1UP.com. Consumers will be able to purchase wallpaper based on
popular Nickelodeon and Nick Jr.
television network is seen in 89 million households and has been the
number -one-rated basic cable network for ten consecutive years.

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"The next generation is nearly upon us," said John Davison, Vice President
and Editorial Director of the Ziff Davis Game Group.surveynetwork . It covers the PlayStation
2, Xbox, GameCube, Nintendo DS, Sony PSP, and all relevant and emerging game
systems. 49

Nickelodeon Communications
Joanna Roses
212-846-7326

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PlayStation Magazine.

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The site taps into the Game Group's
unparalleled editorial resources to provide a rich body of reviews, previews,
cheats, Top 10 lists, downloads, news and stories.

funmail.S.

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The Company is an information services
provider of technology media including publications , websites, conferences,
events, eSeminars, eNewsletters, custom publishing, list rentals, research and
market intelligence.ziffdavis. "Providing fun, animated wallpapers
based on our successful shows is a key component of our digital strategy,
giving our audiences the ability to personalize their cell phones wherever
they are. The company includes television programming and
production in the United States and around the world, plus consumer products,
online, recreation, books, magazines and feature films.

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The studies further indicate that the videogame industry has entered the
next adoption cycle and is poised for faster growth, as core gamers plan to
purchase more consoles and games. Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published .

About Ziff Davis Media Inc.

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Ziff Davis Media Game Group
reaches 8 million core gamers per month, making Ziff Davis Media the largest
publisher of video and PC game magazines in the United States.com.

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According to the study conducted on behalf
of Electronic Gaming Monthly, gamers plan to purchase five games within the
first three months they buy a next-generation console. "The Sony PSP and
Nintendo DS have already completely changed the dynamics of the portable
gaming market , and the market is hotly anticipating the Xbox360 and the
hardware announcements from Sony and Nintendo .
Jim Campbell
925-455-1200 ext.

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PlayStation Magazine
reader studies were prepared by Ziff Davis Media Game Group and conducted by
http://www. PlayStation Magazine is the #1 publication for
passionate PlayStation and PSP gamers.com, eWEEK.
"Nickelodeon's wallpapers are a terrific addition to the Wallpaper
Universe, as they appeal to kids as well as parents," said FunMail CEO Adam
Lavine.

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They also
recommend, on average, 6 games to other PS2 gamers. FunMail
offers popular consumer visual services including comics, interactive
wallpapers, mobile greetings, animated ring tones, and socially-driven
peer-to-peer camera applications. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom
International Inc.

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S. Carriers. television shows including SpongeBob
SquarePants, Dora the Explorer, The Fairly OddParents and many more.S. Founded in 1999, FunMail has
achieved an industry reputation for creativity, innovation and reliability,
and is considered one of America's most fresh and interesting wireless
entertainment companies .

Press Contact Information

FunMail, Inc.

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Two
thousand five hundred people for each study were polled independently and
randomly from December to January 2005.

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Computer Gaming World is the longest
running and most respected publication for core PC gamers.
Ziff Davis Media is a leading integrated media company serving the
technology and videogame markets.S.

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SAN FRANCISCO, According to recent studies by Ziff
Davis Media Game Group, more than half of core gamers plan to purchase a new
console in the next 12 months, and approximately 60% plan to purchase a
portable or handheld device. 64% of EGM readers
say they are likely to purchase the Xbox360 in the next year.S.com.

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With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets. Dedicated Wallpaper Channel Will Include Full Spectrum of
Animated Nickelodeon Wallpaper Content

BURBANK, Calif.

About FunMail
FunMail creates engaging, unique and fun wireless entertainment.

About Nickelodeon
Nickelodeon, now in its 26th year, is the number-one entertainment brand
for kids.

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com, an independent market research firm.S.

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* OPM readers spend on average $80 per month on games.com features
exclusive editorial content in addition to content drawn from Ziff Davis Media
Game Group magazines Electronic Gaming Monthly, Official U .

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PlayStation
Magazine and Computer Gaming World.

Nickelodeon Launches Wallpaper Channel With FunMail on Wallpaper Universe

Some of FunMail's leading applications
include Wallpaper Universe, Ringtones Universe, FunTones Universe, FunMail
Wallpaper, and America's Best Mobile Pix.

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PlayStation Magazine , provide insight into future consumer
spending on the next-generation consoles and devices hitting the market.com
and 1UP., Nickelodeon and FunMail announced
the launch of a dedicated Nickelodeon branded wallpaper channel inside
FunMail's popular Wallpaper Universe application, available on most major
wireless U.

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Ziff Davis Game Group Research Highlights Growth in Console and Handheld Markets

S. The Company also produces highly-targeted b-to-b and consumer
technology events including DigitalLife . Additional information is
available at http://www. "Providing Nickelodeon with a prominent, dedicated channel within
Wallpaper Universe makes sense for both companies, and we look forward to
further market and creative collaboration with Nickelodeon going forward.

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S.

* When deciding what portable gaming device to purchase, core gamers cite
the following factors:
* 58% cite widescreen as the most important feature
* Over 55% would like the ability to watch movies
* More than half cite listening to music as important, and 41% want the
ability to download music

* According to the studies, over 80% of core video gamers plan to purchase
a peripheral in the next 12 months
* They plan to spend at least $66 in the next 60 days on various
technologies including graphics cards and wireless devices
* On average, 25% plan to purchase a wireless gamepad
* Nearly 25% plan to spend money on a new wireless headset
* Approximately 25% will buy an MP3 player

Methodology
The 2005 Electronic Gaming Monthly and Official U."
Some of the wallpapers will work with FunMail 's exclusive personalization
technology, enabling consumers to add their names to the Dora the Explorer or
SpongeBob SquarePants wallpaper. Nickelodeon's U.

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About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States.com, ExtremeTech.
"We're pleased to be working with a leading wireless publisher like
FunMail in order to extend the distribution and reach of our mobile content to
our audiences, " said Paul Jelinek, Vice President of Business Development and
e-Commerce Operations for Nickelodeon .

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The studies, conducted on behalf of Ziff Davis
Media Game Group's market-leading publications Electronic Gaming Monthly and
Official U. wireless carriers.

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"

Purchasing Habits of the Core Gamer
* Core gamers are eager for next-generation consoles:
* 95% of OPM readers and 75% of EGM readers say they are ready to
purchase the PlayStation 3 in the next 12 months. Official U. In the United States, the Company publishes 10 magazines
including PC Magazine, Sync, ExtremeTech , DigitalLife, eWEEK, CIO Insight,
Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U. The Company exports the power of its brands
internationally, with publications in 40 countries and 20 languages. Ziff
Davis leverages its content on the Internet with a network of highly -targeted
technology and gaming sites including PCMag.

columns know

* Before the PSP launched, 71% of OPM readers said they were likely to
purchase the Sony PSP within a year."
The Nickelodeon wallpaper channel will launch in Wallpaper Universe in
August, and will be available on most major U. For more information, visit http://www. It has built a diverse, global business by putting kids first in
everything it does.

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- - kjjkjk

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