com/cgi-bin/prnh/20040820/RESEARCH )
The targeted field for this report is the Sporting goods and Sports
wears/shoes field.----K2
Inc .com/webcast/strh13/kto/

About K2 Inc.

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(NYSE:KTO), a leading consumer products company, announced today
that Dudley Mendenhall, Chief Financial Officer, will be presenting at
the 34th Annual SunTrust Robinson Humphrey institutional investor
conference to be held at the Ritz-Carlton Buckhead in Atlanta , Ga.

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Current status and future prospects of sporting goods market
1.

Business Editors

CARLSBAD, Calif.net and at
http://www.

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EDT. or its subsidiaries
in the United States or other countries.

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K2's
diversified mix of products is used primarily in team and individual
sports activities such as baseball, softball, fishing, paintball,
watersports activities, alpine skiing , snowboarding, in-line skating
and mountain biking.

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(Logo: http://www .newscom.3.m. Among K2's other branded products are Planet
Earth(R) apparel, Adio(R) and Hawk(R) skateboard shoes, Tubbs(R) and
Atlas(R) snowshoes, JT(R) and Worr Games(R) paintball products and
Dana Design (R) backpacks.

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com/reports/c16025) has announced the addition
of White Paper on the Sporting Goods Industry 2005 to their offering.com
Fax: +353 1 4100 980

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2.
Future prospects of sporting goods industry - 'Consideration of potential
market of China'
Financial analysis of major manufacturers, wholesalers and retailers
Corporate organization chart of major manufacturers , wholesalers and retailers
Case studies 1) Consumer survey on inner wears
Individual profiles of major players Manufacturers (110 firms),
wholesalers (12 firms), retailers (12 firms )
Reference data: Export/import value of total sporting goods by country

This report is only available in Japanese.

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's investor presentation is scheduled for Tuesday, April
12th at 7:30 a.

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K2 Inc.

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Rawlings(R), Worth(R), Shakespeare(R), Pflueger(R), Brass
Eagle(R), Stearns(R), K2(R), Volkl(R), Ride(R), Marmot(R), Ex
Officio(R), Marker(R), Planet Earth(R), Adio (R), Hawk(R) skateboard
shoes, Tubbs(R), Atlas(R), JT(R), Worr Games(R), and Dana Designs(R),
are trademarks or registered trademarks of K2 Inc.

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1.

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4.

For more information visit
http://www .

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K2 Inc.

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It is targeted at manufacturers, trading companies, retailers and
wholesalers in this industry.com/reports/c16025

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets. is a premier, branded consumer products company with a
portfolio of leading brands including Rawlings(R), Worth(R),
Shakespeare(R), Pflueger(R), Brass Eagle(R), Stearns (R), K2(R),
Volkl(R), Ride(R), Marmot(R), Ex Officio(R) and Marker(R).

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researchandmarkets.

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K2 Inc. to Present at the 34th Annual SunTrust Robinson Humphrey Institutional Investor Conference

The presentation will be webcast live and
archived online on the Investor Relations section of the Company's
website at www.k2inc.

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Sports related sales transition by manufacturer and retailer
1. Key trends and future directions of major manufacturers,
wholesalers, and retailers
Market trends by product category Golf, ski, fishing, athletics, outdoor
goods, sports shoes, tennis goods, swimming, baseball , marine sports, etc.wsw.

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Research and Markets: Analyse This New White Paper on the Sporting Goods Industry in 2005

DUBLIN, Ireland, Research and Markets
(http://www. Current status and future prospects of sporting goods retail market
1.

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Research Contents:

Overview of the sporting goods market
1.

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