4
"Tiger.com and other leading
entertainment-oriented websites.

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, Phoenix Marketing International's
most recent market research study reveals that Minority Gamers spend almost
twice as much as Caucasian Gamers on monthly electronic gaming purchases. Asians are spending the most, while Caucasians are
spending the least amount of money on video games.

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Pluchino@PhoenixMI.

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Through a combination of custom
market research products, advertising and brand analytics, multicultural
research and sales optimization modeling, Phoenix partners with clients to
generate sound business and marketing opportunities and produce measurable
sales results and a return-on-investment on marketing development expenses. Based in Seattle, Washington, PopCap was founded in 2000 by three
friends from the online games industry , and has grown tremendously in the past
five years.

Computer games and gaming related software that you are free to download and share with friends.

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Not
surprising, with the slew of sports games available for the PSP, those gamers
preferring "Sports" are most likely to have already purchased a PSP.95 each. PopCap's games have been downloaded more than 150 million times,
and its flagship title Bejeweled has sold more than 5 million units across
all major platforms.

driving share

One-
quarter of all Gamers plan to purchase a PSP unit in the near future.

driving platform

Phoenix Marketing International also looked at the new Sony PSP. More than 100 million consumers now
play such games on a regular basis and according to industry research firms
approximately 53 percent of those players are female and two thirds are over
age 35.

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games gaming

popcap.

dos word

Minorities Spend More on Video Games According to New Market Research Study by Phoenix Marketing International

com

puzzle collections

SOMERSET, N. African-Americans and Asians are
most likely to have already purchased a PSP, while Caucasians are both the
least likely to have already purchased or plan to purchase a Sony PSP.
This robust sample yields a 95% confidence interval with an error margin of
+/- 0.PhoenixMI. The full, deluxe versions of these games can
be downloaded from those same websites and played for free for 60 minutes
using the "try-before-you-buy" sales model pioneered by PopCap.

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Bejeweled(R) 2, Bookworm(R) and Zuma(R) Now Available for the Mac(R)

MACWORLD EXPO, SAN FRANCISCO, PopCap Games(TM),
the leading developer and publisher of casual games for digital entertainment
platforms, today announced the immediate availability of three of its
top-selling word, puzzle, arcade and action games for Mac OS X version 10.

About PopCap
PopCap Games (http://www. Apple, Mac and Macintosh
are copyrights of Apple Computer , Inc. All other trademarks and registered
trademarks are the property of their respective owners , without intent to
infringe.

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However, when you look
at how much is being spent by preferred gaming genre, those who prefer
"Shooters" spend the most each month ($50), "Real-time Strategy" and "Sports "
games follow closely behind, added Pluchino. PopCap games are available for Web, PC and Mac, videogame
consoles, cell-phones, PDAs and other mobile devices, on-demand TV, in-flight
on leading airlines , and more.

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com/cgi-bin/prnh/20050214/NYM279LOGO )
When asked about gaming genre preference the top three are
(1)"Action/Adventure", (2) "Arcade" and (3)"Racing".com
http://www.

NOTE: PopCap and PopCap Games are trademarks, and Bejeweled, Bookworm and
Zuma are registered trademarks, of PopCap Games, Inc.

shooter cards

According to David Pluchino, Senior Research Manager at Phoenix "the results
indicate that Gamers spend approximately $34 per month on software and/or
hardware /accessories".newscom. "The Mac is a popular gaming platform and Mac owners are
among the most ardent consumers and creators of entertainment content so we're
excited to have our top games fully optimized for Tiger.

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The results in this article are based on a market research study conducted
by Phoenix Marketing International of more than 18,000 completed interviews. "PopCap's commitment to the platform with its suite of
extremely popular games is an exciting addition to the great gaming experience
the Mac offers."
The casual games sector, comprising family-friendly puzzle, word, trivia
and arcade-style games, has experienced tremendous growth in recent years via
the web, PC, console and mobile phones.

share gaming

video platform

Interestingly, among those currently not "gaming", one-in-twenty claim they
also are planning to purchase a Sony PSP.

driving word

com) is the leading provider of casual games in
the world.

developers video

"
"Apple's use of powerful technologies like OpenGL and our breakthrough
Xcode development tools make Tiger a great platform for developing eye-popping
entertainment," said Ron Okamoto, Apple's vice president of Worldwide
Developer Relations.

word platforms

J.
Phoenix Marketing International is one of the premier marketing services
firms serving the travel + entertainment, financial services, consumer
packaged goods, and automotive sectors.

PopCap Games(TM) Makes Biggest Hits Available for Mac OS X

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7%.

commodore shooter

Pricing and Availability
The games will debut in the Game Pavilion Arcade at Macworld Expo this
week and are also available at http://www. The games are
priced at US $19.

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apple.

adventure word

(Logo: http://www.

For Additional Information Contact:
David Pluchino
Phoenix Marketing International
285 Davidson Avenue, Suite 202
Somerset , NJ 08873
Phone: (732) 563-8504
Fax: (732) 563-8505
Email: David." The available games are Bejeweled 2, Bookworm and Zuma.
"We rely on Apple innovation in various stages of the game design and
development processes and are extremely impressed with what the power and
tools allow us to create," said Jason Kapalka, founder and Chief Creative
Officer of PopCap.