The recent popularity of the Nintendo DS and Sony PSP handheld gaming
devices appears to be the major impetus for these shifts: the study shows that
42% of Pocket Games readers own a Nintendo DS and 13% plan to purchase one
within the next 12 months. Furthermore, 27% of readers currently own a PSP and
57% are considering purchasing one within the next 12 months.

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1995-96 20,513 ,218
3."
The study shows cell phone gaming also on the rise, with 38% of mobile
phone owners playing games on their phones.

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Official U. 1UP. The Company exports the power of its brands
internationally , with publications in 40 countries and 20 languages.com, ExtremeTech.

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Highest Average NBA Regular Season Attendance
1. 2003-04 17,050

Highest Total NBA Regular Season Attendance
1 . 1997-98 20,373,079
4.

Pocket Games Readers -- Heavy Purchasers and Influencers

* Pocket Games readers shop 16 times a month for gaming products.

* Pocket Games readers use mobile phones to play games:

-- 59% own a mobile phone .

About Ziff Davis Media Inc.com, eWEEK.

offers sets

1997-98 17,135
4. Pocket
Games readers are now 20 years old on average, and 13% of the readership is
female compared to 9% in 2003.com features
exclusive editorial content in addition to content drawn from Ziff Davis Media
Game Group magazines Electronic Gaming Monthly, Official U.
PlayStation Magazine.

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NBA Sets All-Time Attendance Records; 2004-05 NBA Regular Season Draws Highest Average Attendance in History and Highest Total Attendance

Ziff Davis Media Game Group Announces Pocket Games Research Study Results

-- 58% have purchased a game for their mobile phone.com
and 1UP.

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This year's average attendance of 17,314 fans per game bests the
1995-96 record of 17,252 fans per game and last season's average of
17,050.S.

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2004-05 17,314
2. On average, they give
recommendations to 8 other gamers.

Methodology
The 2005 Pocket Games reader research study was conducted in April 2005 by
Ziff Davis Media Game Group from a sample of newsstand readers who filled-out
an online survey to qualify for a sweepstakes draw. Ziff Davis Media Game
Group conducts several important readership and other videogame research
studies each year including the industry's staple, Digital Gaming in America,
which it debuts at its annual Electronic Gaming Summit in Sonoma, California
in August.

About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States. Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published.
Ziff Davis Media is a leading integrated media company serving the
technology and videogame markets. Ziff
Davis leverages its content on the Internet with a network of highly-targeted
technology and gaming sites including PCMag.

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Ziff Davis Media Game Group
reaches 8 million core gamers per month, making Ziff Davis Media the largest
publisher of video and PC game magazines in the United States.

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-- 38% play games on a mobile phone. Computer Gaming World is the longest
running and most respected publication for core PC gamers.S.com.

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Additional information is
available at http://www.

game cardlists

2004-05 21,296,497
2.ziffdavis.

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Excluding the added attendance to home games of the
expansion Charlotte Bobcats, NBA games still drew more than 432,500
fans this season versus last season.
This season , NBA arenas were filled to 90% capacity, the third
highest percent capacity all-time and the highest total since the
1997-98 season.
The NBA Playoffs begin on Saturday, April 23, with 16 teams
competing for a trip to The Finals and the chance to win the Larry
O'Brien championship trophy. 1996-97 20,304,629
5. PlayStation
Magazine and Computer Gaming World. The Company is an information services
provider of technology media including publications, websites, conferences,
events, eSeminars, eNewsletters, custom publishing, list rentals, research and
market intelligence .

homemade games

1996-97 17,077
5.
"The PSP especially is geared towards more general consumer use, with its
music and media playing capabilities, and the innovative DS continues to
retain its strong franchise base.

* 76% have recommended handheld games to friends.

website spoilers

1995-96 17,252
3.

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SAN FRANCISCO, According to a recent Pocket Games
readership research study conducted by videogame magazine publishing market
leader Ziff Davis Media Game Group, portable gamers are shifting to an older
and more diverse demographic segment than it has been historically. It covers the PlayStation
2, Xbox, GameCube, Nintendo DS, Sony PSP, and all relevant and emerging game
systems . PlayStation Magazine is the #1 publication for
passionate PlayStation and PSP gamers. The site taps into the Game Group's
unparalleled editorial resources to provide a rich body of reviews, previews ,
cheats, Top 10 lists, downloads, news and stories. The Company also produces highly-targeted b-to -b and consumer
technology events including DigitalLife.

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This season's NBA attendance records follow on the heels of the
all-time record being set last season for combined regular and
postseason attendance. 2003-04 20,272,195

In the United States, the Company publishes 10 magazines
including PC Magazine, Sync, ExtremeTech, DigitalLife, eWEEK, CIO Insight,
Baseline , Electronic Gaming Monthly, Computer Gaming World and Official U.com .

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Business Editors/Basketball Writers

NEW YORK----The NBA finished the
2004-05 regular season with the highest average attendance in history
and the highest total attendance, surpassing the previous records
established during the 1995-96 season.S.

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The new total attendance record of 21,296,497 this season eclipsed
the previous record of 20,513,218 established during the 1995-96
season, and last season's total of 20,272,195 fans attending regular
season games.
"Some of the new portable devices are designed to appeal to a much more
mainstream and upscale audience than the traditional gamer crowd," said John
Davison , Vice President and Editorial Director of Ziff Davis Media Game Group. With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets.