The Company projects penetrating approximately 15,000 pet retail outlets by
the end of 2006 with all seven product lines, which is approximately 70% of
the total pet retail outlets available to the Company in the United States
and Canada.

Pet Ecology Brands, Inc.
According to U.

simon animal

petecology.

The Company projects recognizing $ 30,265,318 in gross revenues during
2006.

purchasing journals

Flavored Liquid Medications Now Available to Pets

K-9 Fat Free Dog
Treats, with their new packaging and updated design, are scheduled to be
available for shipping within the next three weeks.084 of earnings per share in 2006 .
and more.

medicine written

com -- announced today it has completed its management
review of operations for its current year ending December 31, 2006. The Company anticipates marketing a total of seven products and
product line extensions in 2006.S.
Our strategy is to continue to launch innovative products in 2006 and
beyond, to these established distribution channels, and thereby avoid
significant customer acquisition costs associated with a launch of our
products into the mass market. It has the ability to help indicate certain diseases commonly
occurring in cats. They are also cholesterol free and sodium free.

producers dog

Apothepet's New Tasty Liquid Medication Keeps Pets Healthy + Happy

WASHINGTON , Dogs, cats, bunnies and even iguanas
will now be healthier and happier thanks to new flavored liquid medications
provided by Apothepet (http://www. And, according to the
Physicians' Desk Reference , liquid medications are absorbed into the system
more quickly, resulting in faster recovery times .

PRESS RELEASE Pet Ecology Brands Inc. Announces Gross Revenue and Earnings Guidance for 2006

The Company anticipates
launching its fat free cat treats and vitamin enhanced dog treats by the
end of March, and also a line of reduced fat and sodium microwavable
gourmet cat dinners at the end of June. The maximum dilution in 2006 through these incentive
stock options and stock grants should not dilute earnings below
approximately $ .

Other products anticipated being launched by Pet Ecology Brands in 2006
include the first fat free cat treat, a vitamin enhanced dog treat, a low
sodium and low fat microwavable gourmet cat dinner; and two product line
extensions for the Scientific cat litter line to help indicate feline
pregnancy and diabetes.

Publications related to Animal health .

manuals horse

A recent study revealed that only 10 percent of cat owners and 30 percent
of dog owners succeed in medicating their pets correctly. Based upon an
estimated 83,461,654 outstanding shares at the end of 2006, the Company
anticipates $ .

subscription veterinary

The Company
should recognize $3,950,000 of licensing revenues in 2006, which has very
little or no direct costs associated with this revenue stream, and thereby
will be recognized as net income by the Company.

veterinary animal

A
sponsorship agreement was recently made with ARF House, located in Sherman,
Texas, the 3rd largest animal rescue organization in the U.

stock chesterfield

Pet Ecology Brands, Inc. It is completely safe for cats and our environment, and does not
contain any sodium bentonite, as used in competing brands.

subscription beef

The Company anticipates recognizing average gross margins of 50% on its
seven product lines during 2006. However, the Company's
earnings could be diluted by stock grants and stock options available to
senior management based upon the achievement of the Company's projected
goals including gross revenues, earnings, timely new product launches and
market penetration.07 per share, if all such options and grants are fully
vested in 2006.

animal dairy

The Company will also
sponsor various animal charities and events throughout the country. We proved in 2005 that our marketing
strategy of specifically targeting the specialty pet retailer, professional
breeder and veterinarian channels, was the correct strategy for a company
such as ours, which has unique products new to the pet products industry. However, this litter not only warns of possible
illness, but may also help indicate how far along the illness may be by the
color the litter changes to, thereby providing the pet owner significant
additional benefits and an early warning system concerning the cat's
health.

manuals journals

Based
upon this review, the Company announces its guidance for the financial
results it expects to achieve in 2006.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements, other than the statements of historical facts may be
deemed to contain forward-looking statements with respect to events, the
occurrence of which involves risk and uncertainties, including, without
limitation, demand and competition for the company's products and services,
the availability to the company of adequate financing to support its
anticipated activities, the ability of the company to generate cash flow
from operations and the ability of the company to manage its operations.

purchasing stock

(OTC: PECB) --
www.

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on
the market that meet the standards of the U.

ranchers relating

com), a trusted, reliable
veterinary pharmacy that offers value-priced prescription pet medications.
The pharmacy also offers pills, transdermal gels, compound capsules and herbal
and holistic options.

pets cattle

Jane Lorenzen, Chief Operating Officer of Pet Ecology, in discussing the
Company 's guidance stated: "We believe that 2006 will be the breakout year
for our company which is the culmination of several years of research and
development, strategic planning and the hiring of some of the best
professionals in our industry.

manuals stock

News & World Report, "the number one health problem for
dogs is obesity.

veterinary relating

Apothepet specializes in the FLAVORx system of flavored liquid medicine
and can provide a liquid suspension for virtually any prescription medication. Also planned are line extensions on
its patented litter that are designed to help indicate pregnancy and
diabetes. The Company will begin a direct mail campaign to over 14,000
professional cat breeders this month, as well as an introductory campaign
for its K-9 Fat Free Dog Treats. The Company is also
projecting $2-$3,000,000 in media costs for 2006, including print,
television, radio, and internet media, as well as major trade journals and
pet-oriented consumer magazines, such as Pet Products News, Cat Fancy, Dog
Fancy, Veterinary Practice News, Cats & Kittens, Cats USA, and Kittens USA..S.

journals publisher

The technique used is similar to that found in Merck's
Veterinarian Manual.

veterinary mounsey

Some of Apothepet's medication flavors include:
* Scrumptious Peanut Butter
* Shrimp Cocktail
* Bubble Gum Treat
* Radical Raspberry
* Crispy Bacon
* Sardine Splendor
* Crunchy Celery

Apothepet is a fully accredited prescription veterinary pharmacy with a
staff of registered pharmacists and veterinarians who provide real-time
customer service and consultation services to pet owners.

Gross revenues of the Company will be enhanced with its licensing
agreements presently being finalized for the United States mass market, the
European specialty pet retail market, and the mass market in Asia.

Operating income for 2006 is projected to be $ 11,174,887, pre-tax income
of $8,094 ,847 and with the utilization of approximately $5,000,0000 of net
operating loss carryforward due to the Company's start-up losses, the
Company should achieve after-tax earnings of $7,011,650. We will use these projections as our benchmarks for
each month in 2006, and plan to announce each month 's progress to the
public by the 10th of the following month.S." Today, dogs are fed fat rich food and treats, and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition.

purchasing relating

National advertisements on cable and network channels and regional TV
outlets are scheduled to begin in February 2006. However, the Company also projects a
substantial increase in marketing and general administrative expense due to
its continuing national rollout of its various products. This includes
adding a minimum of 10 support staff and customer care representatives in
its home office in Dallas, as well as hiring, training and monitoring a
minimum of 20 field representatives , who will work exclusively for the
Company and be located in the top 20 geographic areas where the Company has
maximum specialty retailer penetration. The litter is
ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand
based products); it is 100% flushable and safe for sewer and septic tank
systems. The design helps
to protect the landfills, and yet does everything that clay litters do. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems, to skin and kidney diseases, to circulatory and immune system
issues .

stock medicine

Apothepet will help maintain
the loving bond between animal owners and their pets because animals respond
favorably to Apothepet's tasty medicines in liquid form. Presently, the Company has
implemented distribution agreements with 8 distributors, representing
potential market penetration into 12,000 specialty retailers,
veterinarians, and breeders, located throughout the United States and
Canada . The
Company has decided that its launch of several of its products in the mass
market in the United States, as well as Europe and Asia, is better
accomplished in the short term through licensing , as opposed the Company
incurring the substantial costs associated with such launches.

owners subscription

apothepet. Currently available are Scientific
Professional Cat Litter and the Company's recently announced Professional
Breeder's bag, for high-volume, professional users. The Company is currently attending the
North American Veterinary Conference in Orlando, FL, presenting its
products to over 10,000 veterinary professionals. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat.

dog mounsey

Show your Pet Some Love by Flavoring Its Medication
This Valentine's Day!

"

About Pet Ecology Brands, Inc .

veterinarians stock

Apothepet's flavored
liquid medications can help increase compliance among pets as these
medications are easier to administer than pills. In addition, the Company's 2006 projections include penetration
in another 16,000 retail distribution outlets, made up of professional cat
breeders and veterinarians , for a combined total of over 30,000
distribution outlets by the end of the year. Although there are substantial challenges
ahead for our officers and directors in managing our growth and the
significant amount of product launches in 2006, we believe that we have the
right management and marketing professionals in place to achieve our
objectives in 2006..

veterinary owners

The Company presently has 3 field
representatives covering Texas, Pennsylvania and Indiana, and anticipates
hiring and training a minimum of 2 additional field representatives per
month over the next eight months. has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly.

A 20lb package configuration is scheduled for release in the week of
January 9, 2006, designed specifically for professional breeders & kennels,
and will also be available for consumers in early Spring 2006.