Ziff Davis Media Game Group promoted John Davison to
Vice President and Editorial Director, Simon Cox to Group Creative Director,
James Mielke to Executive Editor of 1UP.S.com. Laszlo provides comprehensive
support services, education, and commercial application modules so that any
company can easily make the move to rich client applications. Previously, she spent
nearly 15 years at People, rising from senior writer to deputy
managing editor of the weekly publication.

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NEW YORK, Ziff Davis Media's market-leading Game
Group announced today several key appointments that further position the group
for continued growth.S. He also directs the design
and editorial of the Game Group's special publications, including handheld
gaming magazine Pocket Games , Xbox Nation and the various buyer's guides. PlayStation Magazine as Editor-in-Chief,
bringing over 18 years of gaming-related experience to the magazine.com, has earned an Application
Development Trends 2005 Innovator Award in the Open Source Application
Development category. Using Laszlo's seamless single-page user experience, 1UP. For more
information about Laszlo Systems, visit http: //www.

About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States.

Hearst to Launch Quick + Simple a New Weekly Magazine; Largest U.S. Women's Magazine Publisher Makes First Foray into Weekly Market

Haley will be responsible for the weekly's advertising.

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PlayStation Magazine, Computer Gaming World, and 1UP. - Ziff Davis Media's 1UP.
Quick + Simple will cover real women and what's important to them
in a positive, upbeat format, including home, family, food, health,
nutrition, fitness, fashion and beauty. Hearst's magazines are read by more U.

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PC gaming magazine PC Zone at Dennis Publishing.

1UP.
with its vast portfolio of monthly women's magazines such as
Cosmopolitan; Good Housekeeping; Harper's BAZAAR; O, The Oprah
Magazine and Redbook.

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com.S.

Che Chou was appointed Managing Editor of 1UP. PlayStation Magazine is the #1 publication for
passionate PlayStation gamers.

About Ziff Davis Media Inc.com, the two Laszlo-powered applications are SizzleZone, which
serves as the primary entry point to content and features on 1UP. subsidiary, The National Magazine Company -
in a joint venture with ACP, the Australian publishing company - has
two weekly publications called Best and Reveal, the latter which
launched last year.S. The company also publishes 18
magazines in the United Kingdom through its wholly owned subsidiary,
The National Magazine Company Limited .

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PlayStation Magazine is the #1 publication for
passionate PlayStation gamers.

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Ziff Davis Media Game Group Boosts Editorial Team

S.com. The Company also produces highly-targeted b-to-b
and consumer technology events including DigitalLife. We're honored that
our client has won an Innovator Award from Application Development Trends, a
top-tier publication that is widely read by our respective target audiences,
and that Laszlo was an integral part in their success.

About Laszlo Systems
Laszlo Systems is the original developer of the Laszlo open source
platform and provider of rich client applications and services that advance
the Web experience. Quick + Simple's editorial will
be overseen by Susan Toepfer, a veteran of magazines and newspapers.

Hearst Magazines is a unit of The Hearst Corporation
(www.S. adult women than
any other monthly magazine publisher .

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PlayStation Magazine.

James Mielke was named Executive Editor of 1UP.com is a great example of how Laszlo's rich Internet applications are
being used to create a next-generation user experience . It covers the
PlayStation 2, Xbox, GameCube, Game Boy Advance, and all relevant and emerging
game systems.
Previously, she spent several years at Reader's Digest, overseeing the
Reader's Digest Special Interest Magazine Group as vice president and
group publisher and, previously, as vice president and publisher of
Reader's Digest magazine.

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The Game Group also appointed gaming industry veteran Tom Byron as
Editor-in-Chief of Official U."

John Davison has been named Vice President and Editorial Director for Ziff
Davis Media Game Group. He
began his career at Ziff Davis Media in 2000 as the West Coast Editor for
Electronic Gaming Monthly, and after serving two years in that role, he was
promoted to Executive Editor of GMR magazine. The Company is an
information services provider of technology media including publications,
websites, conferences, events, eSeminars, eNewsletters , custom publishing,
list rentals, research and market intelligence. Ziff Davis Media leverages its content on the Internet with eight
highly-targeted technology and gaming sites including PCMag.com , eWEEK., Laszlo Systems, developer of
the Laszlo open source platform and provider of rich Internet applications
(RIAs) and services, today announced that its client Ziff Davis Media Game
Group 's online gaming destination, 1UP.com features two Laszlo-powered rich Internet
applications - SizzleZone and GameFinder - to deliver an intuitive, highly
interactive user experience to its tech-savvy gamer audience.
Laszlo's XML-native development environment simplified the integration process
with our extensive content management system, and their professional services
team - Laszlo Studios -guided our use of rich Internet applications as we
transformed our old site from just a Web site into an online community for our
growing gamer audience. "There's room for
a new entry in the non-celebrity , weekly women's service category, and
we believe that Quick + Simple, with its tips, advice and solutions ,
will appeal to women across the country."
Toepfer, who will serve as the magazine's editor-in -chief, spent
the past two years at G+J USA Publishing, where she was
editor-in-chief on several development projects. Prior to that, she held a
number of key positions at the New York Daily News .
Hearst Magazines currently reaches nearly 50% of women in the U.S.

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com, and Che Chou to Managing Editor
of 1UP.S. PlayStation Magazine, growing it into an
entertainment magazine that focuses on gaming while acknowledging a wider
PlayStation culture shared by over 30 million users. In his new role he is responsible for the overall design direction
of the Game Group's properties, including 1UP. publisher Imagine Media, as well as Revolution, a dance
music magazine. Originally from England , Simon worked on the European
'industry bible,' EDGE.com after serving as
Executive Editor of Xbox Nation for two years. Official U.com, and
GameFinder.S.
While Quick + Simple is Hearst's first weekly magazine in the
U.hearst.

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Tom Byron joins Official U. He
formerly served as Editor-in-Chief of the Electronics Boutique exclusive GMR
magazine, and before that, as Editor -in-Chief of GameNOW magazine.com's unique editorial vision. It covers the PlayStation
2, Xbox, GameCube , Game Boy Advance, and all relevant and emerging game
systems. Computer Gaming World is the longest running
and most respected publication for core PC gamers. With its main
headquarters and PC Magazine Labs based in New York, Ziff Davis Media also has
offices and lab facilities in the San Francisco and Boston markets.
The Innovator Awards, produced by Application Development Trends,
recognize the creativity and effort of IT development teams who have
implemented unique application development and deployment projects to solve
pressing business problems., a
Boston-based consulting and outsourcing firm.laszlosystems.

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In his new role he will shape and direct all Game
Group editorial products, including Electronic Gaming Monthly, Official U. He began
his career in computer magazines at Antic Publishing as Editor-in-Chief of
Start Magazine for Atari enthusiasts and as a founding editor of PC Home
Journal , overseeing the games section. He brings five years of
industry experience to his new role, where he will instill the quality of Ziff
Davis Media's print magazine content in 1UP. 1UP.
Ziff Davis Media is a leading integrated media company focusing on the
technology, videogame and consumer lifestyle markets. In the United States, the
Company publishes 9 leading magazines including PC Magazine , Sync,
ExtremeTech, eWEEK, CIO Insight, Baseline, Electronic Gaming Monthly, Computer
Gaming World and Official U. Since the launch of our new site with its Laszlo-
powered applications, we've experienced an 80-percent increase in page views
and a 10-percent increase in unique daily visitors.

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"John, Simon, Tom, James and Che have done an outstanding job elevating
the Game Group to a market -leading position," said Scott McCarthy, President
of the Game Group. He has spent the past
three years overseeing all editorial for the Game Group while also acting as
Editor-in-Chief of Official U. Prior to his tenure at Ziff
Davis Media, he worked as a Previews Editor for Gamespot."
The 2005 Innovator Awards winners will be promoted and recognized in the
application development community and is profiled in the April 2005 issue of
Application Development Trends. Black. Both titles have found great success with readers.

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He will continue to
report directly to Scott McCarthy .com and served in
various illustration and graphic design roles with companies such as Conde
Nast , Marvel Comics and Grey Advertising. The Company exports the
power of its brands internationally , with publications in 41 countries and 20
languages.com and 1UP.com Gamer Community Site Utilizes Laszlo Systems to
Power Rich Internet Applications That Deliver a Highly Interactive User
Experience -

SAN MATEO, Calif. The awards are selected and judged by Application
Development Trends editors and by a team of consultants at Keane Inc. For more information about Laszlo Systems,
please visit http://www.S.com), one of the world's largest publishers of monthly
magazines, with a total of 18 U.

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With more than 14 years of experience in the gaming industry, John Davison
has worked in every major gaming sector in the U.com, transitioning from the
role of Executive Editor of GMR magazine.com and
Laszlo.com.

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and Europe and has
contributed to both consumer and trade publications. He was previously Editor-
in-Chief of U.
Prior to joining Ziff Davis Media, he served as the Director of Product
Marketing at LucasArts for 7 and-a-half-years , overseeing marketing efforts
for a series of Star Wars titles as well as Grim Fandango and the Monkey
Island series.

To view the Laszlo-powered
applications, please visit http://www. The premiere issue will hit
newsstands this summer.

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S.S.
With more than 14 years of editorial experience in the electronic videogame
and lifestyle industries, he brings a unique experience to the online property
that will continue to distinguish this brand as a leader in the industry. PlayStation Magazine . Official U. Most
recently, she was consulting publisher for Working Mother and Working
Woman magazines., the company's U.

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Before joining Ziff Davis Media, he launched Official Dreamcast
Magazine for U.com, Ziff Davis Media's
newest property, reaches active electronic game buyers on the web.

Additional
information is available at http://www.ziffdavis.com, Ziff Davis
Media's newest property , reaches active electronic game buyers on the web. This marks a return to Hearst Magazines for
Haley , who was associate publisher of Good Housekeeping in 1998.

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com. He
played a large role in both the Computer Gaming World redesign and the 1UP.com
launch. Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published.com.com
gamers can view content without being interrupted by time-consuming page
refreshes.
Bernadette Haley, former publisher of Reader 's Digest and Organic
Style magazines, will head up the advertising efforts.

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Prior to that, he was Executive Editor of the respected Next
Generation magazine.S.
David Temkin, Laszlo's Founder and Chief Technology Officer, said,
"1UP.laszlosystems. The Laszlo Platform is an open source, XML -native
foundation for building next generation Web applications that increase
customer conversion rates and brand loyalty.

Note to editors: Laszlo is a registered trademark of Laszlo Systems , Inc.

Roleplaying magazines, publications, journals, fanzines, both online and on paper.

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Ziff Davis Media Game Group and Laszlo Systems Take Top Honors With Application Development Trends' 2005 Innovator Award

Shampa Banerjee, Chief Technology Officer of the Ziff Davis Media Game
Group, said, "We selected the Laszlo Presentation Server for two reasons.com.1up. Computer Gaming World is the longest running
and most respected publication for core PC gamers.
"With our long history of publishing powerful magazine brands like
Good Housekeeping and Redbook, Hearst knows the mainstream women's
magazine market backwards and forwards," says Black.

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market leader Electronic Gaming Monthly and, prior to that,
publisher of top U. He then moved to Spectrum HoloByte,
where as head of public relations and as a marketing manager he worked on
titles including Tetris and games based on the Star Trek: The Next Generation. Prior to his contributions at
Ziff Davis Media, he wrote reviews , previews, and features as a freelancer for
a number of websites, including Gaming-Age.com,
ExtremeTech . Prior to that, Haley was founding publisher of
Organic Style and publisher of Organic Gardening from 2001-2004.K.

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com.K. In his new role, he will oversee the
editorial direction for the Company 's online destination for video gamers. Che
began his career with Ziff Davis Media Game Group as Reviews Editor for
Electronic Gaming Monthly and has served in several capacities within the
group, each with increasing responsibilities.

About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States.S.

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"They are well-respected journalists who demonstrate the
unmatched editorial quality that Ziff Davis Media brings to the market.

Simon Cox was named Group Creative Director of Ziff Davis Media Game
Group, bringing over eight years experience in the gaming industry to the
position .com and Gamespot. We're delighted to accept
this Innovator award, which recognizes the collaboration between 1UP. Electronic Gaming Monthly has the highest
rate base of any independent gaming magazine published. 1UP.
Other trademarks and registered trademarks referenced herein remain the
property of their respective owners.

Business Editors/Media Writers

NEW YORK----Hearst Magazines plans
to enter the weekly market later this year with the introduction of
Quick + Simple, a new publication targeting women, announces Hearst
Magazines President Cathleen P. titles and 140 international
editions.

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"
On 1UP.com.