2K Sports Signs Licensing Agreement with WPT Enterprises Inc. for Console PC and Handheld Games Based on World Poker Tour Show

founder and President Steve Lipscomb.S.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software,
Inc. The Company publishes
and develops products through its wholly owned labels Rockstar Games,
2K Games and Global Star Software; and distributes products in North
America through its Jack of All Games subsidiary. Take -Two's common stock is publicly
traded on NASDAQ under the symbol TTWO.gamefly. "Sports Illustrated For Kids is one of the most admired
youth publications in the US; it was only natural for us to team up with such
a well-respected magazine.gamefly. Subscribers manage their GameQ(TM) online
and receive games directly from the U.

presents games

Business Editors/Entertainment Editors/High-Tech Editors

NEW YORK----2K Sports, the sports
division of 2K Games, a publishing label of Take-Two Interactive
Software, Inc. Poker is one
of the world's most popular pastimes and a natural fit for our
lineup . We are looking forward to having our WPT brand
available on the world's most popular game platforms . is an integrated global developer, marketer, distributor and
publisher of interactive entertainment software games and accessories
for the PC, PlayStation(R) game console, PlayStation(R)2 computer
entertainment system, PSP(TM) handheld entertainment system, Xbox(R),
Nintendo GameCube(TM) and Game Boy(R) Advance.
The Company maintains sales and marketing offices in Cincinnati, New
York , Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney,
Breda (Netherlands) and Auckland . WPT
Enterprises, Inc. (Nasdaq: LACO).

Safe Harbor Statement under the Private Securities Reform Act of
1995: This press release contains forward-looking statements made in
reliance upon the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended."
GameFly is the leading online video game rental service, offering more
than 3,000 games for the six major video game consoles -- Xbox (TM),
PlayStation(R) 2, GameCube(TM), Game Boy(TM) Advance, Nintendo DS(TM) and
PSP(TM). For $21 . For more information and a free trial, please visit
http://www.gamefly.

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Wednesday nights at 9 p.com

About WPT Enterprises, Inc. Photos and media information can
be found online at: www.worldpokertour.com/media

All trademarks and copyrights contained herein are the property of
their respective holders. The statements contained herein
which are not historical facts are considered forward-looking
statements under federal securities laws.
Actual results may vary significantly from these forward-looking
statements based on a variety of factors.

GameFly(TM) and Sports Illustrated For Kids Sign Marketing Alliance

"With the growing popularity of
video games, teaming with GameFly is a perfect way to introduce sports fans to
a great video game service and young gamers to the top youth sports magazine.

rockstar games

to bring everyone's favorite
poker show into the virtual world of interactive gaming. The
WORLD POKER TOUR airs in the U. ET/PT on
the Travel Channel and is the highest rated series in the network's
history.worldpokertour. The company
is also engaged in the sale of corporate sponsorships.

Leading Video Game Rental Service Reaches Out to Sports Fans Through
Partnership With Popular Youth Publication

LOS ANGELES, GameFly(TM) (http: //www.com), the
leading online video game rental service, and Sports Illustrated For Kids, the
leading youth sports publication, today announced a marketing alliance in
which GameFly will be a video game rental partner for the national magazine.
Beginning with the October 2005 issue, which hits newsstands today, and
continuing throughout the end of the year, Sports Illustrated For Kids
magazine will feature print advertising and promotions from GameFly, including
a 14-day free trial of GameFly's online video game rental service.

About GameFly
GameFly is the leading online video game rental service.S.

games rockstar

(Nasdaq:TTWO), today announced that it has signed an
exclusive licensing agreement with WPT Enterprises, Inc."
"This agreement with 2K Sports takes the WORLD POKER TOUR into
people 's homes in a truly interactive manner," said WPT Enterprises,
Inc."
The games will create an authentic WORLD POKER TOUR experience for
users simulating the excitement of the smash hit television show . The
WORLD POKER TOUR, the show that launched the sport, will broadcast 16
new tournaments filmed at leading casinos from Las Vegas to Paris,
beginning with the launch of its Third Season on March 2, 2005.take2games. (Nasdaq: WPTE) is a company engaged in the
creation of internationally branded entertainment and consumer
products driven by the development, production, and marketing of
televised programming based on gaming themes. WPTE is the creator of
the World Poker Tour(R), a television show based on a series of
high-stakes poker tournaments that airs on the Travel Channel in the
United States and more than 50 markets globally. WPT Enterprises
currently licenses its brand to companies in the business of poker
equipment and instruction, apparel, publishing, electronic and
wireless entertainment, DVD/home entertainment, casino games, and
giftware. is a majority owned subsidiary of Lakes
Entertainment, Inc. The
Company has no obligation to update such forward-looking statements ."
"GameFly is a leader in online video game rentals," said Dave Watt,
Publisher of Sports Illustrated For Kids. For more information on GameFly, visit http://www.com.
GameFly is also a great source for high quality, used video games at
exceptional prices.

About Sports Illustrated For Kids
Sports Illustrated For Kids, the first sports magazine written for kids
ages 8 and up, connects with its readers through their passion for sports.sikids.

NOTE: GameFly, Ready to Play and FastReturn are trademarks of GameFly,
Inc.

tennis games

The console,
PC, and handheld games are in development at both Coresoft and
Backbone studios. "Gamers will have a chance
to feel the exhilaration that our WPT players do when they grab one of
those monster pots. Take-Two also
manufactures and markets video game accessories in Europe, North
America and the Asia Pacific region through its Joytech subsidiary. For more corporate and product
information please visit our website at www.

WPT Enterprises, Inc. Such forward-looking
statements are based on the beliefs of our management as well as
assumptions made by and information currently available to them. With a choice of
more than 3,000 titles, GameFly delivers the widest selection and availability
of games for the PlayStation (R) 2, Xbox(TM), GameCube(TM), Game Boy(TM)
Advance, Nintendo DS(TM) and PSP(TM) without the hassle of due dates or late
fees. All other trademarks are the property of their respective owners.

table rockstar

(Nasdaq:WPTE )
for WORLD POKER TOUR(R) (WPT) interactive poker games.
"The WORLD POKER TOUR is fast becoming one of the most
recognizable properties in entertainment," said Steve Glickstein, Vice
President of Publishing for 2K Sports. "We are very excited to be
partnering with WPT Enterprises, Inc.m. For show information, tools for improving poker play, and
other WPT news, fans may log on to www.com . These important factors are
described in the Company's Annual Report on Form 10-K for the fiscal
year ended October 31, 2004 in the section entitled "Risk Factors".
Additionally, a free one-year Sports Illustrated For Kids subscription will be
offered to all new GameFly subscribers when they sign up for the video game
rental service.
"Sports games are extremely popular, especially with younger gamers," said
Sean Spector, co-founder and vice president of marketing and business
development, GameFly.95 a month, GameFly subscribers can rent two games at a time and
keep them for as long as they like. Postal Service via first class mail.com. The
magazine offers kids the access to athletes and sports information that they
want with in-depth reporting, action photography, first -person athlete
accounts and other features. The magazine, books and web site, http://www.com,
promote positive values, good sportsmanship and the fun of reading.