com), will debut next
generation multiplayer games, featuring Yahoo! Poker, which
exemplifies the exciting new titles coming from Yahoo! Games.
At E3 May 18-20, Yahoo! Games can be found in Booth #2200 in the
West Hall of the Los Angeles Convention Center. For more information
or to arrange for a meeting with Yahoo! Games ' executives, please
contact Lynne Hentemann at 310-907-2725 or hente@yahoo-inc. Ziff Davis Media Game Group
reaches 8 million core gamers per month, making Ziff Davis Media the largest
publisher of video and PC game magazines in the United States.


gamer recognised

The game offers multiple game play options, including a
tournament style no-limit multiplayer game like the pros play, as well
as a single-player career mode that takes a player through five
different casinos.com

About Yahoo ! Games

Yahoo! Games (http://games.
Ziff Davis Media is a leading integrated media company serving the
technology and videogame markets. ONLINE GAME GENRES: FROM MASS-MARKET TO HARD-CORE
1. Traditional Board/Card and Parlor Games
2. The Big Picture: Hard-Core vs. Moderate Gamers
5.

showed everquest



-- 58% have purchased a game for their mobile phone. Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published.S.com.com/reports /c14186 ) has announced the addition
of Online Games: Game Genres and The Online Gamer 2004 to their offering
(Logo: http://www. Ultima Online
2.

addictive marriages

"I think PC-to-mobile game play gives the wireless gamer an
incentive for multi-player gaming, knowing that a base of PC online
gamers are ready to play. Headquartered in Sunnyvale, Calif.com, eWEEK. Hard-Core PC Gamer Players
4.

serious addicts

Yahoo ! Games Shows Its Hand as Yahoo! Poker Debuts at E3 Expo; Flagship Title Features New Multiplayer PC -to-Mobile Capabilities and Avatar Integration

yahoo.S. Female Game Players
7.

serious addicts


Yahoo! Poker integrates Yahoo! Avatars, graphical and customizable
characters that millions of consumers have already created to
represent themselves while connecting to friends and family online, to
make the multiplayer game more engaging."

World's Best Touring Poker Professionals Grace E3 booth

The poker world is so excited about Yahoo! Poker that professional
players Phil Laak and Antonio Esfandiari, as well as an additional
surprise poker superstar, will be in Yahoo!'s E3 booth to teach poker
tips and tricks to convention attendees.
Yahoo! is the No. Pocket
Games readers are now 20 years old on average, and 13% of the readership is
female compared to 9% in 2003.

The contents of this report are as follows:

I.com
-- FunBrain
-- Headbone
-- Kaboose
-- MaMaMedia
-- Nick. Role-Playing Games (RPGs)
10.

clues gamer

"Yahoo!
Poker 's innovative PC-to-mobile technology makes it possible to never
miss poker night again by providing a portable connection to thousands
of players worldwide on their PCs. Millions of new users and gamers of all types visit Yahoo!
Games each month to play and to discover the best in games. SAN FRANCISCO , According to a recent Pocket Games
readership research study conducted by videogame magazine publishing market
leader Ziff Davis Media Game Group, portable gamers are shifting to an older
and more diverse demographic segment than it has been historically.com features
exclusive editorial content in addition to content drawn from Ziff Davis Media
Game Group magazines Electronic Gaming Monthly, Official U .com
and 1UP. The Company also produces highly-targeted b-to-b and consumer
technology events including DigitalLife. Additional information is
available at http://www. Part I is a detailed look at online game genres.

adversely stimulates


The recent popularity of the Nintendo DS and Sony PSP handheld gaming
devices appears to be the major impetus for these shifts: the study shows that
42% of Pocket Games readers own a Nintendo DS and 13% plan to purchase one
within the next 12 months.newscom. Puzzle Games
3. Persistent Worlds
12.

dopamine gamer

"
The study shows cell phone gaming also on the rise, with 38% of mobile
phone owners playing games on their phones.

Pocket Games Readers -- Heavy Purchasers and Influencers

* Pocket Games readers shop 16 times a month for gaming products . Retail Hybrids
3.com
-- PBSKids
-- Sports Illustrated For Kids
6.com Demographics
EA.

dopamine everquest

Most new mobile phone handsets will feature Yahoo!
Poker in the games selection menu, starting with Sprint handsets this
summer. (Nasdaq:YHOO) is a leading provider of comprehensive
online products and services to consumers and businesses worldwide. THE ONLINE GAME PARADIGM

F. Hard-Core Video Game Players
3.

teenagers schlimme

Ziff Davis Media Game Group Announces Pocket Games Research Study Results



* 76% have recommended handheld games to friends.S.com . ONLINE GAME CONSUMER105
A. Mass-Market/Casual Game Players
6.

addictions everquest


"Yahoo! Games is thrilled to provide gamers of all ages and tastes
-- from casual games to PC video games -- a sneak peek at our new
games and services with a spotlight on Yahoo! Poker, our marquee new
game," said Geoff Graber, general manager, Yahoo! Games.

About Ziff Davis Media Inc. First-Person Shooters
Quake
Unreal Tournament
Aliens Online
Half-Life
StarSiege Tribes
Soldier of Fortune
Army Training Simulations: from Medal of Honor to SOCOM and Call of
Duty
(1) Medal of Honor
(2) America's Army
(3) Battlefield 1942
(4) Call of Duty
8. OVERVIEW

B.

schlimme gamer

S. Yahoo! Games
also gives hard core video gamers what they want, from the latest game
news, cheats, tips, previews and other exclusive game information, to
helping them easily connect with friends to play their favorite
multiplayer games.

About Yahoo!

Yahoo! Inc. Computer Gaming World is the longest
running and most respected publication for core PC gamers. This report has
been prepared by utilizing a variety of primary and secondary research
techniques including: telephone and personal interviews; analysis of market
surveys, trade journals and company literature; extensive database searches;
and DFC Intelligence's original compilations and analysis. Massively Multiplayer/Persistent Worlds
4 . Children's Entertainment
-- Alfy.com/reports/c14186

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

addictions particularily

com) is the leading destination
for online games with one of the largest game communities on the
Internet.
"The PSP especially is geared towards more general consumer use, with its
music and media playing capabilities, and the innovative DS continues to
retain its strong franchise base. OVERVIEW

B. Simple Action Games
4.
-- Cartoon Network
-- Disney
-- FoxKids. CONSUMER PROFILES
1.

effected addicts

,
Yahoo!'s global network includes 25 world properties and is available
in 13 languages.
Ziff Davis Media Game
Group conducts several important readership and other videogame research
studies each year including the industry's staple, Digital Gaming in America,
which it debuts at its annual Electronic Gaming Summit in Sonoma, California
in August.com, ExtremeTech.ziffdavis. Traditional Action/Sports/Racing/Fighting
Fantasy Sports Leagues
7. Asheron's Call
4. Mass -Market
Sony Online Entertainment Demographics
MSN Zone.com
Fax: +353 1 4100 980


serious gaming

Yahoo!
Games' industry leading and extremely popular casual games area
attracts users who enjoy downtime with popular games like card,
arcade, word and board to play alone or with others, as well as
playing and trying out the latest downloadable games.
Part II is an overview of the online game consumer.com. Strategy Games
9. Simulations
11. CHAT AND COMMUNITY

G. EverQuest
3. Dark Age of Camelot
5. Other Noteworthy and Upcoming MMOGs /Persistent Worlds
Anarchy Online
City of Heroes
Dragon Empires
Dungeons and Dragons Online
Earth and Beyond
Eve Online: The Second Genesis
Final Fantasy XI
Guild Wars
JumpGate: The Reconstruction Initiative
Legacy Online
Lineage
The Matrix Online
Middle-Earth Online
Motor City Online
Mythica
Neocron
Project: Entropia
PlanetSide
Ragnarok Online
The Saga of Ryzom
Second Life
Shadowbane
Shattered Galaxy
The Sims Online
True Fantasy Live Online
Ultimate Baseball Online
World of WarCraft
World War II Online

II.

Gaming addiction has been recognised as a serious problem for many years.

grind clues

Yahoo! Games will also have
game stations in Chicago's Union Station so passersby can get into the
E3 action and play Yahoo! Poker with the pros. The site taps into the Game Group's
unparalleled editorial resources to provide a rich body of reviews, previews,
cheats, Top 10 lists, downloads, news and stories.

recognised gamers

Furthermore, 27% of readers currently own a PSP and
57% are considering purchasing one within the next 12 months. On average , they give
recommendations to 8 other gamers. Ziff
Davis leverages its content on the Internet with a network of highly-targeted
technology and gaming sites including PCMag.

Research and Markets: Study the Game Genres and The Online Gamer for 2004

Prize-Oriented Games

E.

It is noted as being particularily addictive when it concerns Massive Multiplayer Online Games, where many addicts retreat in to an online universe to the exlusion of all else.

addicts schlimme

yahoo.

* Pocket Games readers use mobile phones to play games:

-- 59% own a mobile phone. In the United States , the Company publishes 10 magazines
including PC Magazine, Sync, ExtremeTech, DigitalLife, eWEEK , CIO Insight,
Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U.researchandmarkets . THREE BROAD CATEGORIES OF ONLINE GAMES: COMMODITY GAMES, RETAIL HYBRIDS
AND SUBSCRIPTION GAMES
1.

addictive effected

Game fans who want Yahoo! Games wherever whenever
have Yahoo! Mobile Games, available on most major carriers. 1 Internet brand globally and the most trafficked
Internet destination worldwide . PlayStation Magazine is the #1 publication for
passionate PlayStation and PSP gamers.
PlayStation Magazine. DUBLIN, Ireland, Research and Markets
(http://www. THE TRADITIONAL VIDEO GAME AND COMPUTER GAME GENRES

C.com Demographics
Number of Online Gamers
2. Child Game Players

For more information visit
http://www.researchandmarkets.

stimulates addiction

----At this year's
Electronic Entertainment Exposition (E3), Yahoo! Games, the leading
online games site(1) (http://games."

Yahoo! Poker Integrates Yahoo! Games' New Features and Services

Yahoo! Poker is a Texas Hold 'Em game that enables up to 10 people
to play at once, connected with their mobile phones or through Yahoo!
Games on their PC.

Yahoo! and the Yahoo! logo are trademarks and/or registered
trademarks of Yahoo! Inc.

addictive particularily



Business Editors/Video Game Writers/High-Tech Editors
E3Expo 2005
Booth #2200

SUNNYVALE, Calif. Yahoo!
Poker is one of the first PC-to-mobile games available in the U. All other names are trademarks and/or
registered trademarks of their respective owners

(1)NNR -- January 2005



"Some of the new portable devices are designed to appeal to a much more
mainstream and upscale audience than the traditional gamer crowd," said John
Davison , Vice President and Editorial Director of Ziff Davis Media Game Group.

Methodology
The 2005 Pocket Games reader research study was conducted in April 2005 by
Ziff Davis Media Game Group from a sample of newsstand readers who filled-out
an online survey to qualify for a sweepstakes draw. The Company is an information services
provider of technology media including publications , websites, conferences,
events, eSeminars, eNewsletters, custom publishing, list rentals, research and
market intelligence. The Company exports the power of its brands
internationally, with publications in 40 countries and 20 languages. Simple 'Commodity' Games
2.

neurotransmitter gamers

It covers the PlayStation
2 , Xbox, GameCube, Nintendo DS, Sony PSP, and all relevant and emerging game
systems. With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets.
The Online Game Market 2004 is based on a review of historical trends and
opinions of leading members of the video game industry, including analysts ,
consultants, developers, publishers, retailers and consumers. Today's Game Types Define Tomorrow 's Consumer Type

D.

addiction stimulates


"The merger of mobile and online games offers a number of
interesting possibilities," noted Schelley Olhava, IDC Program
Manager.

About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States. ONLINE GAME GENRES
A. Post-Modern Parlor Games: Trivia/Game Shows
5 .

recognised addictive

,
allowing players to get in a game of poker virtually anytime,
anywhere, on any device.

-- 38% play games on a mobile phone. Official U. 1UP. PlayStation
Magazine and Computer Gaming World.com/cgi-bin/prnh/20040820/RESEARCH )
This 120-page report is an excerpt from "The Online Game Market 2004" and
is divided into two parts. PERSISTENT WORLD MASSIVELY MULTIPLAYER GAMES: A DETAILED LOOK
1.

In particularily serious cases gaming addiction has led to the break up of marriages and families, the loss of jobs and in some cases even suicide.

anonymous showed

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