"These advanced tools take us one step closer to solving the email
deliverability crisis faced by many companies today," Bilbrey says. Solutions include list maintenance,
deliverability, data acquisition, online sampling, marketing
technology and e-mail strategy.

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"
Yoffe was a senior editor at Texas Monthly and a John S.
Slate can be found on the web at
http://www.Newsweek Interactive
Washingtonpost.


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The company's investors include Sutter Hill
Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan
Partners. For more information, please visit
info@returnpath.

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This tool views senders '
infrastructures as the ISPs do, providing specific feedback on what
configuration changes need to be made to maximize e-mail delivery
success. Return Path's Delivery Assurance
solution is the only available to both identify and solve email
deliverability issues.

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Yoffe will appear on Comedy Central's The Colbert Report on Wednesday,
February 1, to discuss some of odd things she's done as the Human Guinea Pig. (NYSE: WPO)."
Long-time Return Path customer Greenfield Online used Complaint
Analyzer, Delivery Log Analyzer and Mail Infrastructure Analyzer in
beta version and saw delivery rates increase substantially.

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As "Prudence," she will counsel on love, work,
relationships and family, offering wise, heartfelt and hilarious advice.Newsweek Interactive is the online publishing subsidiary of
The Washington Post Co. Complaint
Analyzer provides an overview of complaint rates , by complaint source,
and identifies which elements of an e-mail program are driving them,
whether related to the data source, content or subject line.

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This category lists many joke sites which contain humor mailing lists.

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She will continue writing Slate's Human Guinea Pig column, in which she
does things normal people are curious about, but too normal to do. Its mission is to develop the company's
editorial products and businesses on the Internet and across all electronic
content delivery platforms. WPNI's flagship products include
washingtonpost.

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The programs airs at 11:30 pm EST. Slate won the 2005
EPpy award for Best Internet News Service (over 1 million monthly visitors )
and the 2005 EPpy award for Best Internet Entertainment Service (over 1
million monthly visitors ).com, Slate, BudgetTravelOnline."
Beta tested by its top tier clients, Return Path's new solutions
include: Complaint Analyzer, Delivery Log Analyzer and Mail
Infrastructure Analyzer.

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About Slate
Slate magazine is an award-winning Web site that offers fresh angles on
stories in the news and innovative entertainment coverage. The
advanced tools are the only available that monitor complaints,
delivery logs for more than 1,000 domains, and e-mail infrastructure.

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ARLINGTON , Va.com.

Return Path is an e-mail performance management company dedicated
to improving the reach, delivery and overall success of
permission-based e-mail programs.

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Her first column as Dear Prudence will debut February 9, 2006.slate.

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The column
has led her to take a vow of silence , work as a street performer, compete in a
matzoh ball eating contest, and to enter and win the Mrs . More than 1,500 companies use Return
Path's services to generate superior results from their e-mail
programs, taking advantage of Return Path's pioneering innovation in
deliverability, ECOA, list hygiene, double-opt-in list acquisition and
best practices strategy.

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With this
knowledge, clients can reduce complaint rates, leading directly to
better deliverability at top ISPs like AOL and Yahoo .

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C.

153 moderators


pageant.com, and Newsweek. These are in addition to Return Path's
existing tools, Blacklist Alert, Mailbox Monitor and Spam Filter
Monitor.


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About Washingtonpost.
"Our initial tools focus on monitoring delivery problems - these new
solutions provide diagnostics that lead directly to problem
resolution.

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Business Editors/Technology Writers

DENVER ----

Market Leading Solution Expands Tools from Monitoring to Blocking
+ Filtering Diagnostics , Substantially Increasing Delivery Rates For
Clients

Return Path, the e-mail performance management company, today
announced the expansion of its Delivery Assurance Solutions with the
launch of three new e-mail delivery analysis tools to help its clients
increase the amount of e-mail successfully delivered to the inbox.

moderators emailed

"
Yoffe's work has appeared in many publications, including Esquire, the Los
Angeles Times, The New Republic, The New York Times, O the Oprah Magazine, and
The Washington Post.
In addition to her journalism experience, Yoffe is the author of the 2005
book, What the Dog Did: Tales from a Formerly Reluctant Dog Owner, an account
of life with her bra-eating beagle , Sasha. O Magazine called the book, "laugh
out loud funny," and the Chicago Tribune wrote, "Yoffe has long been one of
the little known treasures of American journalism - a comic virtuoso who is
willing to endure any indignity if it will leave the reader weeping with
laughter.

Return Path Launches Three New Email Deliverability Analysis Tools


"The delivery tools offered in the market today focus primarily on
identifying the amount of e-mail that makes it to the inbox or past
corporate spam filters," says George Bilbrey, general manager of
delivery assurance for Return Path.

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Complaint Analyzer: Seventy percent of delivery problems faced by
Return Path clients are tied to subscriber complaints.
Delivery Log Analyzer: Using an intensive diagnostic of SMTP
delivery logs, this tool shows mailers the details of blocking,
filtering, blacklisting, and unknown user rates at more than 1,000
domains, customized to match each mailer's database distribution.

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com. The
company is headquartered in Arlington, Va.

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Emily Yoffe Becomes The New Voice Behind Slate's 'Dear Prudence'

, Author and journalist Emily Yoffe
has been named the new personality behind Dear Prudence, Slate's popular,
long-running advice column. Knight Journalism
Fellow at Stanford University She is a graduate of Wellesley College and lives
in Chevy Chase, Maryland with her husband and their 10 year-old daughter. It is owned by The Washington Post Co.
Mail Infrastructure Analyzer: Many ISPs and e-mail filters look
closely at the e-mail infrastructures sending them e-mail for telltale
signs that the sender is a spammer .net, or call
toll-free 866-362-4577.

Humor Mailing Lists provide users with daily/weekly humor in their mailbox.

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"By
isolating our complaint rates and eliminating complaint drivers, among
other things, Return Path's tools and team helped us increase our
survey completion rates to AOL recipients by 78 percent," says Hugh
Davis, Chief Technology Officer for Greenfield Online.

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Washington D.

About Return Path, Inc.

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"Emily's excellent writing ability, paired with her sense of humor and
empathy, makes her a perfect fit for 'Prudence'," said Jacob Weisberg, editor
of Slate, "I am thrilled that she is expanding her involvement at Slate. "By adding more focused analysis
to those basic monitoring tools, we have been able to lift client
delivery rates by 30 percent.

moderators sroka

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