"While an estimated $18 billion has already been added to sales from
consumers ' gift card redemptions, it's important to note that consumers are
likely still holding on to another $9 billion of unredeemed value on their
cards," said Tara Weiner, Vice Chairman and National Managing Partner of the
Consumer Business Industries practice at Deloitte + Touche USA LLP.3 percentage points or less for adults and 4.
Deloitte Touche Tohmatsu is an organization of member firms around the world
devoted to excellence in providing professional services and advice, focused
on client service through a global strategy executed locally in nearly 150
countries.

CYOP Signs Exclusive Free Poker Tournament Game Promotion Deal with SINA U.S.

(OTCBB:CYOS), the leading provider of
online video games and tournaments of skill, is pleased to announce
that it has reached a marketing agreement with SINA.S. Win Games.

Not Just a Man's World: From 'Bejeweled' to 'Zuma ' Women Are Biggest Most Passionate Players of 'Casual' Computer Games

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This year's 3.2 cards had a
total face value of $142. The
subsidiaries of the U.
SINA U. Make Money. Games like Bejeweled, Diner Dash, Bookworm and Chuzzle
collectively consume more than 3 billion hours of women's leisure time per
year, according to PopCap Games, the leading developer and publisher of casual
games.
Part of the appeal of casual games to women may lie in the potential
health benefits these games can provide.

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This figure is up from last year's survey, which found
that 2. Nearly three-quarters (74 percent)
of these cards have already been fully or partially redeemed.
"So what's the deal on cards this holiday season? A gift card is the gift
that keeps giving, especially for retailers," says Weiner.S.com,
features virtual sports games, puzzles, card games, action games,
strategy, driving, racing and adventure games where people play
popular skill games against other players and compete in tournaments
to win real money prizes. Actual results may differ materially due to
a number of risks, including, but not limited to, technological and
operational challenges, needs for additional capital, changes in
consumer preferences, legal risks associated with Internet gaming and
risks of governmental legislation and regulation, risks associated
with market acceptance and technological changes, risks associated
with dependence on software providers, URL providers, risks relating
to international operations, and risks associated with competition.

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Other findings from the survey include:
* 80 percent of adults received at least one gift card to a store such as
an apparel or food store
* 33 percent received at least one to a restaurant/fast food establishment
* 14 percent received at least one gift card to a mall or shopping center
* 10 percent received at least one card that could be used at a variety of
stores/establishments (e.g. The survey was conducted between January
28 and February 3, 2005. They include all prepaid retail cards, except phone cards.
"Casual games are a great way to take a break, relax for a little while
and de -stress after a long day," says Michele Lewis, a mother of four who
home-schools her children while holding down two jobs.

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Additionally,
that $13 billion encompasses only the gift cards from the 2004 holiday season.

THE KING AND QUEEN OF HEARTS: GIFT CARDS FOR VALENTINE'S DAY
An additional important finding is that consumers favor gift cards for
other holidays or celebrations beyond the traditional year end gift-giving
period.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss
Verein, its member firms, and their respective subsidiaries and affiliates.
Mitch White, CEO of CYOP, said, "We are very pleased to have
signed the marketing agreement with SINA U.com )
PopCap Games ( http://www.

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The unused cards, once
redeemed, therefore have the potential to add another $13 billion or more to
retail sales, based on the buying trends discerned from this survey. More than three out of five males (61
percent) and 71 percent of females were interested in a Valentine's Day gift
card. member firm are among the nation's leading
professional services firms, providing audit, tax, consulting, and financial
advisory services through nearly 30,000 people in more than 80 cities. member firm's website at
http://www. is a subsidiary of SINA Corporation, a leading online
media company and value-added information service provider for China
and for Chinese communities worldwide.

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NEW YORK, It was a very good holiday season for
gift cards. "The 'gift'
aspect of the card may mean that consumers are more willing to treat
themselves to new full-priced merchandise. "People continue to focus more
on 'the art of living,' rather than 'the art of consuming,'" says Weiner. "The cards are not
only extending the important holiday season into January, they're becoming
popular as a year-round gift choice.


, who is a stress -management
expert.

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9 cards that consumers told us they are still holding from prior
holidays are added in, the benefit to retailers would be even higher. In short, gift cards are here to stay. Each
of the member firms is a separate and independent legal entity operating under
the names "Deloitte ," "Deloitte + Touche," "Deloitte Touche Tohmatsu," or
other related names.
CrediPlay, CYOP's licensed application, is an online transaction
platform that is based on charging a fee for each game of skill played
over the Internet.com

This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, Section 21E
of the Exchange Act of 1934 and the provisions of the Private
Securities Litigation Reform Act of 1995 and is subject to safe harbor
created by these sections.(TM)




Check out these popular sources of downloadable games:

Yahoo Games ( http://get.popcap.com )
AOL Games ( http://games.msn.

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Among adults who purchased apparel with their
cards, 70 percent bought at least some full-priced merchandise with their
cards. More than half, 54 percent, of their
cards were redeemed during the last week of December, compared to only 35
percent for adults. With access to the deep intellectual capital of 120,000 people
worldwide, Deloitte delivers services in four professional areas -- audit,
tax , consulting, and financial advisory services - and serves more than one-
half of the world's largest companies, as well as large national enterprises,
public institutions, locally important clients , and successful, fast-growing
global growth companies.S.
Available for PCs, Macs and mobile devices, casual games are inexpensive
(usually around $20), yet provide many more hours of entertainment -- and even
relaxation -- than the traditional "hardcore" games many women steer clear of.

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g.,
eBay, Amazon)

For adults, the highest dollar amount received was nearly $78 for a bank
card such as an American Express card, while the lowest was $32 for a
restaurant or fast food establishment. Of the cards that were fully or partially redeemed,
59 percent were redeemed in January , while 35 percent of the cards were
redeemed during the last week of December. Nearly two-thirds , 66 percent, of adults said they would like to
receive a gift card for Valentine's Day.skillarcade .Y.

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And as a further boost to retailers, many consumers are buying full-price
merchandise with their cards. Unused
cards represent a significant opportunity for retailers. Services are not provided by the Deloitte Touche
Tohmatsu Verein, and, for regulatory and other reasons, certain member firms
do not provide services in all four professional areas.com,
72.realarcade.

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According to the second annual Post-Holiday Gift Card Survey
commissioned by Deloitte + Touche USA LLP, the number of gift cards received
per adult increased more than 20 percent over last year, the redemptions of
those cards have likely boosted retail sales by an estimated $18 billion, and
consumers are interested in receiving cards for more occasions than just the
year end holidays. Of the 7 million monthly visitors to http://www.yahoo.

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JANUARY'S ACE: GIFT CARD REDEMPTIONS
Strong gift card redemptions in January likely gave an important lift to
retail sales that month. The survey results indicate that 37
percent of the gift cards received during the holidays remain unused.
Deloitte + Touche 's analysis of its consumer surveys over the last two
years has identified a discernable shift in preferences for "experience gifts"
as a result of consumers being time-pressed.8 cards during the holiday period. The survey has a margin of error of plus or minus
1.
As a Swiss Verein (association ), neither Deloitte Touche Tohmatsu nor any
of its member firms has any liability for each other's acts or omissions. Known
as employers of choice for innovative human resources programs, they are
dedicated to helping their clients and their people excel.S.

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"

GETTING CONSUMERS TO SHOW THEIR CARDS
Some consumers are holding on to their cards, having simply forgotten
about them , given that the holiday period has passed.
For those consumers who had already redeemed their cards, a majority (62
percent) spent more than the face value of the card. Further, by the end of the survey period, 76 percent of
teens' cards were partially or fully redeemed vs.
A whopping 82 percent of teens would like to receive a gift card for
Valentine's Day.S.

For more information please visit www.

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Stacking the Deck: Deloitte + Touche Finds Gift Cards Likely Represented Nearly $18 Billion in Sales During December and January

Others may need a
reminder or incentive to use them.S. For more
information, please visit the U."), to promote free tournament games.
Best of all, casual games are inexpensive (usually around $15-20 each) and
can be purchased online, so the game is available right away.com )


Games that can be played online with a web browser .

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The survey found that adults received 3.98.com Corporation has established a network of
localized web sites that target Greater China and overseas Chinese
communities, with over 100 million registered users. CYOP's central games portal, www. "Casual word and puzzle computer
games such as 'Bejeweled ' can help people exercise and enhance their
concentration and focusing skills, and control stress by cognitively 'blocking
out' the negative stresses of the day, at least temporarily," says Dr. Carl
Arinoldo, a psychologist in Stony Brook, N.

Some require browser components such as Java, JavaScript , or Shockwave, but all are playable through the web browser.

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We consider this
agreement to be a significant milestone for CYOP and a strategic
leverage of our Pool game offering with SINA U.popcap.

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If the 1. Retailers, as a result, are
rewarded with higher profit margins from the sale of full-price merchandise . "As mentioned in our
November Pre-Holiday Survey, retailers will be well served by launching gift
card redemption campaigns, as they are unable to report the sale until the
card is redeemed," said Weiner."

A TRUMP CARD FOR TEENS
Gift cards are also becoming a big hit with teens , as they reported
receiving 2.deloitte. will offer CYOP
exclusive promotion for CYOP's free tournament games of online poker
and online billiards type games targeting global online Chinese users. We will
appropriately keep our shareholders informed with progress and
developments.aol.

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2 gift cards during the holiday
season just ended. On average, for those consumers
who only partially redeemed their cards, they spent 60 percent of the value
during this five-week period.

Business Editors/Gambling Writers

VANCOUVER, British Columbia----CYOP
Systems International Inc.S.
PopCap's own website demographics reflect the increasing popularity of
casual games among women.

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More importantly , 61 percent of all gift cards received by adults in this
latest survey had been fully or partially redeemed by the end of January.
"These apparel results suggest that many consumers are willing to buy
full-priced merchandise with their cards," said Tara Weiner. 61 percent for adults.5 percentage points or less for
teens., Deloitte + Touche USA LLP is the member firm of Deloitte
Touche Tohmatsu , and services are provided by the subsidiaries of Deloitte +
Touche USA LLP (Deloitte + Touche LLP , Deloitte Consulting LLP, Deloitte Tax
LLP, and their subsidiaries) and not by Deloitte + Touche USA LLP.
Under this executed marketing agreement, SINA U.games.

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If consumers continue to spend those unredeemed cards in a similar fashion
as they did in December and that is, some consumers purchase more
than the face value of their cards -- then these unredeemed gift cards have
the potential to add as much as $13 billion to retail sales.
"Thus, Valentine's Day represents the chance to give the gift of time by
adding a gift card for a trip to a restaurant, spa or weekend getaway , in
addition to that box of chocolates."

Methodology: Results are based on an Internet survey of 3,934 adults and
335 teens on gift cards respondents. SEATTLE, "Casual" computer/videogames -- those
family-friendly, non-violent puzzle, word, trivia and classic arcade-style
games are now played by more than 100 million people regularly -- over half of
whom are female.com )
Microsoft Games Zone (http://zone.

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com Online, San
Mateo, California ("SINA U.
CYOP will focus on special sponsored tournaments from companies that
wish to reach a large Asian audience. With a recognized Internet
brand in China, SINA. There's
literally something for everyone, from spelling words with tumbling alphabet
blocks and matching sets of colored gems to caring for fish in a virtual
aquarium.

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com/us.

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5 gift cards were received as presents. Bank cards were the type most likely
to have been used by the end of January. On average, 57 percent of adults' total apparel purchase using the
card was for full-price merchandise.
Note: As used in this survey, the term gift card is synonymous with gift
certificate.
In the U.S."

About CYOP

CYOP is a developer and provider of online skill-games and
services for the online entertainment and gaming industries .cyopsystems.

Play Games.8% are female, 71% are over the age of 35 and more than 43% are married
with children.

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, an American Express gift card)
* 5 percent received at least one for a personal service, such as a
manicure
* 5 percent received at least one gift card for an internet site - (e. Teens have been more eager to
shop with their cards than have adults.com/ )
Real Arcade ( http://www.

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