's CEO adds, "national household brands
like Nike, Gillette, Sprint, Ford and Pepsi-Co.

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World Gym Selects STG Media Corp . as Exclusive Brand Development Partner

"
Brett P. "That's exactly the type of
integrated approach that we work with advertisers to fulfill," says Benning.

Kastor has established herself as one of the top distance runners in the
world, having won the marathon bronze medal in Athens this past summer, as
well as two silver medals at the 2002 and 2003 World Cross Country
Championships .

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With a combined
circulation of over 1 million active World Gym members, and a pass-along
readership of almost 3 million affluent adults, the three publications will
now be represented exclusively by STG Media Corp.com.

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"
Providian, for example, has developed a World Gym Visa card that it is
promoting to World Gym members exclusively.asicsamerica.

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PRESS RELEASE ASICS Inks New Deal With Deena Kastor

com

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ASICS, with more than 50 years of footwear manufacturing experience, offers
a full line of performance-driven athletic shoes, technical active sports
apparel and accessories.

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For a media kit or additional information, contact Daniel Krones at
480-699-6078 or email danielk@stgmediacorp .

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ASICS apparel line utilizes the
latest in technical fabrications and design and includes styles for
running, walking, training, and teams.

ASICS and Onitsuka Tiger are registered trademarks of ASICS Corporation
(Japan) www.

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This press release distributed by PRWEB ( http: //www.

included child

prwebdirect. In 2003, she broke the longstanding American Record in the
marathon, placing third at the London Marathon in 2:21:16.

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Global Top 100 Fitness Franchise to Expand Worldwide Marketing Initiatives Via
Print Media, Direct Mail, In-Store Promotions, Online Marketing and More

PHOENIX , In an effort to optimize marketing
efficiency, fine-tune their targeted focus on affluent active adults and
families, and maximize brand penetration around the globe by increasing
franchisee adoption rate and member loyalty, World Gym has chosen the brand
management team at STG Media Corp . ASICS shoe line includes cutting-edge,
technical footwear for running, racing, track and field , fitness walking,
training, court, wrestling and volleyball.

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Publisher Representation, "primarily
because we wanted to bring our roster of nationwide advertisers to the pages
of their highly-targeted publications.
ASICS has re-signed Olympic Bronze Medalist
Deena Kastor to a multi-year extension that will insure America's top
distance runner will be wearing the world famous Tiger Stripes through the
2008 Games in China.
(Click here for details)
Since signing with ASICS in January of 2001 , Kastor has won an unmatched 11
USATF Championships, two IAAF World Cross Country Championships silver
medals, one Olympic bronze medal, and established five American Records and
one World Record.

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Benning, STG Media Corp. realize the importance of
targeting a captive audience of affluent consumers -- and World Gym's members
are exactly the type of individual that our advertisers want to reach .

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Once we started discussing their global
marketing strategy, we realized there was a synergy that spanned much more
than just print media.

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for a wide-range of services, including
bolstering their print and direct mail strategies, redesigning their internet
website, and helping World Gym develop and manage more robust in-store product
sampling and promotion programs.
The two corporations have been in talks for several months, initially
driven by the potential of World Gym's print marketing vehicles: Results For
Women, Results For Men, and The Core, the three magazines the franchisor
produces each month for distribution to its gyms and members.
"We identified World Gym as a potential vendor over a year ago," says
Daniel Krones, STG Media Corp.

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P. ASICS also offers a wide variety of
sport accessories, including athletic bags, hydration systems, hats, socks
and kneepads, as well as causal apparel and footwear from the SportStyle
and Onitsuka Tiger lines.