The
Mattel family is comprised of such best-selling brands as Hot
Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as
Fisher -Price brands (www. The games
will debut at the American International Toy Fair, held February 20 -23, 2005
in New York (showroom #1050). The film is directed by Jon Favreau (Elf, Something's Gotta
Give, Swingers) and executive produced by Ted Field (Jumanji, The Last
Samurai). Scene It?, developed by
Seattle-based, Screenlife, LLC, beat out games from
industry leaders Hasbro for Trivial Pursuit 1990's;
Cardinal Industries Texas Hold 'em Poker Set; Fischer
Price ESPN Game Station; Radica Games Limited 20Q. Scene It? TV Edition celebrates the most powerful
influence on television pop culture in the last 50 years
with a fun, unique game that engages the entire family.T. The Game of the Year Award recognizes the most
innovative, interactive and playful game of the year,
including board games, CD-ROM, electronic, or card game
formats.

game tri

Mattel Makes a Play for Easier Game Shopping; New Web Site and Packaging Aid Consumers in Locating the Right Games for Them

In addition, Mattel is developing a handheld tool based on the key
elements of the www.mattelgamefinder ., Mattel employs more than 25,000 people in 42
countries and sells products in more than 150 nations throughout the
world. "We have long licensed popular film, television
and comic book properties for games and puzzles, but this is the first year
that our line-up features three movie properties that are expected to be
blockbusters.
Fantastic Four, the best-known team in comic book history , comes to the
big screen this July. Further
information on Pressman can be found at http://www ..)
Awards ceremony in New York City.

Scene It? TV Edition is available for $44.99 at Nordstrom,
Barnes + Noble, Circuit City, Drugstore.

rules games

----Ever wish you
had instructions for how to find the perfect game for your next gift
purchase, party or addition to game collection? Mattel, Inc.
Scheduled for retail in spring of 2005, Mattel will feature
color-coded packaging on their games, segmenting them by age group,
number of players, duration of play, and key game attributes and
benefits to aid in their search.

About Mattel

Mattel, Inc.

The leading game manufacturer announced today that it is developing
officially-licensed games and puzzles based on three of the hottest film
properties of the year -- Zathura from Columbia Pictures , Fantastic Four from
20th Century Fox and Marvel, and King Kong from Universal Pictures."
Zathura, which will be released in theaters in November, is based on the
best-selling children's book by Chris Van Allsburg, the award-winning author
of Jumanji and The Polar Express. The story revolves around two brothers who
discover a vintage board game that catapults them into outer-space .
King Kong, debuting in theaters in December, is the most
highly-anticipated film of the year .pressmantoy.

O.

About the T.Y. Awards: Created in 2000 by the TIA, the
T.

games tile

(NYSE:MAT) today announced a new initiative to help consumers locate
the right games for their specific needs. "We saw an opportunity to simplify the shopping experience,
and our online and retail program helps consumers find the right game
for the right time. The site also offers the
opportunity to sample select games and see how they are played,
download game rules and locate retail stores where games can be
purchased. The Mattel vision is to be the world's premier toy brands --
today and tomorrow.

Pressman Toy Gets Movie Mania!

Scene It?'s larger
than life game play and groundbreaking interactive DVD
technology lead the explosive growth in DVD gaming.

corporation games

"Through extensive consumer research, we have discovered that
consumers have a difficult time shopping for games because the games
aisle can be overwhelming and difficult for them to determine what
they want," said Phil Jackson, vice president, marketing, Mattel
Brands."
As part of this effort, Mattel has launched the
www.mattelgamefinder. Plans are being made to bring the
segmentation to the entire games aisle in specific retail locations. (NYSE:MAT) (www. Similar
to Jumanji, the film shares the common device of a magical game that motivates
the storyline. Directed by Peter Jackson
(Academy-Award winning Director and Writer of The Lord of the Rings trilogy)
and starring Adrian Brody (The Pianist, The Village, The Thin Red Line), Naomi
Watts (The Ring, 21 Grams, Mulholland Drive) and Jack Black (School of Rock),
the film is a remake of the classic 1930's film.

About Pressman
Pressman Toy Corporation, a leading game manufacturer in the United
States , was founded in 1922..T.Y.com and all
specialty retail stores.

corporation pressman

Business Editors /Toy Industry Writers

EL SEGUNDO, Calif.fisher-price. The film, which is about four people who are changed by
cosmic rays, features an all-star cast including Michael Chiklis ("The
Shield" ) as the Thing and Jessica Alba ("Dark Angel") as Sue Storm.T.

corporation games

In addition, the site will soon feature a list of upcoming
regional events at retail outlets.mattel. One of the first companies in the industry to
begin licensing popular characters and content for toys and games, Pressman
has created games and puzzles based on Spider-Man, Scooby-Doo, The Simpsons
and Marvel Heroes, as well as Who Wants to Be A Millionaire and Wheel of
Fortune.com .

ADVISORY/Scene It? The DVD Game Wins Toy Industry Association 's 2005 ''Game of the Year'' Award; Scene It? TV Edition Takes Center Stage at Toy Fair in NYC

O.O .O. Awards honor the best toys and games developed by
the international toy industry for consumers in the United
States.

tri pressman

com) is the worldwide leader
in the design, manufacture and marketing of toys and family products,
including Barbie(R), the most popular fashion doll ever created.com), including Little
People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of
entertainment -inspired toy lines. Pressman has also released many strong brands that consumers have
enjoyed for generations: Rummikub, Mastermind and Tri-Ominos.

Assignment Desks/Entertainment Editors
ADVISORY .for Saturday (


Who: Seattle-based SCREENLIFE, LLC -- creator of Scene It?(R)
The DVD Game

What: SCENE IT? TV EDITION WINS TOY INDUSTRY ASSOCIATION (TIA)
2005 "GAME OF THE YEAR" AWARD

When: Announced Saturday, February 19, 2005

Where: Toy of the Year (T.Y.

Scene It?, is the first-ever game that combines the
excitement of a traditional board game with the
spectacular visual elements of DVD play.

Screenlife's proprietary Optreve(R) DVD Enhancement
Technology randomizes on screen challenges, so Scene It?
games can be played again and again.T.Y.

games game

com web site to help consumers search for a game
based on age, occasion, type or pricing .com web site to help retail sales
staff make appropriate recommendations to consumers. With worldwide headquarters in El
Segundo, Calif.

2005 Line-Up Includes Licensed Games for Three Hottest Movies of the Year

NEW YORK, Pressman Toy is taking Hollywood by
storm.
"We're thrilled that three major Hollywood studios have chosen Pressman to
make the licensed games for their top films of 2005," said Jim Pressman,
president of Pressman Toy.) Awards ceremony
American International Toy Fair
New York, NY

Details: Today Scene It? TV Edition , the cultural phenomenon that
had record sales this holiday season, was named the 2005
"Game of the Year" winner at the Toy Industry
Association's prestigious Toy of the Year (T. Scene It? TV
Edition allows for continuous play and endless fun, as
players relive their favorite TV moments with real clips,
trivia and visual puzzlers from more than 100 popular
television shows including "The Brady Bunch ," "Malcolm in
the Middle," "Leave it to Beaver," "Charlie's Angels" and
more.

games ominos

---

- - kjjkjk

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