"
The Longest Yard game will be available for purchase directly from
US carriers starting on May 27th.

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Guild duels, buy, sell and trade virtual merchandise,
build fortresses and even raise their own virtual Dragon. announce the May 27th release of
The Longest Yard wireless game, based on Paramount Pictures, MTV Films
and Columbia Pictures' new remake of the hit movie from the seventies
starring Burt Reynolds."
"Taking a great brand like The Longest Yard to the mobile
marketplace is challenging because the movie has a large fan-base that
love its exciting football game sequences.

ringer into

winners game

yard ground

What: Planetwide Games will hold an official launch party at Digital
Hollywood in Los Angeles for RYL: Path of the Emperor, a leading Massively
Multiplayer Online Role Playing Game (MMORPG), which recently announced a
$1 ,000,000 tournament within the game.com Web site.com

About Reaxion

Founded in 2001, Seattle -based Reaxion is a market leading
publisher and developer of cutting edge 3D, 2D and multiplayer mobile
games.

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Summary: Leading video game offering $1,000,000 prize throws official
launch party in Los Angeles at Digital Hollywood.
For more information and tournament rules, visit www.

horseshoes ringer

ryl .

javelin flaming

Our mission is to create games featuring engaging
situations, dazzling graphics, dynamic gaming communities and top
entertainment brands. NVCP manages the merchandise licensing, home
video, music, book and interactive software businesses for Nickelodeon
brands and characters as well as the properties of Comedy Central,
Spike TV and MTV Networks International, as well as some non-Viacom
properties.

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company) is establishing itself as a provider of leading online video
game interactive entertainment.com.

About Viacom Consumer Products

Viacom Consumer Products is a part of Nickelodeon + Viacom
Consumer Products (NVCP).

jarts rings

The new movie opens May 27th and stars Adam
Sandler , Chris Rock, Nelly and Burt Reynolds.com.

A lawn game where rings are laid on the ground and a large javelin is thrown into the rings; not unlike horseshoes.

winners unlike

"Today, there are many ways to promote and extend a movie using
different touch points to reach viewers. "With
Reaxion's help, we've been able to take The Longest Yard brand to the
mobile marketplace with a game that is as fun and entertaining as the
movie. With titles available through more than 50 top CDMA and GSM
wireless carriers, Reaxion has access to over 160 million subscribers
worldwide.

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Who: Based in Costa Mesa, CA, Planetwide Games (a Bluetorch On-Line Games,
Inc.

ringer game

When: March 30, from 5:45 to 8:30 pm." said Nathan Manning,
Reaxion's VP of Marketing.

rules game

RYL: Path of the Emperor is now available for download at www.2 million registered users worldwide. Visit http://www.RYL.

mentions ground

The Longest Yard Mobile Game Based on Paramount Pictures MTV Films and Columbia Pictures' New Movie to Be Launched by Reaxion on May 27th

Business Editors/Entertainment Editors

HOLLYWOOD + SEATTLE----Viacom
Consumer Products and Reaxion Corp.reaxion. Gamers will also be able to get global high
score rankings with other gamers through Gamarama.

game rules

"Reaxion's mobile games have reached a
level with dynamic visuals and game-play that it is possible to
translate popular entertainment brands for mobile gaming in a way that
is satisfying to fans.

ringer lawn

PRESS RELEASE Media Alert: RYL: Path of the Emperor 'Golden Launch ' Party at Digital Hollywood

Player Skill-Based Tournament.

Risk Your Life Web site

In RYL: Path of the Emperor, players meet other players in a diverse real
time environment where thousands of players simultaneously compete and take
part in specific quests and missions, fight monsters and other players,
battle in Guild vs.net or
http://www.

jarts ground

net.

Where: Co-located with Digital Hollywood in the Venice Room of the Lowes
Santa Monica Beach Hotel.PlanetwideGames. Mobile devices are key to
target our demographic and reach fans on a global basis," explains
Sandi Isaacs, VP Interactive at Viacom Consumer Products .tly.

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RYL is one of the world's most
popular video game properties with 8.net.longestyard. Reaxion
has published successful titles including Fight Hard 3D, Pro Curling,
Mahjong and Minigolf.

table mentions

ryl. More information on The Longest Yard
mobile game is available at http://www.

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com is
Reaxion's gaming community where gamers can compete, find information
about Reaxion's games , manage their account and interact with other
gamers, including taking part in polls and other community activities. As a mobile entertainment publisher and
developer, Reaxion makes it easy for established entertainment
companies, including Paramount, Warner Music Group and Nickelodeon, to
take their content and license assets to the mobile market.

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Created and published by
Reaxion, a market leading publisher and developer of cutting-edge 3D,
2D and multiplayer mobile games, The Longest Yard delivers an
extension of the movie experience using groundbreaking graphics, sound
and animations. Gamarama . In addition, NVCP manages the merchandise, interactive,
book, and wireless licensing for Paramount Pictures properties.

annual rules

The
game will offer an historic $1,000,000 Grand Prize to the winner of a
Player vs. With a unique combination of sports excitement and
action, players will be able to navigate their prison football team to
victory over the warden's team using numerous offensive plays and
every dirty trick in the book to foul, trip, shove and push their way
to the top. Nickelodeon,
MTV Networks , Comedy Central and Spike TV are trademarks of Viacom
International Inc.

rings where

Special Party Guests include Atari founder Nolan Bushnell; Winner of the
Virgin $1,000,000 giveaway and creator of the Game Sack, Shawn Nelson; rap
artist, WON-G; and creator of the SoReal video mod characters, Kris
Renkewitz. The
NVCP business represents over $4 billion in retail sales.

plays winners

com and Reaxion's
Gamarama .
For more information on The Longest Yard movie, visit the official
website at www.