Orso@cardinal.

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Business Editors/Health /Medical Writers

HOUSTON----At a breakfast meeting
on April 6th, healthcare and research professionals will discuss what
tools healthcare companies are using to create their winning marketing
programs , physician referral programs, and advertising campaigns.

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Cost for the luncheon and program is $45 for non-members with
reservations and $25 for members with reservations; $55 for
non-members without reservations, $35 for members without
reservations.

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com, for the Bay Area
Interactive Group.

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About BIG
BIG (Bay Area Interactive Group) is a non-profit professional association
dedicated to championing innovation in digital marketing to brand marketers,
publishers and agencies through educational, networking and association
events.
Susan Saurage-Altenloh, President , Saurage Research, Inc. Green, Assistant Vice President for Referral Development, MD
Anderson Cancer Center, will explain:

How local experts utilize best practices for getting the most
out of their marketing research dollars;

How MD Anderson uses physician satisfaction surveys to improve
its relationships with referring physicians;

How to use community attitude surveys and service line
positioning to drive your marketing efforts.

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For more information , contact Karen Orso at
Karen.

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sfbig., and
Lyle D.

This program is one of a continuing series on issues facing
healthcare companies, held by the Houston chapter of the American
Marketing Association .

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Bay Area Interactive Group (BIG) Gears Up for Technology Shootout

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For more information about BIG and how you can become a member, go to:
http://www. Students $18 with ID.com
The Houston chapter of the American Marketing Association has over
600 members and is Houston's largest and oldest professional services
organization.

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Houston Chapter of American Marketing Association Hosts Seminar on How Healthcare Organizations Are Using Marketing Research

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amahouston.

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The breakfast meeting is open to the public and will be held at
The Terrace at West University Place, 5151 Buffalo Speedway, Houston.

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CONTACT: Molly Parsley, +1-415-645-9473, pr@sfbig.

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BIG Puts Technology Vendors in the Ring on 10:00pm
WHERE: San Francisco Ferry Building, Grand Hall, 2nd Floor
MORE INFO: http://www.sfbig.

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Reservations can be made online at
www.