3 percent of new moms incorrectly think that DHA is a calorie burner
for their infant

* 32.

Doctors Aren't Talking About DHA
A large contributor to the lack of knowledge of DHA among new moms could
be the result of not receiving the information from their doctors. Luckily, they have
Bright Beginnings as a resource to help provide them with enough information
to make the best decisions for their baby 's nutritional needs."

What Moms Should Know About DHA
In a study funded by the National Institutes of Health comparing lipid-
enriched formula to non-supplemented formula, DHA- and ARA -enriched formula
fed to infants during the first four months of life was shown to significantly
improve IQ scores at the age of 18 months.99) comes in a powder form and is sold
in a 31.

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pbmproducts.

Enfamil(R) LIPIL(R) are registered trademarks of Mead Johnson + Co.

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brightbeginnings.7 percent of formula-feeding moms correctly identified feeding
their infant a formula high in omega-3 fatty acids as a way to increase DHA
levels.com. The survey was administered by Matrix
Marketing Research Group.
Bright Beginnings Nutritionals is part of the PBM family of companies.

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Manning, president and CEO of Bright
Beginnings.4 percent of new moms incorrectly think that DHA will help with
digestion for their infant

Only 35.

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"
In the book, the acclaimed model and actress recounts her first meeting
with the Bright Beginnings team, held in New York, only a short time after the
birth of her daughter, Rowan.

National Survey Reveals Need for DHA Education Among New Moms

(2)

About Ultra Bright Beginnings Infant Formula
Ultra Bright Beginnings (MSRP $18 .

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(4) Bright Beginnings' formulas meet all FDA standards, and it is
the only brand to match the recommendations of the World Health
Organization.(3)

Survey Methodology
The Bright Beginnings "Moms, Babies and DHA" survey was conducted online
from February 16 - 22, 2006, among a nationally representative sample of 443
mothers with children ages 0-12 months.

*docosahexaenoic acid
**arachidonic acid

(1) Bright Beginnings comparison chart available at
http://www.Martekbio.

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GORDONSVILLE, Va. Bright Beginnings formulas
(http://www. The margin of error for the sample is +/-3. For more
information, please call 1-888-OK-BRAIN or visit
http://www.3282 x.

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As spokesperson, Shields
continued to breastfeed and supplement with Bright Beginnings formula. "Bright
Beginnings is committed to ensuring that new parents are correctly informed
about these essential nutrients and helping parents provide the optimal DHA
levels for their infants. PBM
is privately owned and based in Gordonsville, Va. The PBM family of companies consists
of PBM Products, PBM Nutritionals, PBM Pharmaceuticals and PBM International.com jshields@pbmproducts.

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Now we know her courage and candor in sharing her own
experiences provide a great measure of support to millions of women who are
facing postpartum depression. During the meeting, Shields, caught in the
throes of postpartum depression, began crying while discussing new motherhood.
"My association with Bright Beginnings infant formula has been a wonderful
experience ," said Shields. "Bright Beginnings has been great for my baby.com/cgi-bin/prnh/20051020/DCTH025 )
Results from "Moms, Babies and DHA" have been released in conjunction with
the launch of Ultra Bright Beginnings(TM) Infant Formula, which offers the
highest levels of DHA among national formula brands. These include:

* 28.

(2) Information provided by Martek Biosciences Corporation .832.

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131, or jshields@pbmproducts.

newscom. 1994.

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Approximately 73 percent of new moms rely on their doctor's recommendation for
formula choices; however, 83 percent of respondents indicated their doctors
did not talk to them about DHA.

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"

Myths and Misconceptions About DHA
"Moms, Babies and DHA" uncovered a number of myths and misconceptions
about DHA and how to increase it in an infant's diet. Based in northern Vermont, the facility has
been manufacturing infant formulas for more than 20 years.

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(4) Ultra Bright
Beginnings contains 19 mg of DHA per 100 Calories, compared to 17 mg for
Enfamil(R) LIPIL(R), 8 mg for Similac(R) Advance(R) and 16 mg for Good
Start(R) SUPREME with DHA and ARA. Infants fed lipid-enriched formula
also had better visual acuity at four months and one year as compared to those
who were fed non-supplemented formula. A complete list of retailers , on-line purchasing options and free
sampling information is available at http://www.com

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(1)
DHA and ARA** are nutrients naturally found in breast milk that are
essential for babies ' mental and visual development. Fats and Oils in Human Nutrition.

milk toddlers

The new mom accepted the role after successfully feeding
Rowan Bright Beginnings infant formula with DHA. Additionally, when asked about daily recommended levels for their
infants, only 3.

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CONTACT: Joe Shields, Director of Public Relations, +1-800-959-2066, ext.
FAO Food and Nutrition Paper #57.

(4) NOTE: Ultra Bright Beginnings' increased DHA level has not been
directly proven to result in superior performance in supporting infant
development vs.

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com.com. Approximately 97 percent of new moms do not
know the daily recommended level of DHA for infants, and 58 percent of
formula -feeding moms incorrectly think that giving their baby a formula
enriched with iron will help increase levels.2 percent of formula-feeding moms incorrectly think that feeding
their baby more often will sustain high levels of DHA in their infants

* 48 percent of breastfeeding moms mistakenly believe they can increase
their levels of DHA by eating more fruits and vegetables

* 7.7 percent of formula-feeding moms did not know the level of DHA
that is currently in their infant formula. (900 g) can in major retail outlets nationwide, including
Albertsons, Harris Teeter , Kroger, Shop Rite, Shopko, Duane Reade, Eckerd and
Walgreens. The PBM family of companies
specializes in manufacturing, distributing and marketing consumer food,
nutritional and pharmaceutical products .brightbeginnings.asp.

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"We want to offer Brooke our heartiest congratulations on the publication
of this outstanding book," said Paul B. For more
information, visit http://www.4 percent of respondents correctly identified 18 mg or more a
day.

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com) are:

* Manufactured by PBM Nutritionals , LLC, in the only ISO-9001-2000-
certified facility in the country

* Sensibly priced and available with DHA and ARA, two essential
nutrients naturally found in breast milk that are associated with
mental and visual development

Bright Beginnings is part of the PBM family of companies. Survey Conducted With Launch of New Ultra Bright Beginnings (TM)
DHA-supplemented Infant Formula Shows New Moms Lack
Knowledge of DHA Levels and Benefits

GORDONSVILLE, Va., A recent survey of new
mothers, "Moms, Babies and DHA," found that although 93 percent of new moms
have heard of DHA* and correctly identified it as a nutrient, they are not
familiar with all of the benefits, recommended levels of DHA for their infants
or how to increase these levels.
(Photo: http://www. "All moms want what's best for their babies.
Bright Beginnings offers additional Ultra formulas, including Ultra Bright
Beginnings (TM) Soy Infant Formula and Ultra Bright Beginnings(TM) 2 (Follow-
On) for older infants, that also contain the highest levels of DHA
available.0
percent. 131
mbowen@crt-tanaka.

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, The makers of Bright
Beginnings(TM) infant formula with DHA (docosahexaenoic acid) today
congratulated product spokesperson Brooke Shields on the publication of her
new book, Down Came The Rain: My Journey Through Postpartum Depression
(Hyperion). "We are proud of our relationship with Brooke from her first days
as a new mom.
According to Shields, the Bright Beginnings executives comforted her and
said that breastfeeding is best for babies, but many women choose to
supplement using formula or formula-feed exclusively. The representatives
suggested she speak with a health-care professional before introducing formula
to her daughter.(2)
"We know from our research that many American women are unclear about the
benefits of DHA and what they can do to help increase DHA levels in their
infants," said Paul Manning, CEO of Bright Beginnings Nutritionals.
"It's imperative that new moms are educated about the importance of DHA,
and the results of this survey further support this need," said Dr.7 oz.com/products/baby-formula-savings.

Press Contact: Company Contact:
Mary Beth Bowen Joe Shields
CRT /tanaka PBM Products, LLC
804-675-8165 540.

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The book , a moving and heartfelt account of Shields' battle with
postpartum depression, arrived in bookstores on May 3 and is enjoying
outstanding advance buzz thanks to positive reviews and a host of national
television appearances. This means a savings of more than $40 per month and $500 per year.

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Bright Beginnings(TM) Salutes Spokesperson Brooke Shields on the Launch of Her New Book 'Down Came The Rain: My Journey Through Postpartum Depression'

"

About Bright Beginnings
Bright Beginnings (TM) infant formula with DHA is the fastest growing
infant formula in the United States.(4) In addition , Ultra Bright Beginnings
offers a cost savings of up to 34 percent compared to other national formula
brands.com.

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Barbara
Levine, director of the DHA Information Center and associate professor of
Nutrition in Clinical Medicine at Weill College of Medicine of Cornell
University.

About Bright Beginnings
Bright Beginnings powdered infant formulas are manufactured by PBM
Nutritionals in the only ISO 9001:2000-certified, infant formula-manufacturing
facility in the United States.

(3) FAO/WHO Joint Expert Consultation.
Nestle(R) Good Start(R) are registered trademarks of Nestle USA.

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Developing infants cannot
efficiently produce their own DHA and ARA and must rely on these fatty acids
through breast milk or supplemented formula. And, 80.brightbeginnings. other leading national brands.
Similac(R) Advance(R) are registered trademarks of Abbott Laboratories .