The four-month campaign encourages residents to make their homes
California Friendly by using less-than-thirsty plants, smart
irrigation systems and water-wise appliances. UNION SPRINGS, Ala.

gardening pest

centralgardenandpet.com.

riddles gnomes

Eastern Time on Wednesday, March 16, and by archive for two
weeks, via the following URL.

* While the number of individuals gardening has increased, the size of
gardens has decreased.

gardeners parody

gnome humorous

com/webcasts /bas/consumer-2005/id82202497. The district imports water from the Colorado River
and Northern California to supplement local supplies, and helps its
members to develop increased water conservation, recycling , storage
and other resource-management programs.

gnomes pest

bonnieplants.

ornament accessory

http://www.com/

gardening liners

veracast .
These products are sold under a number of brand names, including
Pennington, Norcal Pottery, New England Pottery, GKI/Bethlehem
Lighting, Lilly Miller, Matthews Four Seasons, AMDRO, Grant's , Sevin
and Over'n Out. households will grow vegetable plants during 2005, making it one of the
fastest growing pastimes, according to Dennis Thomas, General Manager of
Bonnie Plant Farm, the nation's largest grower of container vegetable plants,
herbs, and flowers.

humor gnomes

Billboards and print ads
promote California Friendly model homes in Chino, Temecula, French
Valley and Sun City."
The Metropolitan Water District of Southern California is a
cooperative of 26 cities and water agencies serving 18 million people
in six counties.S."
Some other gardening trends of interest include:

* More young persons 18-34 are gardening, spending more than any other
group on vegetable plants, approximately $70 annually.

jokes gnomeland

For additional information on Central Garden + Pet,
including access to the Company's SEC filings, please visit the
Company's website at http://www.
"Water conservation is a serious topic for Southern Californians.

parody accessory

Business Editors
Banc of America Securities Consumer Conference

WALNUT CREEK, Calif. Our lawn and garden
products include grass seed, wild bird food, weed and insect control
products, decorative outdoor patio products and ant control products. "To get that message across, we created
a serious campaign with a humorous tone and a huge helping of
creativity to urge Southern Californians to cut back their outdoor
water use. The ADDY Award, conducted annually by the American
Advertising Association, is the advertising industry's largest and
most representative competition for creative excellence.

* Seniors are still the largest group of vegetable gardeners, growing
leading varieties such as tomato and pepper plants.

humorous catalogs

cfm
Central Garden + Pet Company is a leading innovator, marketer and
producer of quality branded products for the pet and lawn and garden
supplies markets. These products are sold under
a number of brand names, including Kaytee, All-Glass Aquarium,
Oceanic, Kent Marine , Energy Saver Unlimited, Zodiac, Pre-Strike,
Altosid, Nylabone, TFH, Four Paws and Interpet.

satirical gnomes

Rain or shine, we must always use water wisely," said Metropolitan
board Chairman Wes Bannister. New products
such biodegradable peat containers are helping to bring novice
gardeners into the category by simplifying efforts. Gardeners in traditionally urban
areas such as New York City, Charlotte, Atlanta, Dallas, and Orlando
are leading the way.

* Gardening is becoming less seasonal, as people plant cool season crops
such as broccoli, cabbage, lettuce , cauliflower, and collards.

humor gardeners

"We are delighted to have that work recognized as best in the
region by Southern California's top advertising executives," Bannister
said. Fraser's campaign for the Ontario International
Airport won the bronze award in the radio category.
Thomas attributes much of this increased interest in gardening to the
expansion of home improvement retailers and garden centers . The
company currently plants more than 500 million seeds annually, and delivers
fresh vegetable plants, herbs, and flowers from its 35 growing stations
nationwide.

identifier gnome

Central Garden + Pet to Present at Banc of America Securities Investor Conference on March 16 2005

"We are very proud of this campaign for its creativity and
effectiveness, the result of a strong partnership between our agency ,
Metropolitan and its member water agencies," said Renee Fraser,
founder and chief executive officer of Santa Monica-based Fraser
Communications.

humorous daisy

Advertising Writers/Business Editors/News Editors

LOS ANGELES----A whimsical radio
advertising campaign that used talking garden gnomes and plants to
urge Southern Californians to use less water outdoors took top honors
in this year's prestigious Los Angeles ADDY award competition.

Green Thumbs Increasing Nationwide - One in Four Households Grows Vegetable Plants

, More than one in four of all
U.

identifier hobson

A webcast of the presentation can be accessed live at 8:50
a. Consumers are utilizing small spaces such as
containers, balconies , patios, and windowsills for mini-gardens.com .

gnome fictional

The ad campaign continues this spring and fall, with a series of
30- and 60-second radio spots and 10- and 15-second radio traffic
sponsorships running on more than 30 stations from Ventura to San
Diego through June. "Home improvement
retailers provide one-stop shopping for anything a person needs for planting
and maintaining a successful garden .

* Of the 26 million households that grow their own vegetable plants, 35%
are located in the Midwest; 27% are in the Southeast. For helpful gardening tips, visit http://www.

shady gnomes

"More people are gardening for a number of reasons, including stress
reduction, maintaining healthy eating habits, and as a means to reduce
household expenses," says Thomas.

gnomes protest

catalogs puns

----Central
Garden + Pet Company (Nasdaq:CENT) announced today that Stuart Booth,
Central's Chief Financial Officer, will present to investors at the
Banc of America Securities Consumer Conference in New York on March
16 , 2005.

humorous puns

A national competition
follows.

* Herb gardening continues to grow at a strong pace, with more than 15
million households planting herbs.

humor puns

Regional Water Conservation Radio Campaign Honored as Los Angeles' Best; Annual ADDY Awards Honor Metropolitan's Whimsical Ad Campaign Featuring Talking Gnomes

Bonnie and Livingston Paulk founded Bonnie Plant Farm in 1918.

pest riddles

m .
The campaign will next compete regionally against entries from all
of Southern California and Southern Nevada.
For more information on the ad campaign and the California
Friendly initiative , visit "bewaterwise.

humorous catalogs

Our pet products include pet bird and small animal
food, aquarium products, flea, tick, mosquito and other pest control
products, edible bones, cages, carriers, pet books, and other dog,
cat, reptile and small animal products.
Created by Metropolitan Water District , the Family of Southern
California Water Agencies and Fraser Communications, the water
conservation ad campaign competed against car, beverage and consumer
product campaigns to win the Gold ADDY for best national and regional
radio campaign of the year created in Los Angeles.

catalogs gnome

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)