I.
"Today's consumers can be entertained in so many different ways,"
said Al Verrecchia, Hasbro's President and CEO. Together, these innovations make the new FURBY
toy an extremely lifelike, clever, fun, cute and "realistic" creature.
This latest innovation from Playskool becomes the first electronic
educational gaming system to provide kids with learning benefits and
physical activity that really gets them thinking on their feet, not
playing in their seat.99;
Recommended Age: 3 to 6; Players: 2 to 4; Available: June) The new
CANDY LAND DVD game combines the classic characters of the board game
with the interactive nature of DVD technology.

Business Editors/Entertainment Editors
American International Toy Fair 2005

BURBANK, Calif.
The line up from key partners including Mattel, Thinkway, Techno
Source, Art Asylum, Rubies Costumes, Corgi USA, Craig/Kid Station
Electronics, among others, will intrigue audiences and bring Batman's
fascinating gadgets to life.
A new line of toys from Mattel, LEGO and others , based on the
latest film in the Harry Potter saga, Harry Potter and the Goblet of
Fire will focus on magical and imaginative play patterns that are sure
to cast a spell on fans of this beloved property .com

com . With this item, customers receive a
certificate that they mail in to get the four Star Wars action figures: Luke
Skywalker, Princess Leia, R2-D2, and Chewbacca.

seuss duckie

"

Highlights include:

FURBY (Approximate Retail Price: $39.99; Active Learning Disc $17. With CHATNOW tweens can even take digital
pictures, each unit is able to take and store up to 30 digital photos
that can be viewed on the unit's black and white screen.99, Ages: 4 + up; Available: Fall) The FURREAL FRIENDS SCAMPS: MY
PLAYFUL PUP is the most realistic FURREAL FRIENDS plush puppy EVER!
SCAMPS is very expressive, with eyes that open and close, a wagging
tail, twitching ears and even moving eyebrows ! And just like a real
puppy, SCAMPS: MY PLAYFUL PUP loves to play games with you! SCAMPS
will really respond to your voice - he'll recognize more than 20 voice
commands. After a bit
more love , affection and training, he'll learn to give a "shake," howl
and "speak" on command.

NERF DART TAG 2-Player System (Approximate Retail Price: $39.99;
Ages: 8 + up; Available: Fall) Now you can have the fun of paintball
anytime-anywhere with the NERF DART TAG 2-Player System! The game is
played like paintball, featuring special TAGGER MICRO DARTS that stick
to vests worn by each player .A. Begin racing in your backyard, and advance to racing in
sand quarries, and even Motocross and Supercross races! As players
beat each level, they get points, which allow them to upgrade their
terrain, environment, and gear! Play against the clock or against
opponents.

About DC Comics

DC Comics, a Warner Bros.
These DC Super Heroes and others have starred in comic books, movies ,
television series (both animated and live-action) and cyberspace,
thrilling audiences of all ages for generations.

playskool wobblers

The OBI-WAN KENOBI
version features a "Feel the Force" vibration in the handle; and the
YODA version has a training mode with real YODA phrases that teach you
to become a Jedi .

TROLLZ (Approximate Retail Price: $4.A.S.A.99; Ages: 7 + up;
Players: One or more; Available: June) For fast-action target-tagging
fun, Milton Bradley's POWER TAG is the one! Indoors or outdoors ,
create your own course by strategically placing eight colorful
targets. Each hole has a different adventure in mind.

ABOUT HASBRO, INC.m.

Toy related subcategories include: Cars and Trucks , Beanie Babies, Dolls, Teddy Bears, Marbles, Action Figures, Fast Food, etc.

cutie bobbing

Business Editors
Toy Fair 2005

PAWTUCKET, R.

I-DOG Interactive Music Companion (Approximate Retail Price:
$29. From dozens of action figures and role play
items that put the Force in your hands, to games that bring the pop
culture phenomenon home, Hasbro's Episode III Revenge of the Sith toys
and games are guaranteed to spark the imagination of Star Wars fans of
all ages.

Star Wars FORCE BATTLERS
(Approximate Retail Price: $9.

DREAMLIFE(R) (Approximate Retail Price: $39. Shout .
The Kids Next Door invite kids to join a secret club empowering them
to solve extraordinary missions using technology and teamwork while
fighting for kids' rights.com .

yos nodder

You can even teach him to do cool tricks. Out-race
and out-tag the competition and you're the POWER TAG winner.99; Ages: 8 - 12;
Players: 1 to 8; Available: June) MX Dirt Rebel(TM) brings the
excitement of a real motocross track to the comfort of your home. For
fans of every film genre from action to drama, comedy to horror ,
animation to mystery - Shout About Movies is the first-ever Game Video
Disc (GVD) that challenges player's movie knowledge through video and
audio clips from more than 60 years of films.
Consumer Products and its partners will lead this year's show with a
licensing program that captures the Caped Crusader in all his forms,
including a new toy and electronics line inspired by this summer's
upcoming theatrical release, Batman Begins; Warner Bros. Consumer Products

Warner Bros. DC Comics' web site
is located at www.

airfix bobbing

G. The
CHATNOW Communicator also allows tweens to send text messages.

MONOPOLY(R) 70th Anniversary Edition Game (Approximate Retail
Price: $39.99; Ages: 8 + up; Players: 2 - 8; Available: March) The
MONOPOLY 70th Anniversary Edition captures the glamour and distinctive
art style of the 1930's by making some of the familiar elements of the
game bigger, better and more luxurious.

CANDY LAND(R) DVD Game (Approximate Retail Price: $29. The
compact game unit , which plugs into the TV, has a palm-sized, wireless
controller that stores inside and is easy to take to friends' houses,
where the girls can compare characters and get input from their
friends ., its
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS
OF THE COAST brands and products provide the highest quality and most
recognizable play experiences in the world.
Television , a growing, asset-rich part of the Warner Bros. This final installment in the series debuts in
theaters on May 19.
In addition, on April 2 + 3, approximately 400 Wal-Mart Supercenters
across the country will be hosting the ultimate "48 Hours of the Force" Star
Wars fan celebration event.

erector defray

The WEEBLYWOBBLY TREE HOUSE includes BUMPUS and two of his wacky
friends, PENDLETON WRONGRIGHTER , the chief of police and COOKIE
BAKINGTON, the tree house chef. For example, the popular
tokens from the classic MONOPOLY game have taken on a new style. Fashion points are
earned when clothes , accessories and things for the character's room
are purchased."
In addition to Batman, Warner Bros. Beginning a minute past midnight on April 2, Wal-Mart stores nationwide
will offer a wide variety of Star Wars products including several Hasbro items
exclusive only to Wal-Mart.

Wal-Mart Stores, Inc.

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ION Educational Gaming System (Approximate Retail Price: ION
E. Slated to hit store shelves nationwide in the
fall of 2005, Playskool's ION E.99, Recommended Age: 4 + up )

With an all new 7" scale for the Star Wars line, FORCE BATTLERS
are ready for action! Armed with cool galactic gear, these powerful
heroes and dark villains battle across the galaxy.Wal-Mart Stores Nationwide Offer Line of Star Wars Merchandise; Select Stores
Offer Events

BENTONVILLE, Ark.
Wal-Mart customers are invited to join in on the Star Wars fun and excitement
and come dressed up as their favorite characters.

zor wobblers

99; Ages: 8 + up; Available: Fall) I-DOG Interactive Music
Companion is a sleek and stylish, palm-sized pooch that loves to
listen to music and will groove along to any song it hears! Easy to
use, simply sit I-DOG Interactive Music Companion in front of a
speaker or plug it into the headphone jack of any hand-held music
system and I-DOG will move and groove to the rhythm of the song. Gear up and you're ready for
paintball -like action!

F. The first one
to complete all 10 tricks is the F.T. The more quickly you tag , the higher your score. The
Race Car has become a stretch Roadster and the old Shoe is now an
elegant High Heel. Each DVD has three
games containing film clips, movie stills and sound bites from classic
movies to today's blockbusters. In 2005, players will be able to test
their music and TV knowledge with the releases of Shout About Music
and Shout About TV games. Animation's
hit new television series, The Batman; as well as toys based on the
classic Batman, from the pages of DC Comics.
"Batman is one of the largest and most distinguished franchises of
all time and we're excited to bring several diverse toy lines to fans
of all ages," said Dan Romanelli, President, Warner Bros.m.

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99; Ages: 6 + up; Available:
Fall) FURBY, one of the best-selling toys ever with 40 million pieces
sold globally, is back! The all-new, evolved FURBY creature is driven
by Hasbro's new EMOTO-TRONICS, the ultimate combination of advanced
robotic technology, puppetry and realistic lifelike reactions and
movements.99 each; Ages: 3 - 7;
Available: Fall) ION Educational Gaming System (E.

CHATNOW (Approximate Retail Price: $74. Set it for quick response and it returns easily
to your hand.99;
Ages: 18 months + up; Available: Fall) The WEEBLES pals gather from
far and wide to have an amazing adventure at BUMPUS WOBBLEWORKS' tree
house.99; Ages: 3
+ up; Available: July) Similar to the well-loved BULLS-EYE BALL game
for older children, the new BULLS-EYE BOUNCE + ROLL provides
arcade -style play - but this time, the fun is for preschoolers! The
toy has two different play patterns - Roll It or Bounce It. Just
plug the handlebars into your TV and you're ready to speed through
eight levels of interactive play.

CODE NAME: KIDS NEXT DOOR TRADING CARD GAME (Approximate Retail
Price: $8.
In addition, for Star Wars: Episode III Revenge of the Sith, Wal-Mart will
be offering other exclusive toys.

bobbing tikes

Star Wars: Episode III Revenge of the Sith

Hasbro brings kids and Star Wars fans of all ages back to "a
galaxy far, far away" with the premiere of the new line of Star Wars:
Episode III Revenge of the Sith toys and games, which will be on store
shelves beginning April 2.T.

GAMES

POWER TAG Game (Approximate Retail Price: $23.
Each game includes 12 unique hotels and 4 distinctive house designs. Grab hold of
the included putter and base, choose from ten different characters and
pick one of six different golfing adventures. The game lets girls create and customize a character and a
world complete with fashion, friends and lifestyle. Players follow
their characters throughout the school year and earn points through
three categories Fashion , Friends and Lifestyle.S.

playskool bobbing

In fact, the FURBY creature has six times the
memory of the original.) from Playskool
uses patented motion-capture technology to place the child onscreen
and literally "in" the game.99; Ages: 4 + up;
Available: Fall) It's a hair thing! Licensed worldwide by DIC
Entertainment , TROLLZ are the contemporary version of the classic
colorful, spiky-haired Troll characters that became a global sensation
in the Sixties. 201 SERIES YO YO (Approximate Retail Price: $9.

MX DIRT REBEL(TM) (Approximate Retail Price: $39. GVD's offer instant,
explosive fun without the need for dice, pawns or a game board., You don't have to
possess the Force and have a buddy named Chewbacca to get the new exclusive
Star Wars: Episode III Revenge of the Sith merchandise -- you simply need to
be at Wal-Mart by 12:01 a. The
company's securities are listed on the New York and Pacific stock exchanges
under the symbol WMT.walmart.

lithograph playthings

Players move their bodies to navigate
through learning adventures in core preschool and elementary subjects. Hasbro will bring the fabulous group of friends to life
with a full line of super stylish dolls and playsets that gives girls
all of their favorite doll play - hair, fashion and friendship. 201 SERIES YO YO is a totally
adjustable yo-yo with the latest in yo-yo technology - F. Learn the 10 tricks featured in the
trick book and you're ready to take the F. At the WEEBLYWOBBLY TREE HOUSE, the wacky characters can spin
on the whirly water wheel , hide in the secret playroom or look through
the telescope. For more activity, take a slide down the tree house,
rock on the silly rocking chair, or build in the carpenter shop out
back. A player gets Friendship points, when her character
makes new friends or builds on existing friendships. To collect
Lifestyle points, characters need to plan a well-rounded schedule of
activities from hanging out with friends to after-school sports. Those are the instructions to Shout About Movies.99 Boosters; Age 6 + up; Available:
Summer) CODENAME: KIDS NEXT DOOR is the story of five extraordinary
10 -year-olds, who have formed a covert term called the Kids Next Door. Both internationally and in the U. "The world of Batman, with its strong appeal,
suspense, action, strength, speed and agility, provides an array of
material for our licensees to draw upon in their product lines. From puzzles, to games , to activity sets
and more, licensees including Funrise Toy Corp and Games For All
Reasons will unveil an enchanting new collection based on the upcoming
Tim Burton film.walmart.
"The exclusive Star Wars toys are sure to be a hit with collectors and
Star Wars fans of all ages," said Scott McCall , vice president and divisional
merchandise manager, Toy Division, Wal-Mart Stores, Inc.

seuss airfix

G. comes complete with console,
compact camera and an Active Learning Disc with five games. The camera
with patented motion-sensitive technology lets kids appear live on the
TV screen and become part of the game. I -DOG
Interactive Music Companion comes complete with a dual jack so that
its owner can plug their headphones in and dance along to the music
with I-DOG! As soon as I-DOG hears music, its face will light up and
its ears and head will wiggle, and sway in sync with the tune.S. Challenge. The hotels and houses are bigger and better, too.
Play.

Hasbro (NYSE:HAS) is a worldwide leader in children 's and family
leisure time entertainment products and services, including the
design, manufacture and marketing of games and toys ranging from
traditional to high-tech.

About Warner Bros.
There is a different collectable card for each day. This mail-in figure promotion
was done back in 1977 for the original Star Wars movie and Wal-Mart and Hasbro
are bringing it back to celebrate the last movie in the saga. Those available beginning April 2 also
include Star Wars Diecast Vehicles and Star Wars Figure Carry Case with two
bonus figures.walmartfacts. Online merchandise sales are available
at http://www.

lithograph sylvanian

"As the marketplace
evolves, it is Hasbro's job to stay ahead of the curve, and our 2005
product line is reflective of our strategy to provide consumers with
the right toys, games and lifestyle products that are relevant and
fun, and to have these products available everywhere kids and their
families are shopping.G.S.99, Recommended Age: 5 + up)

One of the hottest toys during the holiday season, the DARTH VADER
VOICE CHANGER features the realistic helmet , mask and chest plate that
made the very image of DARTH VADER an icon. The game
features Shout Rounds where players call out the answers to and
Whisper Rounds where teams huddle up to discuss strategy. Consumer Products will also
satisfy the trade show sweet tooth with the magical world of Charlie
and the Chocolate Factory.m. To find the nearest
location featuring this tent event, log onto http://www."
For more details on this exciting Star Wars merchandise or the nearest "48
Hours of the Force" event participating Wal-Mart store, visit
http://www.walmart.

shimmers defray

Centered on a group of five girl friends that live in
the whimsical city of Trollopolis, the 21st century TROLLZ merges the
teenage lifestyle with a touch of technology and a dusting of magic to
create a unique property for tweens that is cool, empowering and
aspirational.T. Challenge Champ!

WEEBLES WEEBLYWOBBLY TREE HOUSE (Approximate Retail Price: $29. Twist, turn, accelerate and brake as
you control the bike with realistic handlebars through an interactive
environment.
Capturing the film experience, this line will include collectible
action figures, bendable figures, PVC and plush toys , fashion dolls,
bobbleheads, novelties, gifts and more. Mattel is planning to launch a full line of toys at retail,
beginning in Fall 2005.
Internationally, the company operates in Argentina , Brazil, Canada, China,
Germany, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom.

seuss shimmers

(NYSE:HAS) comes to New York's 2005 Toy Fair with
"something for everyone" -- for those who enjoy new ways to play, fun
interaction with friends and family, and cutting-edge entertainment
platforms once offered only by consumer electronics companies. The FURBY creature displays a wide range of emotions and
motions, advanced voice recognition, enhanced communication between
kids and other FURBY toys , and an impressive "bilingual" vocabulary of
"Furbish" and English. Straight out of
the box he will sit, lie down and respond to his name.99 - $29.S.A.S. Mint Says (following directions); and the
Grandma Nut game (a unique version of musical chairs).

WILD ADVENTURE MINI GOLF Game (Approximate Retail Price: $39. All
that's needed to play is a television and a DVD player. Scoring is
calculated on screen using the remote control and the winner isn't
reveled until the last second of the final round. Based on Cartoon Network's hit animated
series, CODENAME: KIDS NEXT DOOR TRADING CARD GAME allows kids to join
the team and provides fun, engaging and age-appropriate game play for
young children, making this game a great starting point for younger
kids who may be new to the Trading Card Game genre. Consumer Products and Cartoon Network recently
announced that Mattel has been appointed the master toy licensee for
Cartoon Network's newest hit animated television show, Hi Hi Puffy
AmiYumi . Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.

tamagotchi yos

Hasbro Inc. Brings Wide Variety of Toys Games and Lifestyle Products to Toy Fair 2005

99 per set; Ages 8 + up;
Available: Fall) The CHATNOW Two-Way Radio Communicator is the new
personal communicator that allows tweens to be in touch with their
friends and family in up to a 2-mile range without paying for airtime
or signing a calling plan contract. Just blast the scoring zones on your
opponent to score points.T.S.

SHOUT ABOUT MOVIES(TM) Game (Discs 1-4) (Approximate Retail Price:
$19. Warner Bros.dccomics. This celebration includes interactive toy + game
demonstrations from Hasbro, product sampling, Star Wars character appearances,
and, while supplies last, free Star Wars force detection collectable cards.

Sites found here will include personal collectors, clubs and informational sites or other sites which relate to the acquisition, display, identification, and conservation of these collections.

snowglobes wobblers

S.S. Kids can also create a personalized
'Buddy List' so their best friends are never more than the
touch-of-a-button away. Think fast and move even faster as the game unit calls out
the targets. Music and
character animation bring the game to life and get the youngsters
moving as they try to complete the various tasks and collect
gingerbread tokens. Next tee off a turtle's back into a tide pool of anemones
and starfish.99; Ages: 8 - 12;
Players: 1 or more; Available: June) Hasbro Games' role-playing game A
GIRLS WORLD offers a whole new "world" of entertainment just for tween
girls.
Other top-notch licensees from Warner Bros.com .com .

tamagotchi bobbing

$119. Players move their bodies--not
game controllers--to control the action and guide themselves through
learning adventures. These bigger
figures are perfect for small hands to do battle with.T. Challenge.
The game will be available in stores this April. Familiar characters lead
children through three different games: King Candy's Adventure Game
(color-matching); Mr. Fly high into outer
space when you bank off a planet and sink your ball into a crater on
the moon."
Romanelli added: "Our slate is full as we look ahead to a
multitude of television and film properties that are relevant to the
all -important toy category.

bobbing shimmers

Hasbro highlights include the evolution of FURBY, which marks the
return of the amazingly popular toy of the late 90s; ION Educational
Gaming System, the Company's highly innovative entrance into the
electronic learning arena; MX DIRT REBEL, an exciting motocross game
you plug into your TV and a comprehensive line of toys and games based
on the highly-anticipated Star Wars: Episode III Revenge of the Sith,
to name just a few. And as he becomes your best friend , you'll be
able to get him to beg, count, wave, and even add up numbers! SCAMPS
also loves to be cuddled -- as you stroke his ears he'll lean in
toward you and be happy and relaxed.99, Ages 4 + up)

The ultimate sign of skill and confidence is the lightsaber and
the ANAKIN SKYWALKER version features a color change blade that lets
kids choose on which side of the Force they want to fight on -- blue
for the "light" side or red for the dark side.S.T.A. Each
game has three modes of play to meet the child's skill level.99;
Ages: 6 + up; Players: One to Four; Available: June) WILD ADVENTURE
MINI GOLF TV plug in game brings a unique golfing experience to the
television as you swing the club and control the shots. With your
friends or for solo play, golf fun comes alive on your television
screen.99 Starter Set, $2. Consumer Products, a Warner Bros. Only a limited
number are available.

nodder wobblers

Users can
animate a photo to make it look like their friend is really 'talking'
or accessorize the photo using add-on props like goofy eyes or wacky
hair-dos, but cannot send or print a photo taken by CHATNOW. (Fully
Active Starburst Technology!) You can adjust your yo-yo to your skill
level or trick style.S. The idea
is to race against the clock or challenge your friends .

BULLS-EYE BOUNCE + ROLL (Approximate Retail Price: $34.99; Ages: 13 to Adult; Players: 2 or more; Available: Now) Insert.

Warner Bros. Consumer Products Soars into Gotham City with Batman for 2005 American International Toy Fair

Consumer Products will kick off the world's largest toy trade show,
the 2005 American International Toy Fair -- set to take place in New
York from with an impressive new line-up of licensed
toys and products inspired by one of the world's most popular super
hero franchises, Batman. Entertainment Company, is the largest
English-language publisher of comics in the world and home to such
iconic characters as Superman, Batman, Wonder Woman and the Sandman. though 4 p. (NYSE: WMT) operates Wal-Mart Stores, Supercenters,
Neighborhood Markets and SAM'S CLUB locations in the United States. More information about Wal-Mart can be found by
visiting http://www.

zor erector

FURREAL FRIENDS SCAMPS: MY PLAYFUL PUP (Approximate Retail Price:
$49. Kids put on the gear, but
the change will be complete when they play his ominous breathing,
phrases from the movie or hear their own voice converted to sound like
that of the evil Lord Vader!

ELECTRONIC LIGHTSABERS
(Approximate Retail Price: $19.A.A. The game comes with one
pop-and-play DVD, 20 gingerbread tokens and 24 floor mats to recreate
the CANDY LAND game board in the home. Worldwide
Consumer Products.
Consumer Products portfolio, will be supported by a number of key
licensees.

Wal-Mart 's Your Headquarters for Star Wars: Episode III Revenge of the Sith - Featuring Exclusive Merchandise and '48 Hours of the Force' Ultimate Star Wars Pa

on April 2 and be one of the first in your
Galaxy ! Wal-Mart stores across the country are celebrating one of the biggest
events in Star Wars history -- the launch of Episode III: Revenge of the Sith
toys and games -- with an action-packed Star Wars weekend for fans of all
ages. There will be Star Wars music being
played and photo opportunities for kids with a Darth Vader character standee.

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----

Balanced portfolio of offerings highlighted by core brands,
technological innovation and a range of unique products designed to
entertain the entire family

Hasbro, Inc. During the
game, electronic music and lights flash as players score points. Parents
can easily set-up and store BULLS-EYE BOUNCE + ROLL for anytime
rolling and bouncing play.----Warner Bros. The
creativity, expertise and strength of our partners will be on display
with a collection of products that reflects the true spirit of
Batman.
McFarlane Toys will introduce its new product line-up based on Tim
Burton's stop-motion animated fantasy feature film, Corpse Bride. Consumer Products such
as Jakks Pacific, Pop Rocket, Bandai America, KIDdesigns , Wizards of
the Coast and more will debut their impressive collections at Toy
Fair, showcasing many of their new and ageless properties, including
Scooby-Doo, Justice League, Teen Titans, Codename: Kids Next Door and
others.

sylvanian ducky

Each CHATNOW unit has its own
'Buddy Number' which can be used just like a phone number so users can
make and receive calls directly. Highlights of the line include:

DARTH VADER VOICE CHANGER
(Approximate Retail Price: $29. Each NERF DART TAG set comes with two
rapid-fire blasters, 20 TAGGER MICRO DARTS, two vests with scoring
zones, and two pair of vision gear.99; Ages:
8 + up; Available: Now) The F. Or adjust it for long, smooth spins when you 're ready to
master most tricks! Each F. 201 comes with a trick book to help
you master the F.T .
Delivering more Batman action than ever before, Warner Bros.
The 400 stores participating in the "48 Hours of the Force" event will
have fans completely immersed in the Star Wars fantasy with decorated tents
set up outside from 8 a.
Only available on April 2 at these same 400 stores while quantities last,
is an exclusive Hasbro "Early Bird" special that every Star Wars fan will want
to add to his or her collection. "And with all of the
other great Star Wars toys and additional merchandise that we have available,
we know Wal-Mart will be the one location where Star Wars fans can come to get
everything they want in one place.