The shoes will
zoom into stores for the first time in April , in advance of the June 9 film
release.
"Kids think of characters as 'their' brands, and the rich, unique
characters featured in 'Cars' are a natural fit for a children's footwear
line," said Todd Murray, Brown Shoe's director of brands and licenses. (Nasdaq: ATVI) extends license with Marvel Enterprises
(NYSE: MVL) to expand their long-term, broad-based strategic alliance through
an additional license agreement for a non-persistent role playing game (RPG).

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Brown Shoe Drives New Line of Character Footwear Into Stores

Company introduces footwear inspired by Disney/PIXAR film 'Cars'

ST. and NEW YORK,
Activision, Inc.

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com, the Company's e-commerce subsidiary ."

About Marvel Enterprises, Inc. Founded in 1979, Activision posted net revenues of $1.S . Readers of this press release are
referred to such filings.

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pixar.S.
Activision maintains operations in the U.com.

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"This
agreement further strengthens and helps to solidify our position as the number
one publisher of Super Hero games.

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activision.

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The
Company operates the 900+ store Famous Footwear chain, which sells brand name
shoes for the family. The Company's reports to the Securities and
Exchange Commission contain detailed information relating to such factors.4
billion for the fiscal year ended March 31, 2005. The Company may change its intention, belief or
expectation , at any time and without notice, based upon any changes in such
factors, in the Company's assumptions or otherwise.

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com ) is introducing a line of character
shoes inspired by the upcoming Disney/PIXAR animated film "Cars"
( http://www. All styles incorporate one or both of
the two main characters from the film -- Lightning McQueen, hotshot rookie
racecar voiced by Owen Wilson, and Tow Mater, a rusty but trusty tow truck
voiced by LARRY THE CABLE GUY. It also operates 300+ specialty retail stores in the
U. Marvel's characters
and plot lines are created by its publishing division, which continues to
expand its leadership position in the U.

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"
Ames Kirshen, Vice President of Interactive at Marvel Enterprises said,
"We have had tremendous success with Activision through the licensing of
individual characters and groups such as Spider-Man, X-Men and Fantastic Four. Marvel's operations are focused in four areas: entertainment
(Marvel Studios), licensing, publishing and toys. and worldwide while also serving as
an invaluable source of intellectual property., Canada, the United Kingdom ,
France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the
Netherlands.
Such factors include, without limitation, product delays, retail acceptance of
our products, industry competition , rapid changes in technology and industry
standards, protection of proprietary rights, maintenance of relationships with
key personnel, vendors and third-party developers, international economic and
political conditions, integration of recently acquired subsidiaries and
identification of suitable future acquisition opportunities. These important
factors and other factors that potentially could affect the Company's
financial results are described in our filings with the Securities and
Exchange Commission, including the Company's most recent Annual report on Form
10-K and Quarterly Report on Form 10-Q.

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and Canada under the Naturalizer, FX LaSalle and Via Spiga stores that
sell Via Spiga names, and Shoes.
Brown Shoe, through its Wholesale divisions, owns and markets leading footwear
brands including Naturalizer, LifeStride, Via Spiga, Nickels Soft, Connie and
Buster Brown; it also markets licensed brands including Franco Sarto, Dr.
With a library of over 5,000 proprietary characters, Marvel Enterprises,
Inc.

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"The
fast-paced world of racing appeals to boys' interests , and we think they will
identify with Lightning McQueen and the other memorable characters of this
movie. More information about Activision and its products can be found
on the company's World Wide Web site, which is located at http://www.

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brownshoe.html ).com .
Headquartered in Santa Monica , California, Activision, Inc.

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com/theater/trailers/cars/index.S.

The statements made in this press release that are not historical facts
are "forward-looking statements." These forward -looking statements are based
on current expectations and assumptions that are subject to risks and
uncertainties.

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Under the terms of the deal Activision is granted the exclusive rights to
develop and publish cross property non-persistent role playing games (RPG)
that utilize a broad, "ensemble cast" of characters from the Marvel Universe. Marvel facilitates the
creation of entertainment projects , including feature films, DVD/home video,
video games and television based on its characters and also licenses its
characters for use in a wide range of consumer products and services including
apparel, toys, collectibles, snack foods and promotions.

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(NYSE: http://www."
"Cars" shoes will be available for spring at various retailers, call
1.800.

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The fall line, which also includes slippers,
will debut in conjunction with the film's DVD release in November.
"We are proud of the success we have had with games based on the Marvel
licenses," states Ron Doornink, Chairman , Activision Publishing, Inc. We look forward to an even more successful
future with Activision.

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Scholl's, Etienne Aigner, Bass and Carlos by Carlos Santana for adults, and
Barbie, Disney and Nickelodeon character footwear for children.Activision Granted Exclusive Rights to Develop and Publish Non-Persistent Role
Playing Game for Console and PC Based on the Collective Universe of Marvel's
Super Hero Characters

SANTA MONICA, Calif.
The agreement , expected to further strengthen Activision's leadership position
in the Super Hero genre, covers both the console and PC arenas.

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Many roleplayers develop extensive backgrounds for their characters, creating elaborate histories, game fiction, and even in-character homepages.

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The spring line includes athletics, skate shoes, sport sandals and EVA
sandals for boys ages three to eight.

Brown Shoe is a $2.3 billion footwear company with global operations. The
Company does not undertake any obligation or plan to update these forward-
looking statements, even though its situation may change.

Activision Expands Alliance Through New Licensing Agreement With Marvel

The first
game under the new agreement is expected to be released in fiscal 2007. is one of the world's most prominent character-based entertainment
companies. The Company cautions readers of this press release that a
number of important factors could cause Activision's actual future results to
differ materially from those expressed in any such forward-looking statements. The Company undertakes no
obligation to release publicly any revisions to any forward-looking statements
to reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.

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Safe Harbor Statement Under the Private Securities Litigation Reform Act
of 1995: This press release contains certain forward-looking statements. These include (i) general economic
conditions and the consumer 's preferences and purchasing patterns, which may
be influenced by consumers' disposable income; (ii) the uncertainties of
currently pending litigation; (iii) intense competition within the footwear
industry; (iv) political and economic conditions or other threats to continued
and uninterrupted flow of inventory from Brazil and China, where the Company
relies heavily on third-party manufacturing facilities for a significant
amount of its inventory; and (v) consumer reaction to future entertainment
offerings or related characters.

About Activision, Inc. is a leading
worldwide developer , publisher and distributor of interactive entertainment
and leisure products.

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LOUIS, Brown Shoe Company, Inc.766. Such
statements are subject to various risks and uncertainties that could cause
actual results to differ materially.

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Brown Shoe
press releases are available on the Company's web site at
http://www.brownshoe.
Rather than focusing on just one character, this unique license enables
Activision to develop role playing games that tap a broader base of characters
from Marvel 's expansive universe.

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With details like metallic ornamentation,
racing-inspired accents and outsoles molded to look like tires, the shoe
designs capture the high-octane excitement and humor of "Cars".

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6465 for locations.