8 percent growth in on-premise
adult beverage sales . Its services
include the Adult Beverage Insights Group, category and channel
analyses, customer satisfaction studies, opportunity assessments,
benchmarking programs and brand equity enhancement .

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Strong Growth Projected for On-Premise Adult Beverage Sales in 2005 -- Technomic Inc.'s Adult Beverage Insights Group

-- Phillips
Seafood Restaurants, Baltimore, Maryland. 203-855-8499

Contact:
Donna Hood Crecca, Editor, Cheers, tel.

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6 percent growth forecast for overall food and beverage
growth in 2005, Technomic forecasts 4. In
fact, 62 percent of on-premise consumers frequently or sometimes try a
wine they've never had, 57 percent sample a mixed drink, 51 percent
frequently or sometimes try a beer for the first time and 46 percent
try a spirit they've never had.

* Best Drink Program, sponsored by Skyy Spirits, LLC, Main Street
Restaurant Group's TGIFriday's, Phoenix, Arizona.

This category is non-commercial in nature.

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A strong year at casual dining (5.8% 5.technomic.

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Notably, on-premise wine sales growth is expected to be strong
at 5.8%
(a)Note: Excludes alcohol
------------------------------------------- ----------------------

On-premise brand loyalty varies between beer, wine, spirits and
mixed drinks. consumption of
wine, beer, and spirits; two web based directories; and a series of custom and
off-the-shelf market research reports developed from data gathered by teams of
field researchers .

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Business Editors

CHICAGO----With a sustained economic
recovery and 4.
The following chart examines foodservice growth and alcohol
growth.

Technomic Inc.

2006 Cheers Awards for Beverage Excellence

* Best Chain Wine Program, sponsored by Moet Hennessey USA -- Royal
Caribbean Cruise Line, Miami, Florida.com.

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8 percent) and
lodging (6.0 3 .

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8
Lodging 6.0 4. Log on to
www. For more information about the awards, the Cheers Beverage Conference,
or the Adams Beverage Group, please contact Donna Hood Crecca at 631-265-3839,
dhc@adamsbevgroup.com.

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2 percent, riding on the coattails of projected 7 percent growth
at fine dining.

Overall F+B(a) Growth Overall Alcohol
Segment 2005 Growth 2005
--------------------- --------------------------------------------
Casual Dining 5.0 7. provides food and beverage clients with the
research, insights and strategic consulting support they need to
enhance their business strategies, decisions and results.

* Best Chain Beer Program, sponsored by Anheuser-Busch, Fox + Hounds,
Wichita, Kansas

* Best Chain Spirits Program, sponsored by Pernod Ricard USA -- Hard Rock
Cafe, Orlando, Florida

* Best Chain Beverage Merchandising Program, sponsored by Diageo --
Longhorn Steakhouse , Atlanta, Georgia.
The 2006 awards were announced in the January-February 2006 issue of
Cheers .

Both non-alcoholic and alcoholic drinks are listed here.

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refreshment barshots

5
----------------------------- ------------------------------------
Overall On-Premise 4.

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com

About Technomic Inc.

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6% 4. NEW YORK, Cheers magazine, a publication of the
Adams Beverage Group , is the premier on-premise beverage resource, today
announced the winners of its coveted Cheers Awards for Beverage Excellence for
2006.

* Best Chain Non-Alcohol Program, sponsored by Monin , Inc.

* Best Responsible Alcohol Service Program, sponsored by Anheuser-Busch,
Brown -Forman, Coca-Cola, Diageo, Future Brands and Pernod Ricard USA --
Olive Garden, Orlando, Florida .

Please see the submission notice for information on where to submit these sites
Incorrect submissions may significatly delay review of a site.

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0
Bars + Nightclubs 3.

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Technomic finds on-premise consumers are more likely to
experiment with wines they've never had than other adult beverages.

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631-265-3839,
dhc@adamsbevgroup.

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9
Recreation 5.

* Raising the Bar Award -- Francesco Lafranconi, director of Southern Wine
and Spirits of Nevada's Academy of Spirits and Fine Service.

The winners were selected from entries submitted by many of America's
best-known chain restaurants, and were honored for their outstanding
performance in each category."
Previous Cheers award winners include Bahama Breeze, Cheesecake Factory,
Legal Seafood, Olive Garden, Omni Hotels, Red Lobster, Red Robin, the Bellagio
Hotel, Maggiano's Little Italy, RAM International, Old Chicago, O'Charley's,
Dave + Buster's, and Anton Airfood.

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9%
Fine Dining 7.
For more information on this program, contact Technomic principal
David Henkes at (312) 876-0004, ext.
Winners of this year's awards, to be presented at the Cheers Beverage
Conference, February 15 - 16, 2006, at the Hyatt Regency Irvine, Irvine, CA,
are:

* Best Overall Beverage Program, sponsored by Future Brands -- Fox +
Hounds, Wichita , Kansas.

Contact:
Adams Beverage Group, 17 High Street, Norwalk, CT 06851, tel.

For sites about all forms of liquid refreshment - its history, manufacturing, and uses.

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* Beverage Industry Innovator, sponsored by Brown-Forman -- Garrett
Oliver, brewmaster and author.

Sites about online sales, wholesalers, distributors, bars and establishments should be submitted elsewhere .

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5 percent) are also anticipated, helping to improve the
outlook for on-premise adult beverage sales in general and for wine
and spirits sales in particular.5 6. 227 or E-mail
dhenkes@technomic .S.

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"This year's winners continually innovate, set
high standards and are driving the growing interest in premium beers, wines
and spirits among consumers," said Cheers Editor Donna Hood Crecca.

About Adams Beverage Group
Adams Beverage Group (a division of M2MEDIA360 ), includes three business
to business publications aimed at beverage alcohol industry professionals --
Beverage Dynamics, Cheers, and State Ways; an annual conference; seven print
handbooks and directories benchmarking annual data on U.

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* Best Chain Beverage Menu, sponsored by Island Oasis -- Sherlock's Pub,
Houston, Texas

* Best Chain Signature Drink Program , sponsored by Diageo -- Cheeseburger
in Paradise, Tampa, Florida.

* Best Hotel Beverage Program, sponsored by Trinchero Family Estates --
Interstate Hotels, Arlington, Virginia. "Each
honoree should be especially proud because of the high quality of this year's
entries.

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---

- - kjjkjk

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