A "Best of
the Best" episode will premiere every Thursday evening at 10:00PM (ET/PT),
featuring the winners of each rivalry who will put their money on the line to
claim the title of Champion of the Week and repeat in the regularly scheduled
Friday slot.

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com. Wilmer is represented by Rigberg Entertainment Group,
UTA and Michael Gendler. You will learn:

-What's Hot + What's Not in your product category
-How to market products that meet needs of children / teen-agers
-Advertise through promotions / premiums

For more information visit
http://www.

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"Afternoons have been hugely popular with our audience, and we are excited
to add Wilmer's talent, humor and style to the line-up with 'Yo Momma,'" said
Lois Curren, Executive Vice-President, Entertainment and Programming, MTV. The top two contestants each day
will compete for a cash prize and bragging rights of being the best clowner in
their neighborhood, as well as the opportunity to move forward in the trash-
talking tournament.
For "Yo Momma," Wilmer Valderrama is Executive Producer along with
Evolution Film + Tape.

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To raise the stakes, celebrity guests from every corner of the
hip-hop and comedy communities will lend their special touch to the episode
and also help decide the victor.

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Celebrity guests include Chingy, Method Man,
Mike Jones, Ne-Yo and Donald Faison ("Scrubs").4 million viewers (P2+) to date .

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researchandmarkets.

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"Yo Momma" will join MTV's hot afternoon block which currently ranks #1 in
its time period among P12-34 across all cable networks and includes shows such
as "Next," "My Own," "Room Raiders" and "Date My Mom. MTV Mobile will also allow fans of "Yo Momma" to have 2 minute
episode teaser video clips sent to their mobile phones and much more content
will be made available on MTV. Executives in Charge of Development for MTV are Drew
Tappon and Lauren Dolgen.B),
owns and operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 12 digital services, all of which are trademarks of MTV
Networks.com/reports/c18904 ) has announced the addition
of KidTrends 2004 Report to their offering.newscom.com
Fax: +353 1 4100 980

If your site is purely a collection of jokes, or is a small collection only, please consider listing in these categories:
Joke Collections
Small Collections
If you are unsure about where to submit your site, please search the directory and look for sites similar to your own, then submit to that category.

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(NYSE: VIA, VIA. MTV Networks also has licensing agreements, joint ventures, and
syndication deals whereby all of its programming services can be seen
worldwide.

researchandmarkets.

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com/reports/c18904

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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Research and Markets: What's Hot and What's Not When it Comes to Kids' Choices These Days

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The finalists from each opposing area then will
utilize information from "targeted home invasions" conducted by Wilmer to make
their one-on-one slams incredibly personal.

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"Wilmer is a perfect fit for our audience , and we are thrilled that talent
turns to MTV as a place where they can create, experiment and invent .

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DUBLIN, Ireland, Research and Markets
(http://www. Some of the
areas covered include: kids ' hobbies, TV viewing patterns, toys, games,
computer usage, snack and food preferences, favorite restaurants, music,
fashion, and much more.

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In each
episode of "Yo Momma," Wilmer searches different neighborhoods to find the
most astute trash-talkers.
(Logo: http://www. Some of
the areas covered include: media trends, shopping patterns, software, toys,
entertainment and club membership .
This updated report will provide information vital to developing effective
and "actionable " marketing strategies.

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You will
learn what's hot and what's not in your product category and how to market
products that meet the needs of children (and their parents).

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'Yo Momma' Joins MTV's Hot Afternoon Line-up That Has Reached More Than 64
Million Viewers (P2+) This Year

SANTA MONICA, Calif.
On March 22nd, viewers can go to MTV Overdrive to check out the season
trailer of "Yo Momma" and a special preview of the "Making of 'Yo Momma.

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Danny Villa serves as Talent Development Executive. Lois Curren is Executive Vice-President, Entertainment
and Programming, MTV.

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"
"Yo Momma" is a no-holds barred competition that pits Southern
California 's funniest amateur trash-talkers against one another.

The Jokes category is for sites that mostly contain original material not published elsewhere.

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"MTV is excited to welcome Wilmer to the growing list of talented actors
and celebrities that have found a home at the channel," said Rod Aissa, Senior
Vice President, Talent Series Development for MTV, MTV2, mtvU and MTV Films.

MTV Networks , a division of Viacom International Inc.com/cgi-bin/prnh/20040820/RESEARCH )
Want to know what 300 kids, ages 6- 11 had to say about food, clothing,
toys and more? KidTrends Report 2004, based on primary research provides
information that's vital to developing actionable marketing strategies . It
explores consumer attitudes, lifestyles and purchasing behavior.

elsewhere purely

, MTV: Music Television
announced today that "Yo Momma," the trash-talking comedy competition created,
executive produced and hosted by Wilmer Valderrama, will premiere on Monday,
April 3rd at 6:00pm (ET/PT) and air daily, Monday through Friday." Since MTV's new
afternoons launched on January 2, the block of programming has resonated with
MTV's audience, reaching more than 64.
Rod Aissa is Senior Vice President, Talent Series Development for MTV, MTV2,
mtvU and MTV Films.
Information gives you the competitive edge in the kids' market.

purely uncle

Wilmer Valderrama's Trash-Talking Series 'Yo Momma' Premieres On MTV Monday April 3rd at 6:00PM (ET/PT)

'"
Also on MTV Overdrive, viewers will be able to view highlights and recaps of
previous episodes in the "Best of the Week" segments that will run throughout
the season.

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- - kjjkjk

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