Currently, there are more than 300 PC games that have
implemented a version of the EAX technology. The
product names, prices and availability are subject to change without notice
and may differ elsewhere in the world according to local factors and
requirements.

cards tips

Until now. "Thousands of games of Golden Tee LIVE are played everyday -- with no
cash going into the game. This is incremental business that can't be
ignored."
According to Steve White, editor of RePlay Magazine, a leading industry
trade journal, the amusement game industry has run almost exclusively on coins
paper currency. Most new mobile phone handsets will feature Yahoo!
Poker in the games selection menu, starting with Sprint handsets this
summer. Millions of new users and gamers of all types visit Yahoo!
Games each month to play and to discover the best in games.

Creative Announces Free Upgrade to OpenAL 1.1 at 2005 Game Developers Conference

create features

"
Chase Paymentech Solutions was chosen by IT to administrate the Golden Tee
LIVE credit card program because of their leadership in financial transaction
processing.

EAX ideally
complements OpenAL by offering dramatically increased 3D audio performance and
functionality , delivering superior high-definition audio and rich environment
effects in-game.

baseball games

Golden Tee LIVE offers players the largest variety of payment options of
any coin-operated video game: Cash , PPA's (Personal Player Accounts), gift
cards and now credit cards. We have
been very pleased with the results -- it's a fast, efficient API that enables
us to deliver high quality 3D audio with low overhead," said Tim Sweeney,
founder and CEO of Epic Games.

This announcement relates to products launched in the United States.

action tips

Business Editors/Video Game Writers/High-Tech Editors
E3Expo 2005
Booth #2200

SUNNYVALE, Calif.yahoo.com

About Yahoo! Games

Yahoo ! Games (http://games.yahoo.

uses games

But in
the coin-operated amusement industry where "cash is king" is more fact than
cliche, credit cards have made little impact. Now
players are no longer limited to the cash in their pockets when they play
Golden Tee LIVE."

"

Yahoo! Poker Integrates Yahoo! Games' New Features and Services

Yahoo! Poker is a Texas Hold 'Em game that enables up to 10 people
to play at once, connected with their mobile phones or through Yahoo!
Games on their PC. OpenAL 1.
Game developers that use the combination of OpenAL 1.
"For Battlefield 2, we need our audio engine to be fast, robust and
feature-rich.

any cards

Yahoo!
Poker is one of the first PC-to-mobile games available in the U. Yahoo!
Games' industry leading and extremely popular casual games area
attracts users who enjoy downtime with popular games like card,
arcade, word and board to play alone or with others, as well as
playing and trying out the latest downloadable games. (Nasdaq:YHOO ) is a leading provider of comprehensive
online products and services to consumers and businesses worldwide.

realistic baseball

"Yahoo! Games is thrilled to provide gamers of all ages and tastes
-- from casual games to PC video games -- a sneak peek at our new
games and services with a spotlight on Yahoo! Poker , our marquee new
game," said Geoff Graber, general manager, Yahoo! Games."

World's Best Touring Poker Professionals Grace E3 booth

The poker world is so excited about Yahoo! Poker that professional
players Phil Laak and Antonio Esfandiari, as well as an additional
surprise poker superstar, will be in Yahoo!'s E3 booth to teach poker
tips and tricks to convention attendees.0 titles, such as Unreal Tournament, World of Warcraft, and the
upcoming Battlefield 2. 3D
positioning, reverbs and filtering are all fast and sound great, particularly
on Sound Blaster cards that have EAX hardware acceleration. "Additionally, it automatically supports 3D
mixing on Sound Blaster sound cards, and exposes EAX environmental audio
effects, which we author in real-time in the Unreal Editor.

trading uses

ARLINGTON HEIGHTS, Ill. "Credit cards will allow Golden Tee players
to stay longer in locations and play more games. "Offering a potential new player the ability to try out the
game by using their credit or bank card should encourage more first-time,
impulse plays and, hopefully, result in a growing player base for our
industry.,
Yahoo!'s global network includes 25 world properties and is available
in 13 languages. "In our benchmarking
we're seeing excellent performance on today's PC audio renderers. Creative's innovative hardware, proprietary technology,
applications and services leverage the Internet, enabling consumers to
experience high-quality digital entertainment -- anytime, anywhere .

well create

1, an upgrade for the
free API, OpenAL (Open Audio Library).1 will be available for
developers in summer 2005.0 and 4.

star trading

"Yahoo!
Poker's innovative PC-to-mobile technology makes it possible to never
miss poker night again by providing a portable connection to thousands
of players worldwide on their PCs. OpenAL Combined With Creative EAX ADVANCED HD Provides Developers With the
Ideal Solution for Implementing the Highest Quality Audio in Today's Hottest
Games

MILPITAS, Calif.

star uses

Credit Card Payments on Golden Tee Games Move Amusement Industry Closer to 'Cashless Coin-Op' Scenario

Yahoo! Games Shows Its Hand as Yahoo! Poker Debuts at E3 Expo; Flagship Title Features New Multiplayer PC-to-Mobile Capabilities and Avatar Integration

S. Yahoo! Games
also gives hard core video gamers what they want, from the latest game
news, cheats, tips, previews and other exclusive game information, to
helping them easily connect with friends to play their favorite
multiplayer games. 1 Internet brand globally and the most trafficked
Internet destination worldwide .

trading well

, The use of credit cards
for payment of goods and services continues to grow at a record pace.

Yahoo! Games will also have
game stations in Chicago's Union Station so passersby can get into the
E3 action and play Yahoo! Poker with the pros., Creative
(Nasdaq: CREAF), the creator of Sound Blaster(R), the standard for PC audio
and a worldwide leader in digital entertainment solutions, today announced a
significant advancement in gaming audio with OpenAL 1. Famous for its Sound Blaster (R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the PC
platform with products like its highly acclaimed MuVo(R) and Zen portable
audio players .

features card

It's the next logical step
for our game and our industry. "It shows a savvy business strategy to offer their customers the
ease of use and convenience that comes with credit card payments.
At E3 May 18-20, Yahoo! Games can be found in Booth #2200 in the
West Hall of the Los Angeles Convention Center. The newly
proposed OpenAL 1. OpenAL was the natural foundation for our 3D sound
implementation , since it offers an elegant and flexible programming interface
and easy access to EAX ADVANCED HD features," said Jonas Kjellstrom,
Battlefield 2 Audio Programmer for Digital Illusions.

About Creative
Creative is a worldwide leader in digital entertainment products for PC
users .

action all

"We want to remove barriers to play," said Larry Hodgson, IT's vice
president of product development.
Yahoo! Poker integrates Yahoo! Avatars, graphical and customizable
characters that millions of consumers have already created to
represent themselves while connecting to friends and family online, to
make the multiplayer game more engaging.com) is the leading destination
for online games with one of the largest game communities on the
Internet. All other names are trademarks and/or
registered trademarks of their respective owners

(1)NNR -- January 2005

"

Streamlined Audio Functionality in OpenAL 1. EAX ADVANCED HD, which is
available on the Sound Blaster Audigy series of products, has been implemented
by developers in a large number of games, including more than 80 EAX ADVANCED
HD 3."
Creative will be speaking with developers about the new features of OpenAL
1. in the United States and/or other
countries.

cards realistic

com ), will debut next
generation multiplayer games, featuring Yahoo! Poker, which
exemplifies the exciting new titles coming from Yahoo! Games. The game offers multiple game play options, including a
tournament style no-limit multiplayer game like the pros play, as well
as a single-player career mode that takes a player through five
different casinos."
"OpenAL support is at the core of Unreal Engine 3's audio engine.

star games

Incredible Technologies, the largest manufacturer of coin-operated video
games in the United States, announced today that Golden Tee LIVE has now added
credit card payments to an already impressive list of innovations.,
allowing players to get in a game of poker virtually anytime,
anywhere, on any device.

Extensive Developer Support for EAX
In addition to improving OpenAL, Creative has been working with game
developers to implement the company's EAX ADVANCED HD engine. All other trademarks are the property of their respective owners .

well create

"I think PC-to-mobile game play gives the wireless gamer an
incentive for multi-player gaming, knowing that a base of PC online
gamers are ready to play. With OpenAL,
developers can easily transfer audio in a console game to the PC. Furthermore,
we're confident that OpenAL will maximize performance on the next generation
of PC audio hardware, with its extension mechanism enabling us to quickly
leverage new features as they are introduced.

any create

"
When credit cards are introduced in traditional "cash only" industries,
where small ticket transactions are most common, merchants typically see a 20%
increase in business.
"The merger of mobile and online games offers a number of
interesting possibilities," noted Schelley Olhava, IDC Program
Manager.
"Creative consistently sets industry standards for audio implementation in
PC and console games, and our work spearheading the OpenAL upgrade is driving
the API toward becoming the definitive solution for supporting
hardware-accelerated audio effects in games," said George Thorn, director of
developer relations for Creative.

as well

"Chase Paymentech Solutions is delighted to offer the latest in
payments technology to Incredible Technologies customers," said Robert
Wechsler, Executive Vice President, Sales + Service, Chase Paymentech
Solutions . Game fans who want Yahoo! Games wherever whenever
have Yahoo! Mobile Games, available on most major carriers.
Yahoo! is the No. With this important upgrade, several
top game development houses are implementing OpenAL with EAX(R) ADVANCED
HD(TM) for the highest-quality and most realistic audio possible in-game.1
As Creative has worked with industry partners to upgrade and enhance
OpenAL , the API has increasingly become the industry standard in
cross-platform and cross-operating system game development.1 specification will feature three primary improvements over
the current version: audio recording functionality for use with in-game voice
chat; an offset feature that will allow developers finer control over audio
playback; and an additional volume fall off model that will save developers
effort in customizing their audio engine.1, in addition to demonstrating its EAX ADVANCED HD engine, Interactive
Spatial Audio Composition Tools (ISACT), and GameCODA(R) audio middleware
solutions during the 2005 Game Developers Conference in San Francisco, March
9-11, at booth 920 and expo suite ES20.

realistic cards

"Players have embraced non-cash payments," said
Kniaz.----At this year's
Electronic Entertainment Exposition (E3), Yahoo! Games, the leading
online games site(1) (http://games.

About Yahoo!

Yahoo! Inc. Headquartered in Sunnyvale, Calif.

Yahoo! and the Yahoo! logo are trademarks and/or registered
trademarks of Yahoo! Inc. "We can address the entire game development
community -- providing developers with advanced tools that allow them to
deliver highly compelling audio playback on our Sound Blaster sound cards,
complete with comprehensive, software-based audio mixing as a fall-back for
baseline audio systems.

trading card

For more information
or to arrange for a meeting with Yahoo! Games' executives, please
contact Lynne Hentemann at 310-907-2725 or hente@yahoo-inc .1 with EAX ADVANCED
HD will join development houses like Digital Illusions and Epic in utilizing
the most powerful, hardware-accelerated audio API solution available for their
games. Sound Blaster , MuVo, EAX, ADVANCED HD and GameCODA are
trademarks of Creative Technology Ltd.

all action

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