association dedicated to serving
the business and public affairs needs of the companies
publishing interactive games for video game consoles, handheld
devices, personal computers, and the Internet.

interactive atari

"In 2006
D3PA will expand our reach through licensed properties on existing platforms
and developing original games for new platforms. - Genre-defining brand will return to its roots with innovations;
Full details to be revealed this summer -

NEW YORK, The video game franchise that
defines the action-driving genre and is the standard for interactive Hollywood
car chases is back as Atari, Inc.com.

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D3Publisher of America's strategic focus is on
licensed and original titles from leading third-party developers that appeal
to mass-market consumers or gaming enthusiasts . (Nasdaq: ATAR) today announced that the next
game in the Driver series is currently in development by its award-winning
studio, Reflections Interactive.
Information about Atari's current product line can be found at
http://www.S.

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com or by calling 877-216-6263.e3expo. The show, now in its
eleventh year, is owned by the Entertainment Software
Association (ESA), the U.S.

machine atari

For more information, visit
http://www.

videotopia traveling

No one under 18 will be admitted, including infants.

partnerships finances

Company Adds Two New Executives to Its Team

LOS ANGELES, D3Publisher of America , Inc.
Prior to joining D3PA, Quirion was the director of global brand management at
THQ, Inc.

perspective interactive

Based in Los Angeles,
D3Publisher of America distributes and publishes software for personal
computers and the major console platforms including Game Boy(R) Advance,
Nintendo GameCube(TM), Nintendo DS (TM), PlayStation(R) game console,
PlayStation(R)2 computer entertainment system, and the Xbox(R) video game
system from Microsoft.

perspective museum

traveling items

Motika served as a senior executive for 10 years with Interplay Entertainment,
including positions as vice president of strategic development and vice
president of sales. From 1999 to 2001, Quirion was a senior product manager of
core games at THQ, Inc.atari .

Global broadcast, print and online media.

Media -- Registration information for E3Expo 2005 media is
available online at www. For more
information, please visit www.

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WHERE: Los Angeles Convention Center, Los Angeles, CA

WHO ATTENDS:
Prominent players in the interactive entertainment industry
from more than 80 countries , including developers, retailers,
distributors, programmers, publishers and industry executives .

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com/media.

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Prior to her tenure at Interplay, Motika held executive
positions at Ashton-Tate, SoftMart , and Ingram Micro, representing more than
$150 million in sales."
Without yet revealing details , the brand will return to its game play
roots with a highly sophisticated, adrenaline-pumping car chase AI and
unprecedented vehicle dynamics and physics. The new game is set in a
photorealistic interpretation of New York City, features a seamless open
mission structure integrated around a central storyline, and will be one of
the first games of the genre to incorporate online play for console versions.
"PlayStation" and the "PS" Family logo are registered trademarks of Sony
Computer Entertainment Inc.

HOW TO REGISTER:
Industry Professionals -- Registration information for E3Expo
2005 conferences and exhibits is available online at
www.

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The Driver brand is a global phenomenon that has achieved sales in excess
of 11 million units worldwide .
E3Expo 2005

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WHAT: E3Expo 2005, the world's premier interactive entertainment
trade event, offers industry professionals who register before
April 15 a $75 discount on exhibit and conference packages.
Package prices range from $275 for a three-day show floor only
admission to $475 for complete access to the workshop and
conference program and the exhibit floor.

first time

"

D3Publisher of America, Inc.us.

Atari's 'Driver' Franchise Set to Break New Ground In 2006

Atari, Inc.

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com.

ADVISORY/E3Expo 2005 Pre-Registration Closes for Industry Professionals April 15th and Media April 11th

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"We have staffed the North American office with top industry executives
that have extensive backgrounds in the market," said Yoji Takenaka , executive
vice president and chief operating officer of D3PA. is a subsidiary of D3Publisher, with
headquarters in Tokyo.

Xbox is a registered trademark of Microsoft Corporation in the United
States and/or other countries. For questions, please contact the E3Expo
2005 Media Relations Team at media@e3expo.

financial perspective

D3PA, a subsidiary of D3Publisher, with headquarters in Tokyo,
established its Los Angeles office on November 1, 2004."
D3PA recently added Kim Motika as vice president of sales and operations
and Alison Quirion as vice president of marketing.d3p. "With
our next Driver game, we are concentrating on those qualities that defined the
franchise and established it as a perennial best-seller.

produced museum

mankind corporate

"Backed by a distinct driving dynamic that gave rise to a completely new
sub-category within the driving genre, and with millions of fans worldwide, it
is no surprise that the Driver franchise is often called the 'father of action
driving games'," said Marc Metis, senior vice president of Marketing. (Nasdaq: ATAR) develops interactive games for
all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.

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Qualified show
attendees will experience the debut of hundreds of highly
anticipated, never-before-seen computer and video game
products at E3Expo 2005 .

Members of the international financial community, including
investment bankers , venture capitalists, financiers and
analysts.

WHO OWNS E3EXPO:
E3Expo is the world's premier trade show for computer and
video games and related products.

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As vice president of marketing, Alison Quirion brings more than 11 years
of experience in the interactive entertainment software industry to D3PA. where she oversaw the marketing team responsible for core games and
the Disney/Pixar product line, representing more than $150 million in annual
domestic sales.atari. is a majority-owned
subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the
largest interactive games publisher in Europe..

WHEN: Early Registration Deadline For Media: April 11
Early Registration Deadline
For General Attendees: April 15
Conference Dates: May 17 - May 19
Exhibit Dates: May 18 - May 20

Please Note:
E3Expo 2005 is a trade event and not open to the general
public.

mankind museum

"Our goal for D3PA is to
become a key player in the video game industry in North America. The Company's 1,000+ titles include hard -
core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM),
Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament
2004, and Unreal(R) Championship; and mass-market and children's games such as
Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer (TM),
Dragon Ball Z(R) and RollerCoaster Tycoon(R).

Business Editors/Entertainment Editors /Technology Writers
ADVISORY.. Credentials required
for a media badge are outlined on the site and must be
emailed, faxed or mailed before the application request is
considered complete.theesa.

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(D3PA), a
publisher and developer of interactive entertainment software, today announced
the expansion of its Los Angeles office with the addition of two new
executives. For additional information on D3Publisher of America
and its products, visit the website at http://www.

About Atari
New York-based Atari, Inc.
All other trademarks are the property of their respective owners.
This policy is strictly enforced.e3expo.

lawsuits finances

D3Publisher of America Inc. Expands Los Angeles Operations

Motika comes to D3PA with
more than 20 years of combined experience as both a senior executive and
management consultant in the interactive entertainment software industry .,
"For 2005, we have a very select release schedule focusing on platforms
and genres where we see market opportunities," Takenaka continued. The new title is scheduled to ship in early
2006 for play on the Xbox(R) video game system from Microsoft, PlayStation(R)2
computer entertainment system and personal computer.com.com.

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