(OTC Bulletin Board: ZLDV) has put a team together to complete the
building process.
(NYSE: MAT) today announced that it will webcast its quarterly conference call
on Friday , April 15, 2005 at 8:30 a. A telephonic replay of the
call will be available beginning at 11:30 a.mattel.

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He will also share examples of larger projects on
which he has worked, which include mural conservation for the U.

The fee for the lecture, which will take place in the Museum's Wells Fargo
Theater, is $10. Pacific time).

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Zaldiva has hired their architect and contractor to complete the final
stages on their building. The Company hopes to start construction in March.

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All statements, other than statements
of fact, included in this release, including, without limitation , statements
regarding potential future plans and objectives of the Company, are forward-
looking statements that involve risks and uncertainties.

Eckert,
the conference call will cover the company's 2005 first quarter financial
results, which will be released prior to the call.

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, Zaldiva (TM),
Inc.

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00.californiaartclub. As all areas
of construction and architectural work are approved by the County, permits
will immediately follow.fisher-price., Mattel employs more than
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world.

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m. A reduced fee of $5. The Museum of the American West is
located at 4700 Western Heritage Way in Los Angeles . Pacific time) and may be accessed by dialing + (719) 457-0820.

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Haskins will
speak on "Art Conservation Secrets for Collectors and Artists" on Sunday,
April 17, from 1:30 to 3:00 p.
The conference call will be webcast on the "Investors + Media" section of
the company's corporate Web site, http: //www.com.

About Mattel
Mattel, Inc.

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FORT LAUDERDALE, Fla.org, the daily traffic count at
Commercial and Andrews is 60,500.com also offers free e-mail
accounts, a newsletter subscription service, stock quotes and financial news,
weather reports and online auctions.
Led by the company 's chairman and chief executive officer, Robert A. Pacific
time) the morning of the call, until Saturday , April 16 at midnight Eastern
time (9 p.
Certain financial and statistical information included in the webcast,
such as information required by Regulation G, will be available at the time of
the webcast on the "Investors + Media" section of http://www., (NYSE: MAT, http://www. The Mattel family is
comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American
Girl(R) and Tyco (R) R/C, as well as Fisher-Price brands
(http://www.

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00 applies to members of the
California Art Club and the Museum.

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m.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines.

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Noted art conservator Scott M. There can be no
assurance that such statements will prove to be accurate and actual results
and future events could differ materially from those anticipated in such
statements. Eastern time (5:30 a. To listen to the live call,
logon to the Web site at least 15 minutes early to register, download and
install any necessary audio software.
The passcode is 2552645.

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org.

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According to Broward.

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, at the Autry National Center's Museum of
the American West in Los Angeles.
Government, the State of California, the cities of Los Angeles and San
Francisco, and Hearst Castle in San Simeon, Calif. Zaldiva.m.

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Haskins , who has served for nearly two decades as president and chief
conservator of the Fine Art Conservation Laboratories in Santa Barbara,
Calif.com boasts a plethora of unique
and hard-to-find items from vintage toys to collectible tins and from Superman
Comics to hand-carved African trinkets.m.m.com ) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever created. With
worldwide headquarters in El Segundo , Calif.

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Zaldiva.

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"

"This lecture is particularly timely, as many suffered water damage to
artwork and documents during the heavy rains we have had in Southern
California," Adams added. EL SEGUNDO , Calif.

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The Mattel vision is to be the world's premier toy
brands -- today and tomorrow .

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ZALDIVA.com

Certain statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of 1933
and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to
the safe harbor created by those rules. Eastern time (8:30 a.

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, will provide practical advice for preserving of works of art,
frames and documents.mattel.

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For more information on this lecture, or to make a reservation, call the
California Art Club at 626-583-9009 or visit www. Site plans, elevation and a total outline have been
completed to present to the County of Broward on March 3, 2005. Zaldiva had been seeking a location with
this much traffic and is very excited about the future of the store because of
this.

Zaldiva offers a variety of unique new and vintage collectible items
including, but not limited to, comic books, pop-culture statues, ornaments,
DVDs, posters, dolls, action figures, t-shirts, magazine and comic
subscriptions and sports memorabilia.

Mattel to Webcast 2005 First Quarter Earnings Conference Call

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An archive of the webcast will be
available on the company's Web site for 90 days and may be accessed beginning
two hours after the completion of the live call.m.com.

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mattel.

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PRESS RELEASE Art Conservator Scott Haskins to Provide Tips to Collectors Artists for Protecting Works of Art Frames and Documents

S.

California Art Club

The lecture is being presented by the California Art Club, one of the
oldest and largest professional art organizations in the country.

According to the Club's president, American artist Peter Adams , "In order
to preserve artwork for the enjoyment of generations to come -- whether
it's a painting with a value in the millions of dollars or a family
heirloom of priceless sentimental value -- it is critical to understand
what can be done to counteract chemical and physical deterioration.

Zaldiva Inc. Puts Team Together For Building

The design of the new Zaldiva store will be very futuristic , connecting to
the comic book crowd.

Contact Information: (OTCBB: ZLDV)
Zaldiva(TM), Inc.,
1-877-ZALDIVA (925-3482),
http://www ., Mattel, Inc.