Far Cry M
2.
The program supports software companies who choose to be at the forefront of
innovation in our industry. We look forward to Zone4Play 's innovations
bringing benefits to our customers in the coming months.

driving games

"

"Two years ago, the Interactive Entertainment Merchant's Association
promised the public they would enforce policies preventing the sale of
M-rated video games to children under 17," said Dr.

wireless arcade

Retailers
need to stop selling violent video games to children, and lead all
entertainment sectors by embracing a universal independent ratings system.

Retail Enforcement

-- This year's Institute's survey of retailers found that retailers were
actually more lenient in their selling practices this year compared to
last.

-- Gaming and the Obesity Epidemic

Increasingly, it seems that the average gamer is getting heavier.
Under this agreement, Zone4Play will create and provide exchange betting
solutions for mobile devices based on the Betfair system. Zone4Play expects
these services to be made available to the Betfair community in the fourth
quarter of 2005."
Tom Johnson, Head of Product Development at Betfair said: "Zone4Play is
licensed to build and sell applications under the Betfair Developers Program.

All sites cover computer and console video games.

platform pinball

The Warriors M
4. Sid Meier's Pirates! E
9. For more information http://www.

cover pinball

Trends for the Next 10 Years

The Institute's 10 Year Overview also identified the following trends as
issues that the industry, researchers , retailers and parents need to begin
to address moving forward. F. M
3. Betfair also has more than 350,000 users and about
95,000 active monthly users.

computing video

Zone4Play.com

Investor Relations Contact:
Caspar Hill
+44-(0 )20-8834-8222
Caspar.

news reviews

"

"There has been significant industry progress and reforms over the last
decade, but ever more violent and sadistic games are still ending up in the
hands of children ," Dr. The secret shopper survey found that boys
as young as 9 were able to buy M-rated video games 42 percent of the
time and girls were able to purchase M-rated games 46 percent of the
time . Sly 3: Honor Amongst Thieves E 10+
7. By partnering with the world 's leading online betting exchange
company, Zone4Play will now have the ability to expand its customer base by
marketing to the 350,000 registered users within the Betfair system and to
act as an affiliate partner to Betfair in order to sign new users to the
mobile service.

pinball platforms

"

Other areas of special concern in the 10th Annual MediaWise Video Game
Report Card include: a student survey that shows M-rated video games are
more popular than ever; the widening gap between what kids do and what
parents know; and an update on the arcade industry's development,
implementation and enforcement of its rating system. Similar to previous
years, the Annual MediaWise Video Game Report Card provides parents a list
of recommended video games and games to avoid. The company processes
more than 3 million transactions per day and at peak times matches more than
12,000 bets per minute.com

coin fighting

Retailers would rather appear as
if they care about children instead of actually taking small steps to
protect them. Blitz: The League M
7. Grand Theft Auto: Liberty City Stories M
8.

driving awards

The National Institute on Media and the Family is an independent,
non-partisan, non-sectarian, nonprofit organization.

Highlights of the Report Card and 10 Year Report Include:

Call for a Ratings Summit

-- Despite 10 years of alert and repeated calls for improvement,
the Institute has concluded the ESRB system is beyond repair. Urban Reign T
11.
The service will be marketed to the 350,000 registered Betfair users as
well as to new customers who use mobile phones as their primary exchange
betting platform.

simulation adventure

Last year, girls were only able to purchase games 8 percent of the
time.

-- The Teaching Power of Games

The media revolution that laid the technological foundation for graphic
first-person shooter games and addictive online games has also been a
wellspring for games that teach learning skills, make exercising fun, train
professionals, and offer fun, safe and engaging entertainment. God of War M
9.

Resident Evil 4 M

MediaWise recommended games for children and teens

1. We Love Katamari E
8 .com

Zone4Play contact:
Idan Miller
SVP Marketing + Sales
imiller@zone4play .

awards fora

The National Institute on Media and the
Family, the nation's leading resource on the effects of media and video
games on children, today released its 10th Annual MediaWise Video Game
Report Card and a Ten Year Overview on the Past and Future of the Video
Game industry today in Washington , D. This year's MediaWise Video Game
Report Card highlights serious issues with the ratings system; lack of
parental involvement; and commends the responsible retailers and game
console makers.

Nationally syndicated columnist Steven Kent also spoke on the trends of
2005. "Unfortunately,
they're not making good on that promise. To this effort, we will renew our "Watch What Your
Kids Watch" PSA campaign in 2006, and expand beyond the 20 markets we
targeted in 2005.

platform reviews

David Walsh, Ph. "We feel the ESRB, which is owned and
operated by the video game industry, needs to be overhauled.

-- Family Friendly Settings

The incorporation of parental controls and family settings in the new
Microsoft Xbox 360, and the announcement by Nintendo last week that they
would do the same, are key developments that illustrate the partnership and
progress the Institute and others have made in the past ten years, and will
keep pursuing for the next ten years. Doom 3: Resurrection of Evil M
10. Conker: Live and Reloaded M
12. The Incredibles: Rise of the Underminer E 10 +
3.
Additionally, Zone4Play will participate in a betting revenue sharing
agreement for new users who use the service.hill@betfair.

puzzle reviews

The Institute's
mission is to maximize the benefits and minimize the harm mass media have
on children through research and education.

-- Video and Computer Game Addiction

Although the Institute was initially very skeptical about whether
computers and video games were "addicting" to some individuals, there
is now scientific evidence that the concept has validity.

10th Annual MediaWise Video Game Report Card

Ratings Education C+
Retailers' Policies B
Retailers' Enforcement D-
Ratings Accuracy F
Arcade Survey B-
Industry's 10-year cumulative grade D+

Game Lists: Rating:

Parent Alert! Games to avoid for your children and teens

1. Stubbs the Zombie in Rebel Without a Pulse M
5.

coin simulation

The Chronicles of Narnia:
The Lion, The Witch, and The Wardrobe T
6."
About Zone4Play:
Zone4Play Inc.

whose adventure

, president and founder of the National Institute on
Media and the Family, presented the 10th Annual MediaWise Video Game Report
Card and was joined by Senator Joe Lieberman to unveil the report card.

strategy driving

C. After a decade of research and monitoring, the Institute gave the
video game industry a cumulative grade of "D+. Walsh said. For more information, visit
www.mediafamily.
(OTC BB: ZFPI) - a leading developer of interactive software and technology
for the betting and gaming industry, today announced it has entered into an
agreement with Betfair, the world's leading betting exchange, to become an
affiliate partner providing mobile exchange betting solutions for the Betfair
community and for non-Betfair users.

pinball video

The number of young girls able to buy M-rated video games without
adult supervision skyrocketed.E.
Idan Miller, Zone4Play's Senior Vice President of Marketing and Sales is
quoted, "This agreement represents an opportunity for Zone4Play to
significantly enhance its position in the multi-billion dollar mobile sports
betting arena.

video zines

org on the Web or call 1-888-672-5437.
The Institute will convene a Ratings Summit in 2006 to be held with
leading parent, health and child welfare groups. Harry Potter and the Goblet of Fire E 10+
2. Legend of Zelda: The Minish Cap E
5. Backyard Baseball 2005 E

com

About Betfair:
Betfair is the world's leading betting exchange that enables customers to
bet at prices set by themselves and against each other.betfair.

fighting coin

Over the last ten years, video games have become one of the
most prevalent and popular forms of entertainment. That's
because the amount of time kids spend playing games, even non-violent and
educational games, is contributing to the obesity epidemic among American
youth .A.

Zone4Play Signs Multi-Year Agreement With Betfair

strategy games

Walsh.R. Dance Dance Revolution ULTRAMIX3 E 10+
10., a leading software developer + provider to the
interactive betting and gaming industry, delivering cross-platform systems
that are built for mass participation gaming over mobile, TV and the web. The
company's products include Multi player Poker, Blackjack , Casino, Lottery and
fixed odds games as well as a Management Application Suite(MAS) consisting of
a cross-platform management tool enabling a subscriber to seamlessly play
games on different platforms while maintaining the same virtual account
balance and user information regardless of service provider .

Contains sites whose main focus are to provide information, news, reviews, previews, articles, and fora .

simulation zines

PRESS RELEASE 10th Annual MediaWise(R) Video Game Report Card: Console Makers Have Evolved Ratings Have Devolved Most Retailers Take Step Backward with One

The Institute is also
calling for an Independent Universal Ratings System to replace the ESRB. WILMINGTON, Delaware, Zone4Play, Inc .

wireless platform

Parents Need to "Watch What Their Kids Watch"

-- Parents and children are on different planets when it comes to what
parents think their children are playing, and the games they are
actually playing. True Crime: New York City M
6. Zone4Play will charge a monthly subscription fee of
Betfair's existing customers who opt for the mobile betting service.
This agreement signifies Zone4Play's leadership position as a driving
force in the industry by providing highly advanced multi-platform solutions
enabling mass participation gaming across mobile phones, television and the
internet.

adventure fora

-- Who's Playing Video Games Now?

The most important trend in video games, one that has remained consistent
with every new Report Card: each year more kids play more video games for
more hours. Peter Jackson's King Kong T
4.

wireless adventure

One exception is Best Buy Corporation, which implemented its
policy in 2005 and scored a perfect 100 percent in clerk enforcement in
all of our sting efforts. For more
information: http://www.