO of Memory Matrix,
joins Shutterfly as a Vice President reporting to Jeannine Smith,
Shutterfly's Chief Engineering Officer. Lou Montulli is the inventor of several
innovations on the web including HTTP cookies and holds multiple
patents . "By integrating Lou Montulli and
the Memory Matrix team into Shutterfly's accomplished engineering
organization, we've assembled an engineering powerhouse.