5% through 2009, with revenues surpassing
the $394 billion mark, according to a new study from market research firm
Kalorama Information, a division of MarketResearch.8% per year on average, as
recognition of hospice care grew and the concept has become more widely
accepted as a suitable means of care for the terminally ill.com.

ill ethics

medicine affairs

"With the average life expectancy in 2009 set to reach 79.com, supplies the
latest in independent market research for the life sciences .

hospice hospices

com .

multicultural bylaws

"We are delighted to welcome PacifiCare Dental and Vision and believe
their membership further enhances recognition of CHA as the leading discount
healthcare trade association.
The new study, The Long Term Care Market: Nursing Homes, Home Care,
Hospice Care, and Assisted Living , predicts that the popularity of assisted
living will allow for continued strong expansion, accounting for revenues of
$110 billion in 2009, based primarily on revenues from higher priced, upscale
facilities offering care for specialized patient groups.
Nursing home revenues will continue to make up the largest portion of the
total long term care revenues, but the strongest growth is occurring in the
hospice segment, which has expanded by 24.com/pub/1163943.

specialties cares

McCrann emphasized that PacifiCare Health Systems is a consumer health
organization committed to making people's lives healthier and more secure by
offering innovative insurance products and alternative programs such as
discount dental and vision services. While we may be competitors in the
marketplace, we also recognize the importance of coming together as an
industry to shape and support CHA as our recognized trade association ,"
continued Mr. For
more information, visit CHA's website at:
http://www.com or contact Tom Ehart at 240-747-
3014 or tehart@marketresearch.

bylaws palliative

Its member companies serve more than
21 million consumers nationwide. Along with a thorough demographic analysis of the
aging population, The Long Term Care Market also provides in-depth profiles of
leading long term care competitors.

terminally palliative

"The Consumer Health Alliance promotes fair and ethical business practices
within the discount healthcare marketplace," said Kelly McCrann, President of
PacifiCare Dental and Vision.

nationwide shares

McCrann added that PDVA believes that employers
and consumers desire innovative healthcare services and products that provide
flexible network benefit design and financing components.

ill hospice

Consumer Health Alliance Recognizes PacifiCare Dental and Vision as Its Newest Member

"
This in-depth study examines the trends and issues affecting nursing
homes, home care, hospices, and assisted living facilities including:
regulatory and quality; insurance and managed care; and consumer attitudes,
behaviors, and preferences .

saskatchewan nationwide

taking hospice

NEW YORK, As the American population shift towards
senior citizenship continues , the market for long term care is expected to
witness an annual growth rate of 10.

associations veterans

"We look forward to working with CHA and discussing issues with industry
leaders, regulators, and consumer groups.

affairs mandate

Flood commented that the discount healthcare industry (that offers non-
insured healthcare services and products) has experienced significant growth
in the last few years as the number of uninsured or underinsured Americans has
escalated and as public policy has embraced consumer-directed healthcare
initiatives.

veterans hospice

pacificare.

bylaws saskatchewan

DALLAS, The Consumer Health Alliance ("CHA")
announced today the addition of PacifiCare Dental and Vision ("PDVA") as a new
member to its national trade association. We provide an effective forum for all companies
who offer consumers access to affordable healthcare through discount
healthcare programs," said Barbara Flood, CHA Chairperson.consumerhealthalliance . More
information on PDVA is available at http://www.

practitioners fellowships

As a result, CHA has undertaken several educational and advocacy
programs to inform consumers, legislators and regulators about the discount
healthcare industry.kaloramainformation.com.

associations affairs

Ongoing legal and regulatory
issues, particularly those surrounding Medicare and Medicaid, will also
present industry challenges.

initiatives medicine

Mr.org

About PacifiCare
PacifiCare Dental and Vision (PDVA), a subsidiary of PacifiCare Health
Systems, is one of the leading dental and vision carriers in the West,
providing dental and vision services to more than one million members in eight
states -- California, Arizona, Nevada, Washington, Oregon, Colorado , Texas and
Oklahoma.pacificare-dental.

1 years, growth
is simply a matter of supply and demand as you'll have so many more older
Americans needing some form of care, whether it be full -time skilled nursing
or simply home healthcare," notes Alison Sahoo, the author of the final
report .
The Long Term Care Market can be purchased directly from Kalorama
Information by clicking http://www.

ill associations

Its PacifiCare SignatureSavings(SM) is a discount access program
and not an insurance or managed care dental or vision product (see
http://www.signaturesavings.
It is also available at MarketResearch. For more
information visit http://www.

taking shares

As America's healthcare system evolves ,
PDVA expects to see continued growth in its affordable alternatives to
insurance programs. Its mission is to educate consumers and
regulators about the benefits of discount programs, promote fair and ethical
business practices and to work with state legislators and regulators.net for more information about the program).com and
information on PacifiCare Health Systems is available at
http://www .html.

mandate specialties

"However, cost, quality of care, and patient safety will continue to
be major hurdles that will plague this industry.

practitioners ill

com, a leading provider of
industry-specific market research reports.

ethics fellowships

About the Consumer Health Alliance: CHA was founded in 2002, and is a
national, non-profit trade association representing discount healthcare
programs that are not insurance.KaloramaInformation .

taking saskatchewan

McCrann.

Aging America: Goldmine for Long Term Care Market Worth $394 Billion

About Kalorama Information
Kalorama Information, a division of MarketResearch.