**
Barbados is one of the most diverse and captivating destinations in the
Caribbean, a mix of modern grandeur and traditional gentility. Passports are required for travel to
Barbados.

As for the type of detailed, specific information found in the
Restaurant Audit, here is a small "taste":

-- Price and promotions tend to drive the choice of a fast food
restaurant for nearly half of the population. A
division of Claritas Inc.

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This breakfast savings amounts to an average of $20 daily
per person or $280 per couple for the week.

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"
Available during the travel periods of August 20 - December 20, 2005,
inclusive "The Best of Barbados " program provides the following components:

NEW DETAILS FOR 2005

- The first night free when staying seven nights or longer at
participating properties; an average savings of approximately $150 per
couple at all non-inclusive properties and $300 - $500 at all-inclusive
resorts. Participating island attractions, car rental agencies,
hotels and restaurants are listed on page three. For reservations, consumers should contact
their favorite travel agent . The island is known for its friendly people and wide
range of accommodations.

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Visitors will also receive a "Best of Barbados"
shopping card offering 15% discounts in participating shops when making
purchases of $25 or more.

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Additionally, "The Best of Barbados" savings are being offered on popular
island activities including discounts on submarine rides, golf excursions,
dining and island tours .

-- Seventy-eight percent of fast food diners use drive-thru service.

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- Purchase one activity ticket and get a 50% savings off a second ticket
for the same activity.visitbarbados .com

** NOTE TO EDITORS: "The Best of Barbados" program is available for travel
from the U.

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com.

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Atlantis Submarines Barbados
Barbados Golf Club
Cruise Management Limited (Tall Ships)
Drive-A-Matic Car Rental
Harbour Lights
Island Safari
Malibu Beach Club + Visitor Centre
Stoutes Car Rental
Plantation Restaurant

, the premier provider of intelligent marketing
information and target marketing services, today announced the release of
the Restaurant Audit -- a new research study that focuses on consumer
dining-out patterns.

This information helps the user to:

-- Understand the prevalence of visiting restaurant types/specific
restaurants by various market segments, including behavioral, demographic
and attitudinal.

frequent diners

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"The Best of
Barbados" program provides high value for money in celebrating all the island
has to offer.
The most significant features of this seven nights or longer program are a
$250 per person airfare credit toward a paid fare of $250 or higher and
complimentary breakfast every day for up to two guests per room. These,
combined with a complimentary night's stay when seven nights or longer are
booked, translate into a substantial savings of over $900 per couple.

About Integras

Formed in January 2003, Integras provides high-end analytical consulting
and advanced decision support for marketing and location strategy.

About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of
accurate, up-to-date marketing information about people, households and
businesses within any geographic area in the United States .

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e. Nearly 20 percent of the respondents say they are following a
low-carb diet to some degree , while 60 percent indicate that they avoid
high-fat foods., Integras combines sophisticated quantitative
analysis with the broadest array of consumer and business data available in
the United States to help companies make better strategic decisions. Claritas is a
division of VNU, a world-leading information and media company that
includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and
Scarborough Research, among others.

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The program offers United States travelers visiting the island great savings
on flights, accommodations, dining, and car rental.

- A $250 airfare credit per person (maximum two persons per room), a
savings of $500 per couple . Forty-nine percent of
respondents reported that they visit a fast food restaurant when a good
deal, sale or coupons are offered.

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Activities include a submarine ride, rounds of
golf , and a Mount Gay Rum tour. For more information about these and other
Integras services visit www .com.

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Barbados, the most easterly of the Caribbean islands, is popular for its
natural and historic attractions, beaches, water sports, golf courses, fine
dining and nightlife.

In addition, specific occasion-based information, i.

-- Explore differences between more than 60 individual markets.
African Americans and Hispanics are even more likely to use a drive-thru ,
with 86 percent reporting that they use the service.

Spencer said this type of relevant Restaurant Audit information will be
included in a series of reports scheduled for release in 2005 .

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-- Obtain a better understanding of the characteristics of restaurant
visits, by restaurant -- daypart, mode of purchase, reason(s) behind
restaurant selection and satisfaction level.

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"The Best of Barbados" program has proven to be the most successful travel
promotion in the Caribbean since its launch in July, 2002," states Bill
Silvermintz, Vice President of Marketing for the Americas at the Barbados
Tourism Authority.
- Complimentary full breakfast served daily for one or two guests at
participating hotels (or a second complimentary night's stay in lieu of
breakfasts).
- One free day's car rental through Drive-A-Matic Car Rental or Stoutes
Car Rental, with a minimum three-day paid rental., the amount spent,
what was ordered and how many were in the group/party, was collected from
randomly selected individuals within the household , she said.VNU.

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'Best of Barbados' Affords a Big Bang for Your Buck

Its target
marketing services are aimed at reducing the cost of customer acquisition
and growing customer value.com and
www .

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We are pleased to
bring back this program for 2005, and are confident it will both continue the
strong U.S.
With 26 hotels participating across the island, "The Best of Barbados"
program offers a wide range of accommodations to suit any traveler's budget
and special interests.
For further information on "The Best of Barbados" program, travelers may
call the Barbados Tourism Authority at 1 (800) 221-9831, or visit Barbados
online at http://www.

* "The Best of Barbados" offer available at time of release from
http://www.integrasconsulting.

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Amazing Specials On Air, Lodging, Dining + Island Activities

7 Nights from $399 pp Including Airfare*

NEW YORK, "The Best of Barbados," the Caribbean
region's most successful national program in recent years, is returning again
this fall, providing travelers with both significant and tangible added value. "It has become so because it addresses the real, not
simply perceived , needs of the long stay visitor -- the 'triple A's' as I call
them; Airfare (the need to fly to the Caribbean), Accommodations (the need for
a home away from home) and Appetite (the need to eat).
Integras, the advanced analytical services
division of Claritas Inc.

Spencer said information was collected on the household's propensity to eat
out by location type, restaurant, by daypart/meal type and drive-thru vs.
carry-out vs.

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"The survey, which is based on more than 30,000 respondents , provides a
wealth of information regarding behavior and attitudes toward eating away
from home ," said Ramona Spencer, Vice President of Consumer Research for
Integras. To learn more about Claritas and VNU
products and services visit their web sites at www.

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org.S.

PRESS RELEASE Claritas Division Introduces New Restaurant Survey Focused on Dining Out Behaviors

dine-in, as well as attitudes toward eating out.

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In
addition to conducting four syndicated surveys (Insurance Audit, Market
Audit, Convergence Audit and Restaurant Audit), the Customer Research and
Targeting business unit of Integras conducts custom primary market research
on behalf of their clients.claritas.

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growth Barbados has shown over the past three years as well as
help us to maintain the high visibility we have achieved for Barbados here in
the U.S.travelzoo. only, not from Canada.

Participating Hotels in Best of Barbados 2005
Accra Beach Resort
Allamanda Beach Hotel
Almond Beach Club and Spa
Almond Village
Amaryllis Beach Hotel
Barbados Beach Club
Blue Horizon Hotel
Bougainvillea Beach Resort
Caribbean Beach Hotel
Coconut Court
Cobblers Cove
Divi Southwinds Beach Resort
Edgewater Hotel
Golden Sands
Hilton Barbados
Rargkath Apartments
Round Rock Apartments
Sandy Bay Beach Club
Sea Breeze Beach Hotel
Southern Palms
South Gap
Sandy Lane
Settlers Beach Hotel
Treasure Beach
Time Out at the Gap
The Savannah Hotel

Participating Island Attractions, Transportation + Restaurants in Best of
Barbados 2005

Adventureland (4x4) Tours Inc.

-- Determine how, and if, attitudes influence restaurant selection. Claritas offers industry-leading consumer
segmentation systems, consulting services and software applications for
site analysis, advertising sales and customer targeting.

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"The Best of Barbados" is based on a maximum of 2 persons per room and is
subject to change without notice.

-- The low-carb craze takes a back seat to concern about high-fat and
fried food.