For more information about skin cancer, visit the Academy's patient
education Web site at http://www. For more information, contact the Academy at
1-888-462-DERM (3376) or http://www.

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IZZE beverages and
Dubonnet were two of the vendors that donated generously to the anniversary
party, along with food catered by Chefs, Inc. In fact, 77 percent of women vs.) in collaboration with the
Academy.

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Millions of
people have seen Lococo and Vo help transform people on TV shows such as
"Extreme Makeover," "Head 2 Toe," "Movie and a Makeover ," "How Do I Look?,"
"The Today Show" and many others.

Celebrity clients of the Borrelli salons have included Liv Tyler, Heather
Locklear, Courtney Love, John Cusack and Tim Curry.com or
call 310-278-4430. Iatria was the
only spa named from the Southeast United States and is a medically
oriented spa specializing in such services as massages, facials,
manicures, pedicures, body treatments, waxing , tinting, laser hair
removal, and spa day packages.

About Iatria Day Spa:

Erika Mangrum is the President of Iatria Day Spa, which
specializes in such services as massages, facials, manicures ,
pedicures, body treatments, waxing, tinting, laser hair removal, and
spa day packages.

Information of interest to individuals working in the beauty and salon industry.

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" The new
Borrelli-Vo salon, which is scheduled to open in July, will have a fresh,
modern ambience.

New Survey Finds Majority of Women Still Associate a Tan With Beauty and Health

Despite the time and money needed to correct their past
behavior, the majority of women polled in a new survey conducted by the
American Academy of Dermatology (Academy) confirmed that women still prefer
the bronzed look over their natural skin tone. 89 percent); the
sunburns you have as a child increase your risk of developing skin cancer as
an adult (81 percent vs."

Headquartered in Schaumburg, Ill., the American Academy of Dermatology
(Academy), founded in 1938, is the largest, most influential, and most
representative of all dermatologic associations.

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(Click here for details)
Recently, Borrelli Salons celebrated their 20th anniversary in West
Hollywood with a party just before relocating to Borrelli West Hollywood
salon.
"What's even more surprising is that the survey showed that 62 percent of men
and women responded that they know someone who has or had skin cancer, which
-- depending on its location and severity -- does nothing to improve your
looks and can be very detrimental to your health.org.

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After 20 years of setting style trends on
Santa Monica Boulevard, the Borrelli Salon & Spa relocates next to its
sister salon, B2V, on North Doheny Drive in West Hollywood. Bob Goen, former host of "Entertainment Tonight," led the evening
packed with long-time patrons and city officials. only 9 percent of women, and 32 percent of men wear protective clothing
when they plan to be outdoors for a long period of time vs. 70 percent); and having five or more sunburns during
your lifetime doubles your risk of developing skin cancer (77 percent vs.

C. A fourth location will open shortly in Downtown Raleigh.

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Rigel. Iatria Day Spa was recognized in the
magazine's April 2005 issue. Iatria Day Spa is associated with Dr.

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One area where both men and women are heeding dermatologists' advice is
staying out of tanning salons. Of the
10 percent of women who said they did use a tanning bed, the main reason cited
by 62 percent of those women was to get a "base" tan before the summer or a
vacation -- a myth that continues among die-hard sun worshippers despite being
dispelled repeatedly by dermatologists. "Our survey demonstrates what we've long known --
attitudes and behaviors go hand-in-hand."

About Launchpad Magazine:

Launchpad Magazine is published by Creative Age, a full-service
communications company committed to the publication of professional
journals and magazines of the highest quality.

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When probed about their knowledge of factors that contribute to an
increased risk of skin cancer, more women than men knew that getting a tan
from the sun can be dangerous to your skin (94 percent vs."
The survey results were determined by a telephone survey conducted among a
national probability sample of 1,013 adults comprising 505 men and 508 women
18 years of age and older, living in private households in the continental
United States.

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,
shared new data comparing how women and men perceive people with a tan and
identifying which gender does a better job of protecting itself from sun
exposure."
When it comes to protecting themselves from the sun, the survey found that
women do a much better job than men.
"It's encouraging that the majority of people know that sunburns
significantly increase the risk of developing skin cancer, but we need to see
this knowledge translate into behavioral changes," explained Dr.com

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Borrelli salons are
very active members of their communities in West Hollywood and Beverly
Hills and they are a hair drive sponsor for the charity Locks of Love.
Speaking today at the Academy's Melanoma/Skin Cancer Detection and
Prevention Month news conference, dermatologist Darrell S. Rigel, M. only
21 percent of men.

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PRESS RELEASE Borrelli Salon Celebrates 20 Years With New Location and Name

" Like B2V, the owners of
Borrelli-Vo are Alberto Borrelli, Steve Lococo and Kim Vo.

As income increased, so
did the number of women and men who agreed with these statements -- 73 percent
of people with the highest household income ($75,000 or more) agreed that
people look better with a tan, and 69 percent of respondents in this income
bracket thought that people look healthier with a tan.
"Despite the fact that we know that there is no such thing as a safe tan,
people still associate bronzed skin with beauty and health," said Dr. Rigel pointed out that the hats typically worn by men are
baseball caps that do not provide adequate sun protection for the face, neck
or ears .----Launchpad Magazine
has named Iatria Day Spa as one of the Top 20 Salons and Spas in the
country .

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Along with their celebrated hair care services,
Borrelli-Vo will also offer specialized skin care and nail care, innovative
amenities, including Internet services, DVD/MP3 services and menu options
from La Conversation Cafe. Clients from the former Santa Monica Boulevard
location can also visit Borrelli Beverly Hills, located on Burton Way.Y. Women also are more
than twice as likely as men to apply sunscreen when they are going to be out
in the sun (34 percent vs.
"Clearly, intentional sun exposure from natural sunlight and artificial
light sources needs to be avoided to reduce a person 's risk of developing skin
cancer," said Dr.skincarephysicians.

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"We are excited to be selected and want to take this opportunity to
thank our valued clients who have helped us to excel.

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D. 76 percent )
knew that you can get skin cancer on parts of your skin that are not exposed
to the sun. Rigel . Angela Baylis,
DC and Iatria Health Center which offer full service chiropractic and
applied kinesiology health services under the supervision of qualified
doctors who aid in a client's total well being. For
more information, please call (919) 870-1975 or visit the website at
www.

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Ironically , women who seek these treatments to improve the appearance of their
skin could have avoided their fate by avoiding excessive sun exposure in the
first place. He recommends wearing wide-brimmed hats instead. In addition, more women than men (82 percent vs.

Business Editors/Fashion Editors/Fitness /Nutrition Writers

RALEIGH, N.
"It is a prestigious honor to be named to Launchpad Magazine 's top
20 Spas in America," said Erika Mangrum, President of Iatria Day Spa.

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borrellisalonspa.
However, Dr. With a membership of more
than 14,000 physicians worldwide, the Academy is committed to: advancing the
diagnosis and medical, surgical and cosmetic treatment of the skin, hair and
nails; advocating high standards in clinical practice, education, and research
in dermatology; and supporting and enhancing patient care for a lifetime of
healthier skin, hair and nails. The company, which is in the process of
developing an expansion model to become the first medically oriented
day spa on the East Coast to offer an expansion model for prospective
spa owners, has three locations, two in North Raleigh, and one in
Cary.

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64 percent). When asked if they used a tanning bed last
year , 90 percent of women and 94 percent of men responded no. The magazine recognizes salons and spas throughout the United
States for their creative atmosphere, unique services, advanced
training options, and outstanding customer service.

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For information on the Borrelli salons, visit www. Rigel.
62 percent of men responded that they are very or somewhat careful to protect
their skin from sun exposure -- with the youngest women and men (age 18 to 24)
being the least careful of all age groups (51 percent ).J.com and select
"SkinCancerNet. The firm offers its
own line of health and body care products , as well as Caleel+Hayden
glo(TM)minerals cosmetic line.

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16 percent), and 35 percent of women say they try
to stay in the shade when they are outdoors for a long period of time vs.

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Together, the
beauty compound will be called "Borrelli-Vo.

"Business has been tremendous for the last two decades," explained Lococo,
co-owner and style director of the Borrelli salons, "We're now ready to
expand our services and offer our clients more amenities. Women Better than Men at Protecting Themselves from Sun Exposure,
But Both Genders Need to Improve Attitudes and Behaviors

NEW YORK, Skin care products and cosmetic therapies
that promise to erase the telltale signs of sun damage are everywhere.
Rigel.

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,
clinical professor, New York University Medical Center in New York, N. only 26 percent of
women. This CARAVAN(R) survey was conducted in January 2005 by
Opinion Research Corporation (Princeton, N. Launchpad's mission is
to inspire the professional salon industry with the latest in hair
care, skin care, cosmetics and the tools of the trade.iatria .

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When asked whether or not people look better with a tan, 61 percent of
women and 69 percent of men age 18 and older responded that they do.
One area where men fared better than women is wearing hats and protective
clothing as a means of sun protection.

Iatria Day Spa Named One of Top 20 Spas in America; Local Spa Recognized as Top Spa by Launchpad Magazine

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In fact,
the majority of women (54 percent) and men (60 percent) even believed that
people actually look healthier when they have a tan. The survey found that more than one-
third of men (35 percent) said that they wear a hat when outdoors in the sun
vs. "When it comes to
protecting themselves with clothing and accessories, both genders are missing
an opportunity to significantly reduce their exposure to the sun," added Dr.aad.