, Nickelodeon's latest hit
animated series, "Avatar: The Last Airbender," makes its trading card game
debut this month as Upper Deck Entertainment (UDE) -- in association with
Nickelodeon -- today announce plans to create and distribute a new trading
card game (TCG) based on the cartoon series. The
first of five DVDs of the first season of Avatar will be available beginning
January 31.S.
This exciting DVD allows fans to relive the incredible journey to
Jacksonville by a team that has seen more championship seasons than
any other team in sports so far this century.com, home videos, DVDs and CD-ROMs.

For more information on this and other titles distributed by
Warner Home Video, visit www.S. The channel will also provide integrated sponsorship packages for
sponsors and advertisers to reach this passionate football audience.

forum wizard

Avatar fans can execute all the
signature bending moves of Aang and the entire cast with UDE's new foil
Zenemental cards, and slide-open Chamber Cards, which allows players to reveal
hidden moves, and simulate all the action seen on the hit television series.
UDE will also release Master of Elements Booster Packs, which includes nine
cards and one Chamber Card per pack. In addition to the
trading cards, other categories include action figures, construction sets,
videogames and books, with product launching in the Fall.upperdeckentertainment.

About NFL Films

Since 1964, NFL FILMS has revolutionized the way America watches
football and set the standard in sports filmmaking. In 2002 , NFL FILMS
opened a 200,000 square foot state-of the-art television and motion
picture production facility in Mt.com

About Warner Home Video

With operations in 89 international territories Warner Home Video,
a Warner Bros.T.
DIRECTV reaches over 13. Privately owned, Setanta
Sports has offices in Dublin, London, Glasgow, San Francisco and Sydney.

collectible game

There are 50 licensees on board for Avatar. is a premier global sports and entertainment-publishing
company that delivers a portfolio of relevant, innovative and multi-
dimensional product experiences to collectors, sports and entertainment
enthusiasts. Entertainment Company, commands the largest
distribution infrastructure in the global video marketplace.whvdirect.m.S. The company's success has
been in providing European football programming that is not shown by any other
sports networks to Europeans living in the U.S.

trading game

"
"Avatar has emerged as one of the most popular new shows for kids today
with a deeply loyal and growing fan base that has been clamoring for Avatar
merchandise ever since the show debuted," said Joan Grasso, Senior
Director-Toys, Nickelodeon + Viacom Consumer Products. The trading card game from Upper Deck will create a whole new
level of excitement with a product that's both fun to play and collect," she
said .
The launch of the Avatar Trading Card Game will include Master of Elements
Starter Sets, which features two 30-card decks, two Chamber Cards, one
rulebook, and two game mats, packaged in the new UDECK plastic storage case., Nickelodeon, Paramount Pictures,
Comedy Central, MTVN International , and Spike TV. It has built a diverse, global business by putting kids first in
everything it does . Nickelodeon
and all related titles, characters and logos are trademarks of Viacom
International Inc.

Business Editors/Entertainment Editors/Football Writers

BURBANK, Calif. This title is no exception -
Patriots and football fans alike are sure to enjoy this collectible
must-have DVD.NFLFILMS.

Setanta Sports Launches on DIRECTV as a Premium Subscription Service April 26 2005

SAN FRANCISCO, The newest arrival on America's
sports broadcasting scene is a premium channel that will offer the most
extensive line-up of popular European football (soccer) programming ever in
the U. It will air seven days a week,
18 hours a day through August and then expand to a full , 24-hour channel.
The channel will be offered as a premium subscription service and is
expected to attract an audience from various ethnic communities and
predominantly male 25-54 European, expatriate football fans living in the U. in 1996.com
DIRECTV, Inc.

football game

Twice as Nice...Patriots Repeat

com

and will be available to residential subscribers for $11.99 a month and
commercial subscribers for $100 a month.S.setanta.com/usa , an on-line newsletter and a public
relations campaign.
Setanta Sports will feature no less than 1,000 LIVE and short-delay sports
events , including the UEFA Champions League, the premiere club competition for
European Club teams; the FIFA World Cup Qualifying matches; the UEFA Cup, the
secondary, Europe-wide knock-out competition for Club sides; the Coca Cola
Championship (previously the National League); Manchester United and Chelsea
matches, the British and Irish Lions rugby tour and Tri-Nations rugby.

games trading

The network is designed primarily, but not exclusively, for
European expatriates living in the U.

soccer games

The new Avatar
Trading Card Game will be available at participating stores across North
America in February.----Warner Home Video

Get an Exclusive Look at the Patriots' Amazing Run to the
Super Bowl with the DVD Release of NFL Super Bowl XXXIX
Champions

Two-Time Super Bowl MVP Tom Brady, Coach Bill Belichick and
Corey Dillon to Grace the Cover of NFL Super Bowl XXXIX
Champions

Relive the greatest moments from the regular season, playoffs
and Super Bowl XXXIX along with never-before-seen bonus
footage on March 1, 2005

Warner Home Video (WHV ), the National Football League (NFL) and
NFL Films have joined forces to release the most anticipated DVD of
the year as NFL Super Bowl XXXIX Champions hits stores on March 1,
2005, just 23 days after the big game. NFL Super Bowl XXXIX Champions
gives fans a comprehensive look at the road to glory of the 2004-2005
World Champions, the New England Patriots, one the greatest franchises
in the history of the NFL.
"With its extensive film library, NFL Films is able to produce sports
documentaries of the highest caliber. For more
information, log on to www. E. The
DIRECTV carriage agreement is part of a long-term strategy by both parties to
serve the increasing demand for European and international football (soccer)
in the American market. led to a major brand identity
initiative unveiled across a number of mechanisms including Setanta's
international network of television channels, a new consumer
website http://www.

card review

The company includes television programming and
production in the United States and around the world, plus consumer products,
online, recreation, books, magazines and feature films.
television network is seen in more than 89 million households and has been the
number-one -rated basic cable network for ten consecutive years.98 SRP, contains three hours of non-stop
action -packed footage including spectacular highlights from the
regular season and playoffs, culminating with the Patriots' nail
biting 24-21 defeat over the Philadelphia Eagles at the Super Bowl on
February 6, 2005. Setanta Sports programming will feature top-quality LIVE sports
productions from renowned European broadcasters. It
provides top sports leagues and events to more than 60 million digital
television homes globally and to commercial venues in six countries including
the U.

Soccer Collectible Card Game from Wizard's of the Coast.

wizard list

The series -- created by Michael DiMartino ("King of the Hill") and Bryan
Konietzko ("Invader Zim") -- premiered last February, and is currently the
#1 regularly scheduled television program in its timeslot among all kids ages
2-11. NFL Super Bowl XXXIX
Champions, available for $24.

-- Ameriquest Mortgage Super Bowl XXXIX Halftime Show - relive
the halftime show featuring Paul McCartney

-- Media Day - Hear coaches and players comments on NFL Media
Day, Tuesday before the big game. Winner of
84 Emmy awards, the 40-year -old production company is widely
recognized as the most honored filmmaker in sports.
Pictures , Turner Entertainment, Castle Rock Entertainment, HBO Home
Video and New Line Home Entertainment .WHVDirect. on DIRECTV, the
country's leading digital television service, on April 26, 2005, it was
announced today by Setanta Sports North America Ltd.

Contacts: Denise Arrigali, 678 -580-1245, darrigali@comcast.

games champions

"Avatar translates
perfectly into trading cards because of its rich story and diverse collection
of characters.
For more information on the Avatar Trading Card Game, or Upper Deck
Entertainment products, Internet users can log onto
http://www.
"We are thrilled to be releasing NFL Super Bowl XXXIX Champions, a
top-notch production featuring three hours of extraordinary and
exclusive programming highlighting the most dominant team the NFL has
seen since the Dallas Cowboys of the early 90's," said Christine
Martinez, WHV Vice President, Non-theatrical Franchise Marketing., the channel's sole
owner. and Canada.
The launch of Setanta Sports in the U. Setanta Sports operates more sports channels than any other
broadcaster in the United Kingdom and Ireland.

from soccer

Nickelodeon + Viacom Consumer Products manages the third largest licensing
business in the world with $5 billion in retail sales in 2005, from such
properties as SpongeBob SquarePants and Dora the Explorer.

-- Post-Game Sounds - Press conferences and post game interviews
with the players and coaches. and Setanta Sports has
extensive experience and expertise in serving these ethnic and expatriate
audiences.
The channel is dedicated to distinctly European football (soccer) from
enormously popular football countries such as England , Ireland, and Scotland
and also carries an increasing number of European and world-class rugby
events .
The network's parent company, Setanta Sports, has already delivered
successful, pay-per-view sports event programming on DIRECTV and has attracted
a loyal following with its closed-circuit television business that broadcasts
unique, LIVE sporting events around the country.S.

soccer game

Upper Deck Entertainment Teams Up With Nickelodeon to Produce New Trading Card Game Based on the Wildly Popular Animated Series 'Avatar: The Last Airbender'

The trading card game will be
the first collectible card game to use UDE's new QuickStrike game engine,
which features lightning-fast one-on-one card combat moves , and will be
compatible with future releases on the QuickStrike system. Nickelodeon's U.

About Upper Deck
The Upper Deck Co."
The NFL Super Bowl Champions video is historically among the
top-selling sports videos each year featuring high-quality footage
from the Super Bowl in the colorful, dramatic fashion that only NFL
Films can produce.S. Setanta Sports is also negotiating digital distribution deals with
other cable, satellite, broadband and wireless providers.S.

games review

'Avatar Trading Card Game' to Launch Upper Deck Entertainment's New
'QuickStrike (TM)' Gaming Platform This Month

CARLSBAD, Calif.
"We are thrilled to introduce Avatar fans to the exciting world of trading
card games," said Cory Jones, Director of Upper Deck Entertainment Brand and
New Product Development. The second season of Avatar will debut on Nickelodeon on March 17.

DVD Special Features include:

-- World Broadcast - Every play from the Super Bowl in the World
TV broadcast featuring Dick Stockton and Daryl "Moose"
Johnston.com

Artwork is downloadable at www. The channel, Setanta Sports, launches in the U.
Setanta Sports debuts on DIRECTV on Tuesday, April 26 at 6:00 a.S.,
Setanta Sports expects its European-style on -air presentation and programming
line-up will also attract sports fans from all walks of life.
Setanta Sports worldwide is a leading, international pay television
broadcaster and the number two sports broadcaster in the United Kingdom.S.

review soccer

Combining the amazing world of Waterbenders, Earthbenders, Firebenders,
and Airbenders, the Avatar Trading Card Game centers on the adventures of Aang
-- a reluctant hero who must lead the fight against the evil Fire Nation to
restore balance in his war-torn world.
Nickelodeon, now in its 26th year, is the number-one entertainment brand
for kids. The exclusive
all-access sound, stunning cinematography, stirring orchestral music
and poignant storytelling are the trademarks of NFL FILMS. Laurel, New Jersey, where it
continues to operate as one of the last great, self-contained
"Hollywood" studios by producing and distributing hundreds of hours of
original NFL programming annually for the NFL Network, broadcast and
cable networks, NFL. Warner
Home Video's film library is the largest of any studio, offering top
quality new and vintage titles from the repertoires of Warner Bros. July and August, 2005, will mark the beginning of a major
marketing campaign to kick off the European football season with plans to
include targeted print and on-line advertising, television campaigns, and
event promotions. The
company was founded in 1992 and began operating its close-circuit television
business in the U.

review offers

"Through easy-to-learn game mechanics,
lightning-fast game play, and brand new card technologies, fans will have the
chance to get the ultimate Avatar Trading Card Game experience. The department
handles the merchandising for Nick Jr.com.S.9 million homes across the U. Setanta Sports
will continue to operate and expand on its commercial businesses as it
launches this new channel of program offerings for residential and commercial
customers. and those of European ancestry whose
passion for popular national sports keep them connected to their country of
origin. With the growing phenomenon and interest in soccer in the U.net
Setanta Sports

Bob Marsocci, 310-726-4656, ramarsocci@directv .