Only
working journalists with qualified media outlets will be eligible to
register for media badges.

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Great Day Games features over fifty online casual games such as Mah Jongg, Sudoku, and Solitaire and reaches out to women specifically with
its unique branding, design and "Treats" prizing.

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computer and video game publishers and owns E3Expo. "Treats," the currency of Great
Day Games, can be redeemed for chances to win prizes from a growing list
of online sweepstakes.

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The Entertainment
Software Association (ESA) announced today that to date, E3Expo 2005
has sold more than 540,000 net square feet of exhibit space covering
five exhibit halls in the Los Angeles Convention Center, the largest
amount of space sold since 2000. The show, now in its eleventh year, is
owned by the Entertainment Software Association (ESA ), the U.
Arkadium, Inc.

In the coming year, Arkadium will introduce an exciting array of
multi-player online games to Great Day Games as well as build the website's
social networking capabilities.

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association dedicated to serving the business and public affairs needs
of the companies publishing interactive games for video game consoles,
handheld devices, personal computers, and the Internet.

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About E3Expo

E3Expo is the world's premier trade show for computer and video
games and related products.S.

For those women looking for a little friendly competition, Great Day Games
offers leaderboards with all of its games.

About Arkadium, Inc.

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theesa. Today's woman, whether
running a Fortune 500 Company, a car pool, or managing both, has limited
"Me" time .

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It's time that this large segment of the online games community
be catered to and we can't wait to do it," said John Ebbert, Arkadium's
Director of Online Marketing.
Rosenblatt invite interested potential partners, developers and advertisers
to contact them regarding new opportunities.

Arkadium , Inc.

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For more
information, please visit www. Current prizing includes gift cards to key
retail and beauty product merchants.

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"E3Expo 2005 brings us to the threshold of a new era of creative
and technological innovation for the global computer and video game
business, providing first looks at the next generation of hardware and
previews of the advanced titles and technologies that consumers will
be bringing home this holiday season," said Douglas Lowenstein,
president of the ESA, the trade association that represents U.com), a new free online games website
targeting women.

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Great Day Games provides a great escape for women seeking a
quick challenge or a fun distraction , by offering games designed with them
in mind.

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This policy is strictly enforced. Ms.

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Arkadium, Inc.

Arkadium founders and
GreatDayGames.

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"With a show floor
the size of 2,700 city blocks, an unparalleled business conference
program, and more than 400 exhibitors from 87 countries, E3Expo is
truly the best place on the planet to get down to the business of
fun."
E3Expo 2005 will offer an unparalleled panel of 150 industry
leaders who will share their knowledge during 34 educational
conference sessions and workshops. Blogs, online chat and a robust award
system will augment the site's current message boards and enrich game play
by allowing members to better communicate with friends -- old and new .com creators, Jessica Rovello and Kenny Rosenblatt, will be
attending the game industry's key conference of the year, Game Developers
Conference, in San Jose beginning March 20.

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No one under the age of 18 will be
admitted, including infants. is a New York City-based, online game developer, publisher ,
and distributor. Since its founding in 2001, Arkadium has developed over
100 top Internet games and advergames that are distributed to over 200
million players per month worldwide.

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E3Expo 2005 Announces Fastest Sell-Out in Five Years

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E3Expo is a trade event, not open to the general public .greatdaygames.

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S. E3Expo, now in its eleventh year,
is scheduled to take place at the Los Angeles Convention Center on May
17-19 for conference program and workshops, and May 18-20 for
exhibits .


Great Day Games encourages gamers to play its addictive, free online games
by offering "Treats" for each game played. Rovello and Mr.

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Business Editors/Entertainment Editors/Technology Writers
E3Expo 2005

LOS ANGELES----The Electronic
Entertainment Expo (E3Expo), the world 's premier computer and video
game trade event, has sold out of exhibit space for this year's show ,
making 2005 the fastest sell-out in five years.

PRESS RELEASE Arkadium Inc. Announces 'Great Day Games ' a New Online Games Website Targeting Women

"Great Day Games has been
created solely for women and moms looking for a quick escape from the
everyday.

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, a leading developer, publisher
and distributor of online games, today announced the launch of Great Day
Games (http://www.

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