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The company combines the global activities of the divisions Animal Health,
Biological Products, Consumer Care, Diabetes Care, Diagnostics and
Pharmaceuticals. 1-5PM
**PRESS CALL: 1.

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About Bayer HealthCare AG
Bayer HealthCare AG, a subsidiary of Bayer AG (NYSE: BAY), is one of the
world's leading, innovative companies in the health care and medical products
industry.

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5 billion Euro.

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WILL INCLUDE A BEAUTY VILLAGE FILLED WITH FREE MAKEOVERS, PRODUCT
SAMPLES, EXPERT SKINCARE ADVICE AND ACTIVITIES.

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It also makes consumers aware of the variety of
treatment options that may be available for various conditions.

Allure is the only women's magazine dedicated to beauty and is
read monthly by nearly 5 million American women interested in
news, trends, and facts about cosmetics, fragrance, skin and hair
care, and how they impact a woman's image.

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TARRYTOWN, N.

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Y.
These principles were introduced today at a press conference held in Dallas,
Texas by PhRMA President Billy Tauzin, and various PhRMA Board members . These guidelines will help DTC better promote
disease state awareness, provide consumers broad access to important and
accurate health information -- including the benefits and risks of
medicines -- and encourage important discussions between physicians and their
patients. Bayer HealthCare employed 35,300 people worldwide in 2004.

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Bayer HealthCare's aim is to discover and manufacture innovative products
that will improve human and animal health worldwide. NEW YORK,

WHO: KELLY CLARKSON PERFORMS FOR THE FIRST TIME IN NEW YORK'S CENTRAL
PARK

WHAT: ALLURE 'S BEAUTY LIVE! CONCERT FEATURING A PERFORMANCE BY KELLY
CLARKSON WITH PROCEEDS BENEFITING THE SKIN CANCER FOUNDATION.30PM**
*KELLY CLARKSON PERFORMANCE: 2:30PM*

WHERE: CENTRAL PARK, RUMSEY PLAYFIELD, NYC
(Fifth Avenue at 69th Street entrance to Central Park)

WHY: Skin cancer continues to rise at epidemic rates; more than one
million new cases of skin cancer will be reported in 2003, and
estimates show that it will affect 1 in 5 people in their
lifetime.

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Bayer HealthCare is a Signatory to the PhRMA DTC Advertising 'Guiding Principles' for Prescription Pharmaceuticals

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WHEN: SATURDAY , MAY 21ST.

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, Arthur Higgins, Chairman of Bayer
HealthCare's Executive Committee and member of the PhRMA Board of Directors
said today that Bayer HealthCare has become a signatory to the new
Pharmaceutical Research and Manufacturers of America (PhRMA) Guiding
Principles for Direct-to -Consumer (DTC) advertising for prescription drugs.
"Listening to the concerns of consumers, physicians and other healthcare
professionals -- PhRMA and its members have created a set of voluntary
principles that we believe will further enhance direct-to-consumer advertising
for prescription medicines. Bayer HealthCare has been a strong proponent and supporter of these
efforts and we will adopt and implement these new guidelines for prescription
drug advertising," said Mr.

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In 2004, the Bayer HealthCare subgroup generated sales amounting to
some 8.

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Kelly Clarkson Headlines Allure Magazine's Beauty Live ! Concert in Central Park

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The products enhance
well-being and quality of life by diagnosing, preventing and treating disease.

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The result of several months work by the trade association and its member
companies, the new voluntary code will ensure that direct-to-consumer
advertising for prescription pharmaceuticals is, in the future, as
informational and educational to patients and consumers as possible in
preparation for their dialogue with their health care professional.
Though direct -to-consumer advertising has lately been the subject of some
controversy, research continues to show that DTC does help increase consumer
awareness of disease states and alerts people to pay attention to symptoms
they may be ignoring.

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Higgins. The Skin Cancer Foundation is a nonprofit organization
entirely devoted to providing education and raising public
awareness of the need for sun protection, reducing the incidence
of skin cancer, and finding a cure .

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