MISSION
The Houston Livestock Show and Rodeo is a Section 501(c)(3) charitable
event, committed to benefiting youth, supporting education, and facilitating
better agricultural practices through exhibitions and presentation.

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* Winning cheer from each school receives a Dodge Mega Livin' Spirit
Package*

*The Dodge Mega Livin' Spirit Package includes Florida Gators or Georgia
Bulldogs fan paraphernalia.629.

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29 Florida-Georgia football game or Dodge Mega Livin' Spirit Packages
* Contests celebrate debut of all-new 2006 Dodge Ram Mega Cab(TM) pickup
truck

AUBURN HILLS, Mich.rodeohouston.

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The contests are:
* Mega Toss (giant , 15-foot football toss - Florida fans vs.

STAR ENTERTAINMENT
The lineup currently scheduled to perform at the 2006 Show, Feb.

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28 to
March 19, is:

Tuesday, Feb.

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29 at 2:00 p. 14, 2006.com , or by phone at 713.

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For additional information , the Show's Web site is available 24 hours a
day at http://www. Tickets can be purchased
through all Ticketmaster locations, on the Internet at
http://www.3700.

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University of Florida and University of Georgia fans invited to enter
contests to demonstrate their mega team spirit while benefiting
hurricane relief efforts

* Chrysler Group will donate to American Red Cross on behalf of each
contest participant
* "Dodge Mega Livin', Mega Givin'" contest winners receive tickets to
Oct. 29. The all-new 2006 Dodge Ram
Mega Cab further solidifies the Dodge Ram truck lineup's long list of
leadership claims: fastest, strongest, most powerful, most capable -- and now,
most spacious and versatile.

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"The Florida-Georgia game is a natural fit for the Dodge brand's 'mega-
size' celebration -- recognizing the biggest fans at one of the biggest
rivalries in college football," said Fred Diaz, Director - Dodge
Communications, Chrysler Group .

TICKET INFORMATION
Rodeo ticket prices range from $16 to $77, plus a Ticketmaster convenience
charge, and include most activities at Reliant Park.

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Interested participants are asked to
visit the Dodge Mega Livin', Mega Givin' exhibit -- located outside Alltel
Stadium in the Championship of Dreams -- to fill out an entry form and review
contest rules. The Downtown Rodeo Parade
and ConocoPhillips Rodeo Run will be held in downtown Houston Saturday,
Feb . Chute Seat packages are
available starting at $200 per seat per performance.

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23-25 .

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29 at 12:30 p.

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m."

2006 Dodge Ram Mega Cab
Dodge introduces the largest pickup cab ever.

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for this year's "mega" rivalry
between the Florida Gators and the Georgia Bulldogs , the Dodge brand is
pulling the competition off the field and raising money for hurricane relief
efforts. 27
and Saturday, Oct. The all-new 2006 Dodge Ram
Mega Cab features an innovative interior that takes comfort and convenience to
a new level in the full-size pickup segment. Tickets go on sale
Saturday, Jan. 28 George Strait
Wednesday, March 1 Trisha Yearwood
Thursday, March 2 Sheryl Crow
Friday, March 3 - Black Heritage Day Maze featuring Frankie
Beverly and Raven
Saturday, March 4 Martina McBride
Sunday, March 5 Clay Walker
Monday , March 6 Robert Earl Keen
and Miller Lite presents
Cross Canadian Ragweed
Tuesday, March 7 John Fogerty
Wednesday, March 8 Ford presents Toby Keith
Thursday, March 9 Maroon5
Friday, March 10 Miller Lite presents
Pat Green
Saturday, March 11 Lee Ann Womack
Sunday, March 12 - Go Tejano Day Ramon Ayala
and Jay Perez
Monday, March 13 - Spring Break Stampede LeAnn Rimes
Tuesday, March 14 - Spring Break Stampede Larry the Cable Guy
and Cory Morrow
Wednesday, March 15 - Spring Break Stampede Alan Jackson
Thursday, March 16 - Spring Break Stampede Hilary Duff
Friday , March 17 - Spring Break Stampede Lonestar
Saturday, March 18 - RodeoHouston Finals Brooks + Dunn
Sunday, March 19 - RODEOHOUSTON
Collegiate Championship Gretchen Wilson

The 2006 Houston Livestock Show and Rodeo opens at Reliant Park with the
World's Championship Bar-B-Que Contest, Feb. 14, there is a 10-ticket limit for the rodeo
performances on Feb.

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Dodge is encouraging devoted Gators and Bulldogs fans to show their
competitive spirit by participating in three entertaining "Dodge Mega Livin',
Mega Givin'" contests to be held outside Alltel Stadium on Thursday, Oct. 27 at 5:00 p.

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Georgia
fans)
* Thursday, Oct.

The contests are open to all football fans wanting to show their support
for either the Florida Gators or Georgia Bulldogs and those just wanting to
help raise money for a worthy cause.

Houston Livestock Show and Rodeo(TM) Announces RodeoHouston(TM) Star Lineup

25.hlsr. 28, March 8, and March 16.

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As a celebration of everything "mega," including one of the largest
tailgating parties in the country, the "Dodge Mega Livin', Mega Givin'"
contests and exhibit feature super-sized "mega wonders" like a larger-than-
life HEMI(R)-powered tricycle, giant Georgia and Florida football helmets , a
mega-size "fan" and the all-new 2006 Dodge Ram Mega Cab(TM) truck with the
largest pickup cab ever. Its larger-than-life interior
space offers seating for six adults, with plenty of head, shoulder , leg and
hip room, and the most interior cargo storage and seating configurations
available in the full-size pickup truck market.com .

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For each contest participant, Chrysler Group will donate $25 to the
American Red Cross to benefit hurricane relief efforts and an additional $100
for each yard a giant football travels in the Mega Toss contest -- up to
$10,000 total. "It's a wonderful opportunity to expose these
'mega fans' to the all-new Dodge Ram Mega Cab, a truck that itself understands
the 'go big or go home' philosophy. On the opening day
of ticket sales, Saturday, Jan.

HERITAGE PARTNERS
The Show is proud to have Reliant Energy, Ford , Coca-Cola and Miller Lite
as 2006 Heritage Partners.

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, As thousands of
football fans converge in Jacksonville, Fla.
Ticketmaster also will be selling World's Championship Bar-B-Que Contest
tickets.

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Dodge Brand Searches for College Football's Biggest Fans

* Winning four person team receives tickets to Saturday's game
* Mega Mug Shot
* Saturday, Oct. HOUSTON , Twenty-four superstar entertainers will
headline the 2006 Houston Livestock Show and Rodeo(TM) .

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* Best "painted face " from each school receives a Dodge Mega Livin'
Spirit Package*
* Mega Spirit (team cheer/chant contest)
* Saturday, Oct.