com) is
the $4 billion refreshment beverage unit of PepsiCo Inc. LOS ANGELES, Noted photographer , author and
digital image pioneer Brad Elterman (http://www. It is disgusting and the funny thing is that everyone
wants to see these photos.

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And with the recording
function, consumers can also create their own unique ringtones on 4 tracks
for customized music, holiday greetings or birthday /anniversary
announcements.com or call 888-866-2449., Pepsi-Cola North America
will take the stage on ABC's Academy Awards telecast with a lineup that
includes four new commercials and two tried-and -true spots that will air
during three minutes of advertising time.
Exclusive behind-the-scenes footage, special outtakes and alternative
versions of the two commercials debuting Sunday night will be available at
Sierra Mist's dedicated campaign Web site -- http://www.

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With MAGIX Ringtone Maker , consumers
can avoid these hefty download and subscription charges by creating their
own chart -topping ringtone hits that sound like high-quality stereo music,
not tinny downloaded imitation tunes . Featuring actual
footage from the film, which was originally released in 1960, the spot
provides a new twist to this cinema classic. At the end of the day the tabloid reader does not want
to see a posed photo of a star holding a trophy.

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Transfer it to your phone through Infrared, Bluetooth or USB cable

Also included in MAGIX Ringtone Maker are over 500 ringtone music loops and
fun sounds like animal noises and funny voices.
-- 50 Fun Sounds and 500 Music Loops - fresh ringtones with the coolest
sounds.
-- Massive Effects Library - Echo, Equalizer, Compressor, Filter ,
Distortion and lots more.Y."

Here are details on Pepsi's advertising lineup:

Pepsi "Spartacus" (:30)
As a Roman soldier searches for the owner of a lunch bag containing a
sandwich and a cold Pepsi, he quickly attracts a crowd.Y.S.

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As important as the kind of clothes one wears or the car model one drives,
ringtones are an important style statement. According to IDC Research,
U. Check with the phone manufacturer
for details. Diet Pepsi's Popular Super Bowl Commercial with Carson Kressley and Cindy
Crawford Makes Encore Appearance

Pepsi Celebrates Movie Classic 'Spartacus'

Sierra Mist Launches New Campaign

PURCHASE, N. "And
considering that the show celebrates movies , there's no better place to bring
back a classic like Spartacus.

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(1) According to retail sales as reported by Media Control Trend Charts
2003 Germany (PC/CD-ROM Non-Games ), GFK Charts 2003 Non-Games (France,
Spain, Netherlands, Belgium, Italy), Charttrack Annual 2003 United Kingdom,
and NPD Charts 2003 (USA), Future Retail Panel UK, Italy, Spain,
Scandinavia. They want to see them out
and about on the street looking like normal folks.

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Import your favorite music track from CD or MP3
2.
"The Academy Awards provides a great stage to try new things, such as
showcasing a big-event commercial or launching a new campaign," said Dave
Burwick, SVP and chief marketing officer, Pepsi-Cola North America. This marks the seventh consecutive year that Pepsi has advertised
on the Academy Awards.
Experienced comic actors including Michael Ian Black, Debra Wilson, Nicole
Sullivan, Jim Gaffigan, and Aries Spears improvise dialogue within everyday
Sierra Mist occasions.

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8 million ringtones in 2002 or $16.paparazzichic. Back then there were only twenty people at the premieres, today
there are well over a hundred."
"The shirts have sold well and I am delighted that we will have prime
exposure at Xpressions to celebrities attending Sundance.

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With MAGIX Ringtone Maker, ringtones can be uploaded to Real Music
cellphones in just three simple steps:

1. For more information, visit
www. MAGIX has sold the most products in the segments video-,
(2) photo-, and music software.

"

Sierra Mist "Rock Paper Scissors" (:30)
At an office party, a game of "rock, paper, scissors" for the last Sierra
Mist goes awkwardly wrong, as it's clear both participants are willing to do
whatever it takes to get the last bottle.

Paparazzi Chic Promotes T-Shirt Line During Sundance

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Also
supports SMAF .
Pepsi-Cola will unveil a new commercial that brings back the Academy
Award-winning film "Spartacus," starring Kirk Douglas. The company also makes and markets North America's best-selling
ready-to-drink iced teas and coffees, respectively, via joint ventures with
Lipton and Starbucks ."
"In addition," Elterman continues, "in the last ten or twenty years,
entertainment industry publicists have limited or prohibited access to their
clients, and very generic poses and 'photo ops' are the result.

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PRESS RELEASE MAGIX Announces Ringtone Maker

About MAGIX

MAGIX is a principal pioneer of innovative rich media products for
professional and consumer markets, and a worldwide market leader in photo,
video and audio applications combined with multimedia content and online
services(1).

New Sierra Mist Campaign
The two Sierra Mist commercials launch a new advertising campaign that
combines improvisational comedy with traditional advertising . Its U.bradelterman.
Buzz words like "No Photos," "Stop Taking My Photo," "Call my agent," and "PR
Nightmare," are among the first batch of text that grace the front of his
"Paparazzi Chic" T-shirts.

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-- MAGIX remix agent - edit your piece of music exactly to the beat.

Pepsi Reveals Ensemble Advertising Cast for Academy Awards

This spot, created to air exclusively on big-event
programming , debuted on the Super Bowl and will be seen for only the second
time on Sunday.com) will grace the Main Street shop's window.
"The paparazzi name is a very sexy thing now," says Elterman. I was
always the guy on the inside working for the talent, the record company or the
magazine.

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- - 4-Track Mixer - customize the sound of your ringtones.
-- Ring tone simulator - hear your new ringtone in its mobile format
before uploading it. MAGIX, with its worldwide
subsidiaries , is the only international company to offer a full range of
photo, video and audio solutions with content and services for broadband,
B2B and consumer markets.pepsi.

Interactive humor is still in its infancy, as the web design tools get more sophisticated, web site developers will be able to produce some real funny and interactive media, to keep us smiling.

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MAGIX, the worldwide leader in music and
video editing software(1), announced today MAGIX Ringtone Maker, which lets
consumers personalize their mobile phones by creating their own real music
cellphone ringtones from music hits without paying recurring subscription
or download fees. Positioned as
"sitcommercials," these 30-second spots are comedy sketches packaged as TV
commercials. I would see the paparazzi lurking outside of
Chasen's or at the backstage door, but all they did was shoot the stars from
the stage door to the car door and then call it a night.

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-- MAGIX ring maker - mix your own sounds with included music loops.99 SRP.Mist-Takes.

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A new commercial for Diet Pepsi
and two new spots for Sierra Mist also will debut on the show. The photos I
took in the '70s and '80s could never happen today.

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Priced at only $19.99, MAGIX Ringtone Maker converts
unlimited ringtones from CDs, MP3s and custom recordings into high-quality
ringtones that can be uploaded daily to your cellphone to suit your mood,
season , or impress your friends. consumers downloaded 4.
-- Recording Function - record your own voice or sound effects to create
a personalized ringtone.

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ringtone-maker.

Aquafina's "Top of the World" commercial rounds out Pepsi's six-spot
rotation.

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MAGIX Ringtone Maker will be available in late March through
major retailers for $19. Some complain about the loud music
that has been left on by the clerk, but one cool customer, a can of Diet
Pepsi, doesn't mind at all. Today there are
packs chasing them all the way back to Bel Air or Malibu and camp out all
night for more photos .

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in the United States
and Canada.

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S. MAGIX is the worldwide technology leader in Personal Rich
Media .

About Pepsi
Purchase, N.-based Pepsi-Cola North America (http://www. His new collection of 100 percent cotton
"Paparazzi Chic" high end t-shirts integrate his own amusing but powerful text
captions into individual slogans, commenting on today's celebrity culture. Part of the reason for
the high bounty for paparazzi photos is all due to the tight access that PR
people have created .

Talking about smiling one of the newest developments in this field is a markup language called SMIL (Synchronized Multimedia Integration Language.

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Edit it the way you want
3. Personal Rich Media allows consumers to convert, edit, create and
publish digital media, including video, photos and music, making it
possible for users of all ages and experience levels to create, share and
publish their own rich media content.

Sierra Mist "Kitchen" (:30)
Party guests sneak into their host's kitchen to recover the unopened
Sierra Mist they had brought to the party and are caught red-handed attempting
to "un-gift. Ten episodes will air throughout the year.

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6 million
worth .

Diet Pepsi "After Hours" (:30)
Thanks to the magic of computer animation, much like that used in films
such as "The Incredibles" and "Toy Story," several beverages in a convenience
store come to life after closing time.

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IDC projects that in 2005, these consumers will download 30 million
ringtones or $404 million in sales.
-- Convert your existing ringtones into MP3, WAV , AMR and ADPCM.
A Diet Pepsi commercial featuring Carson Kressley and Cindy Crawford
called "Guy Watcher," which was Pepsi's top scorer on the Super Bowl and the
most-viewed 2005 Super Bowl ad on America Online, returns to the spotlight on
the Academy Awards.com --
immediately following the Academy Awards telecast. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE,
Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain
Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist
Free, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks
and SoBe. com) will make a
personal appearance at Xpressions at 312 Main Street, Park City UT on Sunday
January 22, 2006 from 2-5pm, where his new t-shirt line, Paparazzi Chic
(http://www.
Elterman has chronicled and documented celebrity culture, fashion, music
and film figures since 1974.

I will try to keep you posted on new developments, so come back often, and don 't forget to SMILE :)

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Tell friends and family about your new baby or business
promotion through music or speech when they call in on your cellphone!

Ringtone Maker Features:

-- Import music CDs or load MP3, OGG Vorbis, WAV and WMA files.

MAGIX Ringtone Maker works with newer mobile phones supporting ADPCM
formats such as MP3, WAV, AMR, or SMAF. The campaign's tagline, "It's That Refreshing,"
summarizes both the product's key benefit as well as the uniquely fresh,
comedic tonality of the campaign."