The new Endeca-powered search and navigation will offer new, cutting-edge
features -- "refine by" attribute (sport, price range, category, year, etc. Senator
Charles Hagel (R-NE) will be the featured speaker at a "Politics and
Eggs" breakfast May 4, 2005 at the Bedford Village Inn in Bedford, New
Hampshire.

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Beckett.com Teams With Endeca to Provide State-of-the-Art Search Engine; Improvements Will Make Shopping at Beckett .com Easier and More Fun

com.
"The Presidential campaigns never really seem to conclude.

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-based Endeca (http://endeca.
Often called "searchandizing" this compelling feature complements search
results and page content by promoting specific items based on search terms,
navigation path/refinements, user profile, time of year, and more.S.

background materials

Endeca is a private company headquartered in Cambridge, MA .

relating preservation

"Beckett is serious about continuing to extend its undisputed leadership
online. It
combines next-generation search with Guided Navigation -- a patent-pending
technology that allows customers to quickly and easily find results and choose
the most relevant and desirable products and information .com; leading UK merchants like
Comet, Littlewoods, and Tesco; and major Dutch retailers Wehkamp and Bol. Brett, President and CEO, The New
England Council.newenglandcouncil.

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Collectors are either forced to manually
browse through the hundreds of products or provide additional search terms to
narrow the list.
By contrast, the same search done using the Endeca solution will present
the shopper with refinement options like "category" (books, baseball cards,
jerseys, photos, etc . Customers
include North American retail giants like 1-800-Flowers. Beckett,
considered the world's most trusted source in collecting, currently publishes
14 magazines. The
program brings together speakers with about 200 of the region's
business leaders for discussion and questions. He is a
member of several committees including: Foreign Relations; Banking,
Housing and Urban Affairs; Intelligence; and Rules.

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"Endeca's system will allow us to showcase our data dominance and create
a rich and entertaining buying experience for collectors.com, Barnes + Noble,
Circuit City, CompUSA , Eddie Bauer, The Home Depot, Kmart, PETCO,
Overstock. "There is so much interest in "Politics +
Eggs," from across the country.org

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com for "Babe Ruth" yields 4,256 listings -- with over
50 individual products on each page.

ABOUT ENDECA TECHNOLOGIES
Endeca's award-winning Guided Navigation, Enterprise Search, and Analysis
solutions help organizations integrate, discover , and navigate enterprise data
to solve business problems associated with information overload. In these early years before the 2008
cycle, we wanted to create a new phase of the series to focus on
issues that will shape the next presidential election.
In addition, the Council has a variety of policy committees that
examine federal public policies and regional initiatives and develop
advocacy strategies and position statements.

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com .
Founded in 1925, The New England Council is the nation's oldest
regional business organization.com
The New Hampshire Political Library, founded by former Governor
Hugh Gregg and Secretary of State Bill Gardner in 1997, preserves and
protects New Hampshire 's tradition of holding the first-in-the-nation
presidential primary.

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Taking this "guided" approach , the
collector can quickly and easily navigate to a small subset of the most
desirable products with a few simple clicks of the mouse.
"Beckett's unparalleled collection of sporting memorabilia is a treasure
trove for dedicated and casual collectors, alike," said Jim Baum, president +
CEO of Endeca.beckett. He chairs the
Senate Foreign Relations International Economic Policy, Export and
Trade Promotion Subcommittee and the Senate Banking Securities and
Investment Subcommittee. Through educational programs, service to the
worldwide media, and a variety of candidate events, the Political
Library is the first library of its kind in the nation that
demonstrates the unique tradition of political campaigning in New
Hampshire and its importance to the national presidential selection
process. In addition to public educational programs, the Political
Library collects, organizes , and makes available - to scholars,
students, campaign managers, reporters, current candidates and future
aspirants - the only comprehensive collection of election campaign
papers and paraphernalia from 84 years of New Hampshire presidential
primary history.

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com in time for the
Holiday shopping season. We hope to shape the
discussion around the issues that will dominate the Presidential
campaign in 2008," said James T.

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com , the web's leading destination for collectors of cards
and memorabilia .----U.

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Since its
debut in 1996, the series has hosted nearly every major candidate for
President and has become a "must-stop" on the campaign trail."
"It is hoped that by coupling highly sought -after speakers to join
in discussion with the region's top business leaders, the series will
serve as a forum for a national agenda.
Senator Hagel is serving his second term in the Senate.

macy themes

The new technology will be up and running on Beckett.com (http://www. Endeca's
customers include a wide range of enterprises, including retailers (Barnes +
Noble, The Home Depot, Wal-Mart); financial services (Bank of America, MFS
Investment Management, Putnam Investments); manufacturing and distribution
(IBM, Arrow Electronics, and John Deere); media and publishing (World Book and
IHS) and government (the Library of Congress, NASA, and the National Cancer
Institute).

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"Politics + Eggs " is co-produced in New Hampshire by The New
England Council and the New Hampshire Political Library .politicallibrary.

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),
automatic spell suggestion/correction, category matches, product browsers and
more -- giving Beckett Media shoppers the tools to quickly explore and find
desirable memorabilia , from autographed photos to vintage baseball cards to
game-worn jerseys and more.com customers the most
accurate and satisfying search experience for online shopping today. More
information: info@endeca .

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com )
to add the Endeca InFront(R) commerce search, Guided Navigation(R), and
merchandising solution to Beckett Media, which operate
http://www.), price range ($10-20, $20-50, $50-100, >$100), teams
(Red Sox, Yankees, Braves) and more.

ABOUT BECKETT MEDIA
Based in Dallas, Beckett Media LP, an Apprise Media company, is the
leading publisher of sports and specialty market collectible products in the
U.

''Politics + Eggs'' Launches Issues Forum in Bedford New Hampshire; U.S. Senator Charles Hagel is May Speaker

collectors collections

com, TJX, Walgreens and Walmart.com ) and is the
premier publisher of monthly sports collectibles magazines. He also serves as the chairman of the
Congressional-Executive Commission on China. With a diverse membership
drawn from throughout New England, the Council brings the voice of the
region to Capitol Hill on issues ranging from energy to
transportation, education , workforce development, international trade,
healthcare, financial services, environmental regulation and economic
development.

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By choosing Endeca, we have partnered with the 'best of the best'
when it comes to e-commerce technology," said Peter Gudmundsson, Beckett Media
CEO. The program launches a new series of "Politics + Eggs"
events with a focus on a discussion of issues on the national agenda .

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The Endeca solution will also provide dynamic merchandising capabilities. The Council is an alliance of large
and small companies, educational institutions, nonprofit and other
agencies dedicated to supporting economic development and a high
quality of life in the six-state region.

collections themes

DALLAS, Beckett Media today announced it has
reached an agreement with Cambridge, Mass. For example, today,
a search at Beckett. "Our goal is to help unlock this wealth of collectibles -- to
expose everything available in ways that let shoppers find specific items of
interest while encouraging discovery of desirable items they may not have
known were available.S. Beckett operates Beckett.

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Simply put, no
service can match our combination of information, selection, and trust.

"
The Endeca InFront solution will offer Beckett. This will
give Beckett and its marketplace dealers the unprecedented ability to
highlight best sellers, new items, expert picks and more -- all contextually
relevant to the collector's shopping session.
Powering the largest and most heavily trafficked online stores on the Web,
Endeca InFront is used by more of the top 100 online retailers than all
competing commercial solutions combined.

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beckett."
The Endeca InFront solution has become the e-commerce search engine of
choice by the world's best-known and most successful retailers .

Business Editors

BEDFORD, N.
Senator Hagel will be followed over the course of the next two
years by a variety of speakers on issues that are expected to frame
the next presidential election. The
interest in and discussion around the election always runs high for
months following ," commented Michael Chaney, President and CEO, New
Hampshire Political Library. Visit www.

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H. For more information
about the Council, visit our website, www.

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